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German company funded to become the WhatsApp for employee messaging

(TECH NEWS) Chat apps have been a staple for online communication, and a new one from Germany is hoping to take the top spot from WhatsApp.

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chat app Flip

It’s insane how many chat programs there are out there.

There’s iMessage/texting, Slack, Facebook Messenger, Instagram Direct Messaging, WhatsApp, Snapchat, and so much more. But one thing I think is pretty comical is chat trends within businesses and how this kind of software has affected the market.

To give some background, about 2 decades ago, chat was incredibly popular. You probably remember AIM (AOL Instant Messenger). This was the first online chat tool I used to stay in touch with friends, family, and colleagues.

In the late 90s all the way through the 2000s, chat was the thing – all the cool kids did it. Of course, most programs were pretty primitive in the early years, only offering group chat and direct messaging.

Despite their popularity, though, chat systems had a brief moment where they faded into the background, which lead to an eventual closure of otherwise popular chat software. Most recently, AIM, which had been holding on by a thread for years, closed after 20 years.

Now, it makes perfect sense why AIM closed. They weren’t able to compete with other devices that had similar built-in programs, like Apple’s iMessage. Eventually, desktop chat’s popularity became a thing of the past. But now we’re seeing a mass resurgence of chat features as businesses and marketers-alike realize the immense power chat software has in a variety of applications.

For example, in the newest wave of online retail selling (eCommerce), which has quickly become a flooded market, companies are looking to differentiate themselves by not only providing your average support (email and phone) but also by including customer-facing chat software, like Zendesk Chat (previously Zopim) and LiveChat, for their customers.

eCommerce is growing in popularity pretty quickly, and given recent trends where businesses are focused on immediate assistance, it only makes sense why they’d consider utilizing chat to assist their customers, and in turn, earn more sales.

But, although this background gives you some color to the history of chat and messaging software, that’s not exactly what this story is about.

In recent years, especially during the explosion of startups, it has become incredibly clear that companies can easily become tangled in their own company structure.

Sometimes companies hire off shore, sometimes they hire remote workers, and sometimes they simply have departments that are so separated, they never communicate with each other. For example, when I worked at Apple in Austin, Texas (2013-2014), in a large building with 4 floors and thousands of employees spread out all over, it was critical that I kept in touch with my immediate co-workers and other departments.

Apple’s solution (an elegant one at the time) was to suggest we use their native messaging software, iMessage, but even then, I noticed some serious drawbacks. Aside from the many missing valuable features, such as the ability to connect productivity applications (or any applications for that matter) and create more robust, specific group chats, the tool just didn’t feel like something we should be using in a corporate setting, let alone a startup.

And that’s around the time I started to notice new chat software, like Slack, enter the world – software that would improve communication between departments and co-workers, as well as offer the ability to connect important tools via API and, eventually through “app marketplaces”. The shift to app marketplaces was a great one, too, because before it existed (created in 2015), you had to be a developer to make apps work with the tool.

Because of all of this functionality, and the extreme need to stay in touch with all sorts of people that relate to your company or job, Slack has quickly become the chat provider. So much so that it’s now basically a household name and is being expanded to support like-minded communities, like what’s shown on the Medium.com site. In fact, I can confidently say that chat has come full circle in its popularity, for all sorts of applications.

But with Slack growing at an exponential speed (it’s in Silicon Valley’s hall of fame as the fastest growing business app), I’ve often wondered if there are any tools out there that could compare. So far, I’ve not found one, but a recent announcement by Tech Crunch proves that there are other companies out there who are trying to enter the company communication market. One such company, Flip, who is run by CEO Benedikt Ilg, is a Germany-based employee communication application that may fit the bill.

The company was founded in 2018 and received a whopping $4M in funding. They aim to connect employees and teams through their robust application, which offers features such as a personalized business-related news feeds, employee-specific profiles, cross-platform support, personalized branding, and of course, chatting via their messenger tool. They also brag about their security features, an ever-growing concern amongst most business owners.

According to their website, the company employs 19 people and a pretty adorable dog named Hazel (Chief Happiness Officer). It doesn’t look like the app is readily available to the public yet, but I can only hope it will be soon, as they start to use their funding, which was meant to hire more employees and to expand in general.

According to Tech Crunch, “The startup has now secured customers including Porsche, Bauhaus, Edeka, Junge IG Metall and Wüstenrot & Württembergische. Parts of Sparkasse and Volksbank are also among the customer base. Deutsche Telekom is also a partner.”

Needless to say, once this application becomes available, I’ll definitely test it out to compare to my current toolset, which mostly consists of Slack and associated apps/connections.

With any company, communication between departments is crucial to keep all aspects of it working like a well-oiled machine.

Rachael Olan is a Texas-based Staff Writer at The American Genius and jack-of-many-trades. She's well known for her abilities in Marketing, Sales, and Customer Service, with a focus on SaaS and eCommerce businesses. Outside of writing, Rachael spends much of her time with her swarm of pets, including a 70 lb tortoise named Frankie.

Tech News

3 cool ways bug-sized robots are changing the world

(TECH NEWS) Robots are at the forefront of tech advancements. But why should we care? Here are some noticeable ways robots are changing the world.

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Bits of robots and microchips changing the world.

When we envision the robots that will (and already are) transforming our world, we’re most likely thinking of something human- or dog-sized. So why are scientists hyper-focusing on developing bug-sized (or even smaller!) robots?

Medical advances

Tiny robots could assist in better drug delivery, as well as conduct minor internal surgeries that wouldn’t otherwise require incisions.

Rescue operations

We’ve all heard about the robot dogs that can rescue people who’ve been buried beneath rubble or sheets of snow. However, in some circumstances these machines are too bulky to do the job safely. Bug-sized robots are a less invasive savior in high-intensity environments, such as mine fields, that larger robots would not be able to navigate without causing disruption.

Exploration

Much like the insects after which these robots were designed, they can be programmed to work together (think: ants building a bridge using their own bodies). This could be key in exploring surfaces like Mars, which are not safe for humans to explore freely. Additionally, tiny robots that can be set to construct and then deconstruct themselves could help astronauts in landings and other endeavors in space.

Why insects?

Well, perhaps the most important reason is that insects have “nature’s optimized design”. They can jump vast distances (fleas), hold items ten times the weight of their own bodies (ants) and perform tasks with the highest efficiency (bees) – all qualities that, if utilized correctly, would be extremely beneficial to humans. Furthermore, a bug-sized bot is economical. If one short-circuits or gets lost, it won’t totally break the bank.

What’s next?

Something scientists have yet to replicate in robotics is the material elements that make insects so unique and powerful, such as tiny claws or sticky pads. What if a robot could produce excrement that could build something, the way bees do in their hives, or spiders do with their webs? While replicating these materials is often difficult and costly, it is undoubtedly the next frontier in bug-inspired robotics – and it will likely open doors for humans that we never imaged possible.

This is all to say that in the pursuit of creating strong, powerful robots, they need not always be big in stature – sometimes, the tiniest robots are just the best for the task.

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4 ways startups prove their investment in upcoming technology trends

(TECH NEWS) Want to see into the future? Just take a look at what technology the tech field is exploring and investing in today — that’s the stuff that will make up the world of tomorrow.

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Woman testing VR technology

Big companies scout like for small ones that have proven ideas and prototypes, rather than take the initial risk on themselves. So startups have to stay ahead of technology by their very nature, in order to be stand-out candidates when selling their ideas to investors.

Innovation Leader, in partnership with KPMG LLP, recently conducted a study that sheds light onto the bleeding edge of tech: The technologies that the biggest companies are most interested in building right now.

The study asked its respondents to group 16 technologies into four categorical buckets, which Innovation Leader CEO Scott Kirsner refers to as “commitment level.”

The highest commitment level, “in-market or accelerating investment,” basically means that technology is already mainstream. For optimum tech-clairvoyance, keep your eyes on the technologies which land in the middle of the ranking.

“Investing or piloting” represents the second-highest commitment level – that means they have offerings that are approaching market-readiness.

The standout in this category is Advanced Analytics. That’s a pretty vague title, but it generally refers to the automated interpretation and prediction on data sets, and has overlap with Machine learning.

Wearables, on the other hand, are self explanatory. From smart watches to location trackers for children, these devices often pick up on input from the body, such heart rate.

The “Internet of Things” is finding new and improved ways to embed sensor and network capabilities into objects within the home, the workplace, and the world at large. (Hopefully that doesn’t mean anyone’s out there trying to reinvent Juicero, though.)

Collaboration tools and cloud computing also land on this list. That’s no shock, given the continuous pandemic.

The next tier is “learning and exploring”— that represents lower commitment, but a high level of curiosity. These technologies will take a longer time to become common, but only because they have an abundance of unexplored potential.

Blockchain was the highest ranked under this category. Not surprising, considering it’s the OG of making people go “wait, what?”

Augmented & virtual reality has been hyped up particularly hard recently and is in high demand (again, due to the pandemic forcing us to seek new ways to interact without human contact.)

And notably, AI & machine learning appears on rankings for both second and third commitment levels, indicating it’s possibly in transition between these categories.

The lowest level is “not exploring or investing,” which represents little to no interest.

Quantum computing is the standout selection for this category of technology. But there’s reason to believe that it, too, is just waiting for the right breakthroughs to happen.

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Tech News

Will AI take over copywriting roles? This tool hopes to make that a reality

(TECH NEWS) CopyAI hopes to give copywriters a run for their… well, WPM. But how much can AI fully replace copywriting skills?

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Hands typing on a laptop, working on copywriting piece.

Copywriting is an important trade. Writers are often able to breathe life into otherwise formulaic websites peddling products which, sans the copy from those writers, might very well suffer a fate of relative obscurity. However, copywriters are also expensive, and their duties—indispensable as they may be—can be replicated fairly easily by little more than basic machine learning.

The question is this: Can AI replace copywriters? That’s a question that CopyAI hopes to answer with a resounding “yes”.

CopyAI is an “AI powered [sic] assistant for writing and brainstorming marketing copy.” This makes it a powerful tool to complement human writing, at the very least; is it enough to put people like me out of a job?

From my experience with the tool, no—at least, not yet. CopyAI can’t create an engagement strategy, respond to customers, spin testimonials to evoke heart-felt reactions, or analyze its own trends.

But that doesn’t detract from how freaking cool it is in practice.

CopyAI asks for very little from its user. Upon selecting a style of copy—Facebook Market, website carousel, or even page header, for example–you are prompted to enter the title of your product and a couple of short sentences describing it in the context of your ad. CopyAI does the rest, and while the results can be hilariously out of touch, you’re able to pick the ones that sound the most like your desired copy and then generate more options that sound similar.

The service has a huge number of different options for advertisement types, and you can use multiple different copy projects in one specific campaign.

Naturally, CopyAI has a few flaws, most of which replicate the problems we’ve seen with machine learning-based writing in the past: It doesn’t sound quite human enough to be comfortable. However, that’s a problem for a skilled copywriter to solve—and quickly, thus making something like CopyAI a potentially preferable choice for mass copywriting.

So, again, we ask: Is there a way for CopyAI to replace copywriters entirely in the future? Probably not. The copy it produces is intriguing, and often close enough that underfunded campaigns might find some value in using it short-term, but it doesn’t have the punch that a real person can pack into an advertisement.

That said, combining CopyAI with a small team of copywriters to reduce burnout—and repetition—could make for some very efficient work on the back end.

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