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Highlights Launches- Exclusive Interview



TweetWorks announces their launch and gives their first interview to is a Twitter application that allows users to create public or private groups (a feature that Twitter users have been demanding since Twitter was born) and features threaded conversations (woo hoo!). You must have a Twitter log in to comment on TweetWorks, but one of the features I love is that you can deselect the “post this on twitter” option and communicate completely outside of Twitter which is helpful, especially in your private tweetworks groups.

If you don’t like the folly of Twitter, this is the perfect tool for practical, controlled use of Twitter and allows you to get very specific with how you engage conversations.

The real estate industry is the perfect group to be early adopters of this new tool as the uses are endless. Here is a quick list below of ideas of how to leverage Tweetworks:

  • Neighborhood groups– gather locals, organize tweetups through this group, learn about events in the area.
  • Groups for upcoming conferences– organize socials, share lodging details, meet speakers in advance.
  • Professional or social groups– currently, there is a group called “Real Estate Tweeple” which is a perfect example of a group created for professionals to congregate.
  • Help groups– local trade associations can set up a group centered around providing answers and connecting directly with those in need.
  • Interest groups– set up or join a group about your passion be it wine, puppies, babies, technology, fancy pens or religion.

Finally, Twitter is practical and useful, thanks to Thank you Mike for taking the time to talk to us about your company, we’re glad you are a shower thinker!

Lani is the Chief Operating Officer at The American Genius - she has co-authored a book, co-founded BASHH and Austin Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.

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  1. Daniel Rothamel

    November 19, 2008 at 12:25 pm

    sa-WEET! I’ll definitely check this out.

  2. Jayson

    November 19, 2008 at 1:32 pm

    Nice interview – video definitely makes it more interesting. I’ve never heard of tweetworks (off to check it out). It seems like a very useful resource.

  3. Jeff Turner

    November 19, 2008 at 2:21 pm

    Love the Tweetworks concept Lani. I signed up weeks ago and think it has some potential. I’m hoping they are reading these comments, since no responses have come from my emails to them to fix a problem I’m having. Mike, it’s @respres. 🙂

  4. Steve Simon

    November 20, 2008 at 6:07 am

    Mike is a friendly fellow that as you post may be on to something…
    Twitter (which I registered for and now use almost daily, because of Lani), does have significant drawbacks if you start the way I did. I loaded a whole bunch of folks onto the “I am following” them side and then started to sift and winnow. This leaves you without the “Tie that binds” is many cases. Interesting if you have no singular purpose but just want to wander in the “Zen” like Twitter arena. If you do want a more defined interaction than that you would have to organically build your follow and followers (which is how a lot of Twitter pureists did it, and they tell you so:).
    Tweetworks appears to have solved this for you, by allowing the same interaction with a common ground established ahead of contact.
    I did not see the real use right away, and was a little underwhelmed by the low number of users on Mike’s site; but now I do see the application for what it is, “A clever innovation of a clever innovation…”
    Credit where credit is due; I wouldn’t even have found the first tool without reading Lani’s posts…

  5. Mark Madsen

    November 20, 2008 at 1:48 pm

    I like the idea of having groups on Twitter, but I’m concerned about how to manage or build another networking place. Either way, I set up a group and we’ll see how this thing works out. Thanks for the update.

  6. Mike Langford

    November 25, 2008 at 4:24 pm

    Hello Geniuses!

    Thank you so much for making the RealEstateTweeple, , group on Tweetworks one of the most dynamic and exciting conversation areas we have to date.

    It is an honor to host you and the many others who are participating on the site. Be sure to ping me on your next visit so we can get to know each other.

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Business Marketing

“House has spark” – burning up the MLS with typos and other bloopers



The year is starting a march toward its natural ending, friends…and it seems a few real estate careers may be also. This week I found some real head-scratchers in local real estate ads and the MLS.  However, I get submissions from all over the U.S., so no one is safe from the eyes of  the Blooper Scooper. Check out these blunders:

Do You Smell Smoke?

“House has spark” (Apparently your real estate career isn’t the only thing going up in smoke.)

“Big pep area in kitchen” (Is that the cookie jar where Mommy Dearest stashes her uppers?) 

“Dull Viking ovens” (Methinks there’s something in the cookie jar that will perk up those dull Vikings.)

“Large greenhose in back” (Large, naked Jolly Green Giant in yard.)

“Mush added to this house” (Was that the overflow from between your ears?)

I Think I See Flames

“Beautifully remolded guest” (Another cosmetically-altered Barbie hits the Hollywood party circuit.)

“Enjoy a drink poolslide” ( Hell, if the pool is sliding, I’ll need a whole pint of Jack.)

“Each bedroom has own bedrooom” (Hello-o-o, Alice, how are things down there in the rabbit hole?)

“Separate pod to build GH” (That should please my pea-sized buyers.)

“Play room for the kiss” (Something tells me this is the back seat of a ’67 Chevy.)

Still Smoldering…

“Ideal for gusts” (That’s great…if you want to live in a wind sock.)

“Impaccably detailed” (Incredibly challenged)

“Stylish pewder room” (Try burning a match.)

“Stone pillars flake driveway” (Flakey agent got stoned in driveway.)

Nothing But Embers (This Week’s Fave):

“From a bygone error” (You have just written your own epitaph.)



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Business Marketing

“New bd pans inc” – Making a Splash on the MLS



I have two things to say this week: 1. When you drink, you can’t think. 2. When you drink you can’t- … uh, what was I saying? Oh, yes – the MLS.  It was so full of bloopers this week that I am led to conclude that happy hour started Monday and never stopped. Read these and tell me if it is any wonder I was driven to throw back a few martinis myself:

Booze ‘N’ Fools

“Free membership to gin inc” (It seems someone else beat us to it, Martini Mary.)

“Grab now use imagination” (That’s what Arnold said to his housekeeper.)

“House has new edition” (Agent lacks erudition.)

“Babblying broke runs in back” (Bumbling buffoon runs amuck.)

“Drop by for cocktail ho” (Oh, is the Sunset Strip for sale?)

Puff ‘N’ Stuff

“Near Sacramento airpot” (I believe his name is Jerry Brown.)

“Claw me for selling” (I’m too busy clawing my eyes out over your spelling.)

“Reduction on mid-century ner Holywod” (Another mid-sixties porn star is looking for work.)

“We can sake your home” (Can I get fried rice with my sake?)

Proof or Goof

“Nice streem” (Said Grandma to Grandpa after his diaper  exploded.)

“Nice for dog kids” (Uh, they’re called ‘puppies,” pal.)

“New bd pans included” (Thank you, Nurse Nancy – can you warm those first?)

“Good stable in neighborhood.” (Have you contacted Mary and Joseph?)

“Drawing for plasma” (Is this a blood-bank?)

And This Week’s Winner Is:

“Good school in areola” (Thanks for keeping me abreast of things.)


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My secret office organization tip – Sharpies and tape

If you’re still practicing to be OCD, here is a secret I don’t typically share with anyone, but I’m willing to share with you today…



Keeping organized

I used to be obsessed with the P-touch machine. I labeled everything. Drawers, shelves, folders, canisters, and anything that I could think of putting a label on.

But the label makers weren’t as pretty as my own handwriting and didn’t come in every color a Sharpie does, so I got the brilliant idea one day to write in light blue sharpie in my beautiful handwriting on clear tape, placed neatly on the shelves in the pantry. Visitors thought I had written on the cabinets, “what if you have to move things?” they asked. “It’s just tape, look!” I said as if I was performing a complicated magic trick.

Not just shelves!

It’s great to use this tip on files and folders so you can reuse them (especially if you have custom files or designer files), on drawers at the bottom of each section where pens and tape goes, and especially in the break room.

No more label maker, no more refill cartridges and no more mess, especially someone else’s mess! Trust me, this is an OCD person’s dream organizing tip!

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