And even the most paranoid end users are still painting a picture themselves as a consumer to advertisers. Though it’s through legitimate means (although that fact is iffy according to the EU), it’s still invasive enough to make you want to live off the grid. But these days, that’s almost impossible, considering so much of our modern work and personal lives exist online.
That’s why the newest browser to enter the field is going where no other web browsers have gone before. Brave is the first web browser to offer complete and automatic tracker ad and tracker blocking.
No more will you have to find an Adblocker – one that doesn’t happen to be malware – and install that separately from your browser. Or futz around in settings hoping to configure it correctly to block the cookie tracking in the way you want. Brave starts that way, out of the box. Another bonus? Brave offers private browsing with teeth. For computer based browsing, you can open a private window with Tor to keep your connection completely encrypted and secure.
And if you’ve ever used Chrome, you’ll have a great head start on understanding how to use this browser. Brave runs on Chromium, which is why it’s end-user experience is reminiscent of Chrome. And because it runs on Chromium, it also means it supports most Chrome extensions right out of the gate. (Although, those browser extensions can put your data at risk and counteract some of what Brave is trying to do for you.)
Of course, all talk around privacy and ad blocking in the internet browser community is a hot button item. One perpetual ethical question: is it okay to block ads, especially from publications trying to raise revenue? Brave thinks so. That’s because of one of its features designed to support quality content: the Brave Wallet. Its Patreon meets Ko-Fi. Creators can sign up with the program and users can decide to give tips via cryptocurrency to their creator page, all done through the toolbar. You can also earn cryptocurrency through consuming Brave’s ads and choosing to send that to a trusted creator.
Another question: will people hop on the Brave train now that everyone is getting serious about privacy? Firefox, Safari and Edge are all implementing better privacy features in their current and future updates. What’s going to be the thing that causes people to stick with it?
For this end-user of Brave, one thing that keeps me going so far is being told how effective it is. I’ve only used the browser for two days across all my devices and I’ve blocked over 3,000 different trackers. And there’s a certain amount of trust I’m willing to place with a browser that claims to be hypervigilant about my privacy.
Brave truly is the browser answer in our Brave New World.