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Is yet another rental startup necessary?

Yet another rental solution has hit the market, but with all of the noise in the sector, is it really necessary?

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rentobo rentals

Rental apps popping up like weeds

When we hear about a young startup in the rental sector, our ears always perk up, because it currently has the most room for improvement, and is light years behind the residential sector. We have highlighted dozens of them in recent years, watching them grow and make some of the same mistakes that residential search companies have made, namely the assumption that no one does what they do or can do.

TechCrunch recently wrote about Y Combinator-backed Rentobo.com, which at first glance was refreshingly beautiful. TechCrunch writes, “The team, which was part of the Y Combinator Summer 2011 class, started off originally with the idea of auctioning off apartment rentals. But it quickly realized that all the infrastructure it was building would be extremely useful in just getting most apartment listings online. So it began to focus instead on what it could do to automate the process and make things easier for both landlords and tenants.”

While an early pivot is never unhealthy, it made us immediately wonder why Y Combinator would back a company entering such a noisy space that is being pioneered by the big bucks? Although Rentobo is well designed and could possibly do the same tasks, RentJuice has already innovated the “common application” for renters and landlords, the crux of what appears to be Rentobo’s offering, and RentJuice also made headlines last year when they created the first ever directory of rental industry insiders.

Since then, RentJuice was acquired by Zillow for $40 million, so perhaps Rentobo sees flaws in the system and seeks to go head to head with Zillow, and why not? Zillow saw flaws in Realtor.com and came out doing something extremely similar, but in a way that they saw as superior.

Sexy design, but what’s next?

Although hailed for their beautiful design (by us and TechCrunch), it looks a bit like RentChimp, designed to compete with Nestio, a bookmarking site for real estate listings.

Rentobo also has to compete with LeaseRunner which has a loyal following for their making the leasing process paperless, automated, and easy enough for the non-tech savvy to understand, particularly landlords. Alternatively, RentMonitor simplifies property management and reduces paperwork, alongside their competitors.

Since the company already pivoted, it is conceivable that they could end up adding search, and not only go up against legacy brands like ForRent.com, but Inhabi, which matches renters and landlords, eHarmony style, or Lovely which is amazingly beautiful and going national.

Maybe the next iteration will include scoring for listings like Rentenna or throw in a mix of aggregated short term rentals with traditional rentals like Rentmix or stick to aggregating Craigslist and other listing sites like Padmapper is so famous for.

Perhaps lifestyle search could be thrown in to compete with RentSavvy or the focus could be on the investor portion of leasing, like RentScoper.

IS there room for Rentobo in this noisy sector?

So the question remains – is there room for Rentobo in the rental sector? Their design is beautiful, but not exactly unique, and their offering is being adopted already by Zillow through their new acquisition of RentJuice. They could pivot to go head to head with another company, but while the space is noisy, it is our assertion that there is tremendous room for improvement and innovation in the rental sector, particularly with multifamily and one-off landlords, as the actual leasing process remains a pain point for rental seekers every day.

So, while Rentobo’s offering is not overtly unique, they should take that Y Combinator seed money and keep forging ahead, and be aggressive about it, just like Zillow and Trulia did to Realtor.com – there’s room for improvement in the noisy space of everyone trying to innovate, but the rental sector is still coming up short. It will be fascinating to see Rentobo go after Zillow and their other competitors, as the cycle of young startups begin putting pressure on the companies that are no longer the new kids on the block. To Rentobo, we say go get ’em.

Lani is the Chief Operating Officer at The American Genius and sister news outlet, The Real Daily, and has been named in the Inman 100 Most Influential Real Estate Leaders several times, co-authored a book, co-founded BASHH and Austin Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.

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5 Comments

5 Comments

  1. Frugyl

    July 7, 2012 at 9:30 am

    I’ll only read if it’s 75% or higher, so count me in! Ha ha! *squeal!*

  2. AgentGenius

    July 7, 2012 at 6:32 pm

    BOOM. You are the 25%.

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Dittach: Chrome extension keeps your Gmail files ultra organized

(PRODUCTIVITY) Reclaim your time with Dittach and quit digging through Gmail files for that needle in the haystack.

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So, have you ever been sent a picture of something in your Gmail and lost it for a few weeks? What about a copy of a form you need to sign? What about a document for your boss? If you’re sharing a lot of files in your Gmail, you may have a hard time keeping track of it all.

That’s where Dittach hopes to get back a bit of your time.

It’s a free Chrome extension that works with your Gmail to help organize those attachments in a way that’s a lot more efficient than the built-in filter – especially if you have thousands of emails in your Gmail.

The attachment adds a side bar to your inbox and displays thumbnails of the files you’ve received and sent, and that includes documents, audio, and video (most images of the sidebar sort by other, photos, docs, pdfs, movies, and music). There’s a date scroller to help you go through dates, and it even works with your search bar. And of course, you can then forward, download, print, or view the message that is attached.

Dittach captures the key elements of a good productivity app – it’s both incredibly intuitive to use, and it addresses a productivity need by creating time.

The applications of this software are vast if you use Gmail to manage your life, business, life + business, business + side gig + other gig + shopping addiction, or whatever permutation works for your life. If you have any privacy concerns: Dittach doesn’t make any changes to your account, emails, or attachments, and the extension can be removed anytime.

The biggest concern with Dittach actually comes from Google itself – it’s limited to how many attachments it can index every day, so older attachments may not appear initially during that first day – so if you have a lot of older stuff it may not capture them. The app is also in beta, so you may have some bugs with the experience, but it looks very promising. At the time of my review, the feature isn’t working due to a transition, but is expected to be back up soon.

Dittach ultimately is a great Gmail addition if you find yourself handling a great deal of attachments and need a way to quickly find them. Beyond business, I could see the applications of this for graduate students, working professionals, or even digitally connected families. There’s a lot of promise here, if you have the need – so if you use Chrome and Gmail – get Dittached from time wasting (when it’s available, of course).

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FCC Chairman confirms fears, jokes about being a Verizon shill

(TECH NEWS) FCC Chairman Ajit Pai jokes about being a shill for Verizon, feeding into what many suspected when he was appointed.

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Leaked video shows FCC Chairman Ajit Pai joking about being a shill for Verizon, as we all suspected when he was nominated. Last week Pai was a speaker at the Federal Communications Bar Association, an event similar to the White House Correspondents Dinner.

Major telecom companies and the FCC gather at this annual event for dinner, mingling, and enduring awkward political policy jokes. At the event, Pai roasted himself about major headlines from the past year, like his decision to kill net neutrality against the wishes of the majority of the nation. Hilarious.

Pai also brought up the whole thing where he refused to cooperate with an investigation into the validity of comments filed in support of ending net neutrality.

Although cameras weren’t officially present at the event, someone surreptitiously filmed and sent the clip to Gizmodo. The kicker comes around twenty minutes into Pai’s speech when he jokes, “in collusion—I mean, in conclusion, sorry, my bad—many people are still shell-shocked that I’m up here tonight.”

He goes on, “they ask themselves, how on earth did this happen? Well, moments before tonight’s dinner, somebody leaked a fourteen-year-old video that helps answer that question, and in all candor, I can no longer hide from the truth.”

Pai then starts a video, which opens with 50 Cent’s “In Da Club” playing in the background. This is the only thing I’ll give him points for on this amateur drama class project.

The skit is set in 2003 at “Verizon’s DC Office”, when Pai was an attorney for the company. In the video, Kathy Grillo, current Verizon senior VP and deputy general counsel, tells Pai, “As you know, the FCC is captured by the industry, but we think it’s not captured enough, so we have a plan.”

“What plan?” Pai asks. Grillo tells him, “We want to brainwash and groom a Verizon puppet to install as FCC chairman. Think ‘Manchurian Candidate.’” To which Pai responds, “That sounds awesome!”

Gizmodo posted the video on Friday after the dinner, and the internet exploded with reactions to Pai’s gag. Reddit in particular went nuts, to the point that one thread in r/technology was locked—as in no one else can comment—for “too much violence.”

In a thread on the r/television subreddit, a moderator reminds users, “please refrain from encouraging or inciting violence or posting personal information […] don’t post anything inviting harassment, don’t harass, and don’t cheer on or upvote obvious vigilantism.”

While some of the threads were full of awful remarks, other posters commented in the spirit of reasonable conversation. The general sentiment of those engaged in non-harassing discussions is that Pai is a symptom, not the cause of FCC’s problems.

However, many argued that the video showed Pai’s willingness to bend (then joke about) FCC regulations indicates he’s not a puppet so much as a willing participant in corruption. Pai’s appointment to FCC Chairman was suspicious from the beginning considering his ties to Verizon.

Although Pai is obviously joking in the leaked video, the general public isn’t find it nearly as funny as those at the dinner.

Check out the clip for some cringe-worthy digs at net neutrality and have fun questioning the integrity of the FCC.

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Tech News

FCC Grinches plan to steal poor peoples’ Internet access

(TECH NEWS) Merry Christmas! The FCC is trying to take away poor people’s Internet access, pointing the finger one way to distract you from the other.

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ajit pai net neutrality

In case anybody with enough bandwidth to read this wasn’t sufficiently terrified by the FCC’s ongoing campaign to break the internet by dismantling net neutrality, the nation’s communication authority has kindly provided another reason for any digital-enabled American to expatriate and/or secede.

The FCC’s most recent reform proposal proposes to reform the absolute Hell out of Lifeline, the $2.25 billion program to provide low-income Americans with broadband Internet access. Also, phones. The Lifeline Program has been doing its job since 1985, when noted socialist firebrand Ronald Reagan instituted it to subsidize phone service in underprivileged communities. It was expanded to include broadband Internet access in 2016, and right now 12 million households benefit from Lifeline-subsidized phone and Internet access.

That’s apparently a problem.

The FCC’s stated concern is that the General Accounting Office recently found $1.2 million of the $2.25 billion Lifeline budget was being used fraudulently. Fraud is bad! But in case you don’t have your TI-85 handy, that’s less than a tenth of 1 percent. That is not very much fraud. Not enough to nix an entire program, at least.

The greater concern, as usual, appears to be about profit. Under the current Lifeline guidelines, many subsidized companies are small ISPs and resellers providing access to third-party networks. Often, these services are the only Internet access available in rural areas, tribal lands, and other underserved communities.

That doesn’t work for Commissioner Pai.

Earlier this year, Pai used “delegated authority,” the FCC’s version of executive orders, to bypass oversight and personally rescind subsidy access from 9 ISPs providing services to rural areas and tribal lands.

These reforms continue that trend. They ban subsidies for no-cost Internet service, which is the business model of 70% of current Lifeline subsidy recipients. It is notably not the business model of large ISPs that rhyme with Buhrizon. I’m sure that’s a coincidence.

They also impose an absolute budget cap, meaning that millions of poor households could lose their Internet access, and the increased opportunities for education and employment that come with it, if someone in a comfy office a thousand miles away effs up the accounting.

In short, it sucks.

The proposed reforms to the Lifeline Project are another example of the FCC, deliberately or through negligence, rigging the market in favor of major conglomerates at the expense of consumers, small businesses and the general public.

Lifeline isn’t perfect, but it’s doing its job. Whether the same can be said for Ajit Pai’s FCC is, at best, an open question.

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