Gotta acquire them all
As the saying in tech seems to go, if you can’t beat them, buy them. That may be the approach Fitbit is taking as they try to build the ultimate smartwatch. After spending a cool $40 million to acquire Pebble in late 2016, Fitbit acquired Vector, another smartwatch startup.
With the acquisition of Vector’s software platform and design team, confirmed by Vector CTO Andrei Pitis on January 10, Fitbit is slowly securing their place as the industry leaders in wearable tech. Unlike Pebble, which had a challenging past few months following the laying off of 25% of their employees in March 2016, Vector was in top-shape leading up to the acquisition. Their Lunar and Meridan smartwatch models feature an impressive battery life of 30-days and have been praised for their low-key, sleek design.
Vector is a relatively new player in the wearable tech market, originally debuting in early 2016. The price paid for the company is yet to be disclosed, although it likely will not be as high of a price tag as Pebble.
What happens next?
In addition to the software, Fitbit also swoops up a strong team of talent with the Vector acquisition. On board at the company are a former CEO of Timex and the former creative lead from that same company, meaning Fitbit is now poised to tackle the watch space head on. With major competitors like Google and Apple, the industry is growing more congested and competitive every quarter, so the decision to acquire competitors certainly gives Fitbit an advantage.
There is no word yet on what will happen for existing Vector customers. While as of now it appears you will still be able to buy Vector watches, including a newly released BMW i Limited Edition model, as well as chargers and screen protectors from selected retailers, updates to software hardware will likely soon cease.
Looking forward, Fitbit’s goals seem to be bigger than just building a better watch.
Earlier this week, Fitbit CEO and co-founder James Park suggested that his company is planning to launch a wearable app store sometime in 2017.
“There are so many different applications [our partners] want to write, from fitness-related ones to pill reminder applications,” Park said in a statement. “We don’t have the support in place for that right now, or any software infrastructure on our devices to run those apps.”
While there is no scheduled release for that platform, or any concrete news about upcoming watch models from Fitbit and their newly acquired team members, they seem to move moving forward full-steam ahead and the time is likely close. And when that time does come, you’ll have a great new smartwatch with 30-hour battery life to track it on.
iOS 15 beta has blur nude photos opt-in, but its not without fault
(TECH NEWS) To protect children from explicit content, the most recent beta version of iOS 15 includes a feature that allows users to blur nude photos.
In a move to protect children from explicit content, the most recent beta version of iOS 15 includes a feature that allows users to blur nude photos received in the Messages app. Amid privacy concerns, the feature has yet to be released.
This iteration of the feature is distinct from the original one insofar as it will no longer alert a parent or guardian when nude photos are encountered. While this may seem like a controversial change, several experts pointed out that exposing nude content on a child’s device in some households could result in abuse or, as Harvard Cyberlaw Clinic instructor Kendra Albert suggests, the outing of “queer or transgender children to their parents.”
With the most recent version of this feature enabled, children who receive inappropriate photos via the Messages app would be able to do two things: choose to avoid (or see) the content, and choose to send a report to a trusted adult if they see fit to do so.
Blurring photos is just one of several aspects of Apple’s Communication Safety suite, a feature that aims to prevent child sex abuse by making it easier for children to avoid and report predatory content.
Another feature that Apple has tested – but not released – is their Child Sex Abuse Imagery Detection (CSAM-detection), which scans and reports iCloud content that shows child pornography or abuse to Apple moderators for further review. As one can imagine, the feature drew mixed criticism, the majority of which came from privacy advocates.
While the vast majority of humanity can (hopefully) agree that fighting against child exploitation is a noble cause, these groups argue that scanning and reporting individuals’ personal photos via an algorithm opens the door to government interference and increased surveillance. Switching the algorithm’s baseline to scan for things like anti-government content, for example, would be easy, these groups posit, making the feature extremely dangerous in principle.
There is no current release date set for any of these aforementioned features, though iPhone users can reasonably expect them to drop at some point during iOS 15’s development.
Amazon Music debuts synchronized text transcripts for popular podcasts
(TECH) The first feature to hit Amazon Music is auto-generated and synchronized text transcripts for their most popular podcast shows. Sign us up!
Amazon set out to accelerate the growth and evolution of podcasts last year by acquiring the podcasting network, Wondery. Now, the company is doing just that with the launch of its auto-generated and synchronized podcast transcripts feature on Amazon Music.
According to an Amazon Music tweet, with this feature, you’ll be able to “Roll it back, jump ahead, and follow along” with the podcast you’re listening to. For instance, you can scrub through the transcript to find that line of text with that quote or movie and book suggestion you can’t quite remember. When you tap on a particular line of text in the transcript, you’ll be able to jump straight into that specific part of the podcast. I can already see all the time saved! But, if you just want to read along as you listen, you can do that, too. The transcript will match the audio as you’re hearing it.
Right now, the company is only rolling out podcast transcripts in the US on both iOS and Android devices. When it will expand to other countries isn’t known, and the feature isn’t available for all podcasts yet. For now, it is only available on a selection of popular podcasts like Smartless, Crime Junkie, This American Life, Uncommon Ground, and Modern Love, but more are coming.
To use it, all you have to do is open the podcasts tab on Amazon Music and select one of the podcasts you’d like to listen to. Of course, you’ll need to select a show with the podcast transcription feature to see it. When your show is playing, on the top of the album art and in fullscreen mode, the transcriptions will be available for you to read along to.
Oh, and if you’re worried about having to read through the ads, you have nothing to fret about. Ads won’t be transcribed. Instead, the transcription will read “audio not transcribed” when they are playing.
So far, Amazon seems to be going strong in the podcasting game with the release of podcast transcripts. The feature makes it easy to search and find what you are looking for in a show. And, for those on a long and noisy bus and subway ride, you’ll finally be able to read the information you previously couldn’t hear.
UX design: If you don’t have it, get yourself an audit made easy
(TECH NEWS) UX design is important. By conducting a simple audit to make sure your site is accessible, you can minimize the number of people that quickly go away.
A good UX design is essential in attracting and retaining customers. A seamless and positive experience will keep customers happy and bring your business many benefits, like increasing audience engagement and sales.
But, how do you know if your user experience is in need of help, so people don’t bounce away quickly? Well, if UX is not your forte, the best thing to do is to hire a good UX designer. Unfortunately, sometimes hiring one isn’t always within the budget.
So, what do you do then? The next best thing is to conduct a UX audit of your website or app. Not sure where to begin? Fulcrum’s Do It Yourself UX Audit kit is one place to start.
According to the website, this DIY UX audit “can help you gain valuable insights about the usability of your product.” The tool detects problems in your UX, prioritizes them for you, and finds out how you can fix any existing issues.
The tool is made out of free easy-to-use Notion templates. These UX audit checklists are all customizable, and you can print them or save them on your Notion dashboard to use later.
Inside each template, there are cards with descriptions and examples. Depending on if you meet certain criteria or not, you drag and drop the card into the “Yes” or “No” column. When you’re finished, you will easily see what issues you have, and you can work on fixing them.
The templates are divided into Junior and Middle-level templates.
The Junior level has templates for things such as field and forms, login, mobile UX, and architecture. Most of these templates help make sure you cover your basic UX bases. For instance, it looks at whether your website is desktop and mobile-friendly, and if each element makes sense and is easily identifiable.
The Middle Level dives in a little deeper. The “Visibility of system status” audit checks if you are keeping your audience informed on what’s going on. Things like battery life, loading, or Wi-Fi connection indicators can make a huge difference. No one wants to stare at a screen with no clue if what they clicked on is working or not.
If you can afford it and want a UX virtuoso to do the work for you, you can get a UX audit from Fulcrum. The experts will conduct a full-fledged UX audit and create wireframes with solutions for your UX issues.
However, no matter how you go about it, a good UX design is important. Higher rate conversions and user retention won’t happen if your product is just pushing people away.
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