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Not all driverless cars are the same, educate yourself on the five types

(TECH NEWS) Before you start saving for your next driverless dream, take a look at the various types of autonomous cars (there are many).

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The Jetsons coming to life

Driverless cars circa the 1980s were such a futuristic and forward-thinking concept that they were only fathomable through cartoon depictions like the Jetsons. Today though, engineers (who I’m supposing were hard-core Jetson fans) have created five levels of real life driverless that are even cooler than their cartoon counterparts.

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Tesla’s “Autopilot” feature, which boasts self-capabilities at safety levels greater than that of a human driver, is the closest us consumer’s will get to the Jetson experience thus far. In the meantime, self-driving cars with varying levels of autonomy are being publicly tested in states like California, Nevada, and Pennsylvania.

From self-parking to collision avoidance, there are an array of different features that will be made available to consumers. But before you start saving for your next dream, take a look at which kind is best for you and your futuristic needs.

Gauge the levels

Level 0
Zero automation

Simply put, your car is most likely a zero automation car. A human driver is required to operate and fully control the vehicle.

Level 1
Driver assisted/function specific

These cars are for those who don’t trust automobile’s with their lives. They still require a driver to operate the vehicle, but act as an aid to the driver, providing intelligent features that offer more convenience, safety, and comfort to the driver. This kind of car can send alerts regarding road conditions, environmental conditions, and potential obstructions.

Most commonly, Level 1 cars have features like lane keeping, automatic acceleration and deceleration in cruise control, and automatic stop to prevent collisions, while still requiring full control from the driver.

Level 2
Partial automation/combined autonomous functions

At this level, a self-driving automobile can perform two or more simultaneous tasks like steering, lane keeping, and speed maintenance while in cruise control mode.

Automatic lane changing and self-parking in parallel and perpendicular spots are also available in some cases. The driver in a Level 2 vehicle, unlike in the aforementioned descriptions, gives partial control to the automobile.

Level 3
Conditional automation/limited self-driving

In this case, the car assumes more than just partial control, and acts instead as a co-pilot.

Level 3 vehicles can manage most safety-critical driving functions in certain environmental conditions, like traffic jams on the highway.

Although the driver can relinquish a lot of tasks to the car, the driver must to be ready at all times to resume control.

Level 4
High automation

Level 4 vehicles are capable of performing all safety-critical driving functions while monitoring environments in defined-use cases without human intervention.

Here, drivers need to enter the destination and navigation details and the car will handle the rest. There is still a driver cockpit, but the driver is able to look away from the road, take their hands off of the wheel, foot off of the accelerator, and still be safe.

Level 5
Fully autonomous

This car, hence the name, does not require any effort or driving on behalf of the human owner.

There is actually no driving equipment in the car, and is instead designed to resemble comfortable environments like lounges and offices. The vehicle is in full control.

Get on their level

To satiate our obsession with all that is convenient, automated cars are expected to improve and become more complex as research and ideas develop.

If the engineers are true Jetson fans though, these improvements will reveal themselves as automated, flying cars just like theirs.

In the meantime, I’m going to stick with my Level 0 Honda and save for my Level 4 dream car. Which level would you drive? Let me know in the comments below!

#OnTheLevel

Lauren Flanigan is a Staff Writer at The American Genius, hailing from the windy hills of Cincinnati, with a degree in Marketing from the University of Cincinnati. She has escaped the hills, and currently resides in Atlanta, where you can almost always find her camping at a Starbucks strategizing on how to take over the world.

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Publishers anticipate price hikes after Facebook’s purge

(SOCIAL MEDIA) Changes to the Facebook News Feed algorithm may lead to price hikes for publishers trying to remain relevant.

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Facebook is changing the way News Feed filters content, putting more focus on posts from friends and family. This will effectively reduce the amount of paid content users see from publishers and brands.

Some agencies think this may increase how much advertisers will need to spend on paid ads to keep the same number of views. Just since last quarter, ad rates increased by thirty five percent.

Facebook’s VP of product management, John Hegeman said advertising will be “unaffected,” but agencies aren’t so sure.

Doug Baker, director of strategic services at AnalogFolk, stated this is the “final nail in the existing coffin” for organic reach.

For years, organic reach has been declining since more content is being shared. Smartphones and tablets lowered the threshold for ease of posting, and users can now share content without being tied to a desktop.

News Feeds are super saturated with content, and it has become increasingly difficult for content creators to organically reach users in the midst of posts from family and friends.

Mass-reach media buys end up seeming like borderline spam, and clog up an already extremely populated stream of content in your feed.

In December, Facebook announced plans to deprioritize “engagement bait” posts that urge users to share, like, or vote to artificially gain greater reach.

Using a machine learning model to detect different forms of engagement, Facebook rolled out Page-level demotion to curb frequency of advertisers using engagement bait.

Facebook noted it will still favor content from reputable publishers while reducing clickbait, spam, and misleading stories.

While engagement is only a small part of ad ranking, advertisers may see serious price hikes to keep the same level of performance.

It looks like Facebook is trying to go back to its roots as a social site, like how Snapchat recently announced a plan to keep news and social more separated on their platform.

To reach users with these new changes, advertisers must optimize and more carefully plan media strategies to make content relevant to target markets.

However, brands may find loopholes in the algorithm, continuing practices that drive artificial engagement. CEO of digital agency TMW Unlimited pointed out that brands may “be tempted to be increasingly controversial or polarizing in order to stimulate conversation.”

Even as Facebook insists it’s not a media company and its advertisers are actually “partners,” it’s likely brands will see significant price increases to remain in the News Feed instead of relegated to side ads.

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Facebook’s news feed changes will impact how you reach consumers

(TECH NEWS) Facebook is changing how you see the news feed, but it will also impact how your business reaches consumers.

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Once again, Facebook is making some significant changes to the News Feed (you probably know this because people are freaking out). This time, the changes revolve around improving user experience by cutting down on sponsored content — but what does that mean for advertisers and Facebook businesses?

As it turns out, not a ton – just a higher content standard and the accompanying challenge of creating positive, enjoyable content. Maybe.

Anyone who’s spent any time on Facebook in the past few years knows that it’s as much an advertising business as it is a social network. It’s impossible to make it more than a few posts into your News Feed without seeing a “Suggested Post”-type ad, and unless you use an ad-blocker, your sidebar is full of even more blatant attempts to sell or promote products only loosely related to your likes and interests.

It appears that no one is less happy about this than the man himself. Mark Zuckerberg announced plans to dial back advertising posts in favor of user-created content, conversation-inspiring posts, and other non-public items of interest. The goal is to connect you more consistently with the content that you love rather than the content that you tolerate; as you can probably guess, advertisers aren’t thrilled about this notion — some are even considering it an ad-pocalypse.

That’s a little dramatic.

The road to creating engaging, profitable ads for this new Facebook is relatively simple, if not easy. Facebook will be prioritizing posts that objectively bring happiness and positive experiences to users, meaning that your ads will need to be intrinsically fulfilling for your target demographic. While relying on “traditional” marketing strategies like clickbait titles and high initial engagement numbers won’t get you there, retaining people with your content will.

In fact, this move is fundamentally similar to YouTube’s policy wherein creators are paid more for longer audience view times than if their audiences flake out after a few seconds. One might argue that such a policy was put into place to safeguard against meaningless content with catchy titles, and that’s exactly what Facebook appears to be doing here.

With this return to their roots, Facebook is making steps toward bringing positivity back into social media — something we all could benefit from right about now.

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Walmart may have just solved the biggest snag in online grocery shopping

(TECH NEWS) Walmart submits a patent for technology that could fix the crack in online grocery shopping.

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When online shopping became increasingly popular, it made total sense as it is a huge time saver. However, not being a frequent user of the services, I have questioned how people go about selecting exactly what they want as what will be sent to them, isn’t what’s pictured online.

Apparently, this is a major challenge for services that offer online grocery shopping, as people tend to be particular about their cuts of meats and selection of produce (we’ve all had those moments where we’ve examined each apple in the bunch, admit it).

Walmart, a leading competitor in grocery sales, is looking to eradicate this challenge with a newly submitted patent for their developments. The new system they’re proposing will give online shoppers a look at their actual potential purchase via 3D technology.

The system, dubbed the “Fresh Online Experience” (FOE), will use three-dimensional scanning to show online shoppers images of the products.

First, they will select from a stock image (say they’re looking for an orange). A human worker at the location they’re shopping/delivering from will be notified and will then select an orange and send the shopper a photo.

The image would be sent from a store associate interface and will appear in a communications module where the customer can view it. They are then given the chance to approve or deny, based on the image.

The customer will have a fixed amount of time to approve or deny the item/image. To combat too much back and forth, the customer is only given so many vetoes until they have to choose an orange that’s been previously selected or remove it from the order altogether.

When the orange is approved, it will be stamped with an edible watermark and will be included with the finalized order. While this seems like a lot of work on the associate’s end, Walmart has stated that some of the FOE will include automated aspects, which could save human workers from having to continuously scan fresh items.

This idea comes on the heels of Amazon’s purchase of Whole Foods, making them a giant competitor for Walmart.

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