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Adobe Spark: Simple way to make your social media posts visually appealing

(TECH NEWS) Three for the price of none — Adobe Spark is a new app suite that is simply a (free) marketing dream. No design or tech experience is needed!

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Creating made easy (and free)

There’s really no excuse anymore to not have aesthetically pleasing and engaging social media marketing. There are more and more tools available all the time, even for tech newbies with no design experience, to create knock-out social media content.

One such tool that we love is Adobe Spark and there’s no download required (and no tech knowledge necessary). Spark comes with all of the design features you’d expect from a name like Adobe, but it’s free. There’s no excuse not to try it.

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Three for the price of none

The Spark suite is really three different apps: Spark Post, Spark Page, and Spark Video. Each has a specific facet of social media in mind. Post is for creating photos suited for social media platforms.

You can add text in a variety of beautiful fonts, apply classic or modern design filters, and resize graphics to achieve the best fit for different platforms. Choose from a gallery of photos and icons, or from your own collection.

Spark Page is for creating “magazine-style web stories,” which can include interactive buttons and slideshows. Last but not least, Spark Video can be used to quickly put together social media videos. You can record your own message or choose songs for your soundtrack. There are templates to streamline the process of storytelling, including themes like “show and tell,” “a hero’s journey” and “an invitation.”

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Endless resources

Adobe Spark’s blog is a useful resource to find marketing tips on how to make your social posts stand out from the pack. You can also read inspiring stories from other brands who have had success using Spark. Explore the Inspiration Gallery of curated Spark projects to get ideas for your own creations.

Adobe Spark is available on your computer or through an iOS app, and can be synced between multiple devices. Your creations come together in minutes and are ready to be shared on social media instantly. Try out their free download and start creating now.

#adobespark

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Ellen Vessels, a Staff Writer at The American Genius, is respected for their wide range of work, with a focus on generational marketing and business trends. Ellen is also a performance artist when not writing, and has a passion for sustainability, social justice, and the arts.

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