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What is “oddvertising” and how can your brand use it?

(MARKETING NEWS) “Oddvertising” is advertising on drugs. Try harnessing the weird for your next campaign and see what it does for you.

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oddvertising

Tapping into the funny bone

Comedy is one of the most effective way to advertise anything, but some brands and companies take absurd to the next level in a trend you may not realize you’ve seen called “oddvertising.”

“Oddvertising is sometimes funny and sometimes it’s just plain odd,” according to Mike Johnston.

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Advertising appeared as the first dot com bubble was burning and was birthed by marketers really pushing the envelope in advertising. many of the odd pioneers were startups or smaller brands trying to stand out with off-the-wall concepts like firing gerbils into their logos.

The rise of an art form

But what they made went beyond unusual into a new realm that was later coined as “oddvertising.” Things got even weirder as they had some success reaching young audiences with money to spend. Some were all business and some were just fascinated with finding out how far they could get.

Now that it’s been around for a while, we know that ads that are weird for weird’s sake aren’t always successful. A good example of this is “The King” ads from Burger King which featured that guy in the big mask offering (apparently) nonchalant folks burgers in bed and in other strange situations. Although they inspired many a frat guys’ Halloween costumes, the ads were retired after mediocre sales.

Not sure if you’ve seen it?

It can be kind of hard to define. The best way to know oddvertising is to see oddvertising. Here are some popular as well as some more obscure examples that Mike Johnston gives in his breakdown of the advertising trend:

Remember Robert Goulet sneaking into offices to mess with the stuff of people who hadn’t eaten a handful of Emerald Nuts? No? Well feast your eyes here.

And don’t forget the super strange Sprite commercials featuring colored sumo wrestlers, miniature people, stop motion, and flowers with mouths. They had their own word for these, calling them “Sublymonal” advertisements.

KFC is on board with the wacky ads including a rotating cast of the colonel and extra limbs appearing at random during a beach vacation. You know, like they do.

Mountain Dew has “Freak Chain” which spawned a successful single release of the song “Wiggle Wop.

As Johnston says, “Today, as marketers strive for buzz on the internet, contemporary oddvertising has become so strange that if you’re not dabbling in some form of weirdness in your advertising — or, heaven forbid, get caught “selling” in a commercial — your efforts are going to be little more than white noise. If no one is talking about your oddvertising, you’re not pushing far enough.”

So if you’re looking for a way to move products or boost conversions, make sure you’re getting weird.

#Oddvertising

Felix is a writer, online-dating consultant, professor, and BBQ enthusiast. She lives in Austin with two warrior-princess-ninja-superheros and some other wild animals. You can read more of her musings, emo poetry, and weird fiction on her website.

Tech News

German company funded to become the WhatsApp for employee messaging

(TECH NEWS) Chat apps have been a staple for online communication, and a new one from Germany is hoping to take the top spot from WhatsApp.

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chat app Flip

It’s insane how many chat programs there are out there.

There’s iMessage/texting, Slack, Facebook Messenger, Instagram Direct Messaging, WhatsApp, Snapchat, and so much more. But one thing I think is pretty comical is chat trends within businesses and how this kind of software has affected the market.

To give some background, about 2 decades ago, chat was incredibly popular. You probably remember AIM (AOL Instant Messenger). This was the first online chat tool I used to stay in touch with friends, family, and colleagues.

In the late 90s all the way through the 2000s, chat was the thing – all the cool kids did it. Of course, most programs were pretty primitive in the early years, only offering group chat and direct messaging.

Despite their popularity, though, chat systems had a brief moment where they faded into the background, which lead to an eventual closure of otherwise popular chat software. Most recently, AIM, which had been holding on by a thread for years, closed after 20 years.

Now, it makes perfect sense why AIM closed. They weren’t able to compete with other devices that had similar built-in programs, like Apple’s iMessage. Eventually, desktop chat’s popularity became a thing of the past. But now we’re seeing a mass resurgence of chat features as businesses and marketers-alike realize the immense power chat software has in a variety of applications.

For example, in the newest wave of online retail selling (eCommerce), which has quickly become a flooded market, companies are looking to differentiate themselves by not only providing your average support (email and phone) but also by including customer-facing chat software, like Zendesk Chat (previously Zopim) and LiveChat, for their customers.

eCommerce is growing in popularity pretty quickly, and given recent trends where businesses are focused on immediate assistance, it only makes sense why they’d consider utilizing chat to assist their customers, and in turn, earn more sales.

But, although this background gives you some color to the history of chat and messaging software, that’s not exactly what this story is about.

In recent years, especially during the explosion of startups, it has become incredibly clear that companies can easily become tangled in their own company structure.

Sometimes companies hire off shore, sometimes they hire remote workers, and sometimes they simply have departments that are so separated, they never communicate with each other. For example, when I worked at Apple in Austin, Texas (2013-2014), in a large building with 4 floors and thousands of employees spread out all over, it was critical that I kept in touch with my immediate co-workers and other departments.

Apple’s solution (an elegant one at the time) was to suggest we use their native messaging software, iMessage, but even then, I noticed some serious drawbacks. Aside from the many missing valuable features, such as the ability to connect productivity applications (or any applications for that matter) and create more robust, specific group chats, the tool just didn’t feel like something we should be using in a corporate setting, let alone a startup.

And that’s around the time I started to notice new chat software, like Slack, enter the world – software that would improve communication between departments and co-workers, as well as offer the ability to connect important tools via API and, eventually through “app marketplaces”. The shift to app marketplaces was a great one, too, because before it existed (created in 2015), you had to be a developer to make apps work with the tool.

Because of all of this functionality, and the extreme need to stay in touch with all sorts of people that relate to your company or job, Slack has quickly become the chat provider. So much so that it’s now basically a household name and is being expanded to support like-minded communities, like what’s shown on the Medium.com site. In fact, I can confidently say that chat has come full circle in its popularity, for all sorts of applications.

But with Slack growing at an exponential speed (it’s in Silicon Valley’s hall of fame as the fastest growing business app), I’ve often wondered if there are any tools out there that could compare. So far, I’ve not found one, but a recent announcement by Tech Crunch proves that there are other companies out there who are trying to enter the company communication market. One such company, Flip, who is run by CEO Benedikt Ilg, is a Germany-based employee communication application that may fit the bill.

The company was founded in 2018 and received a whopping $4M in funding. They aim to connect employees and teams through their robust application, which offers features such as a personalized business-related news feeds, employee-specific profiles, cross-platform support, personalized branding, and of course, chatting via their messenger tool. They also brag about their security features, an ever-growing concern amongst most business owners.

According to their website, the company employs 19 people and a pretty adorable dog named Hazel (Chief Happiness Officer). It doesn’t look like the app is readily available to the public yet, but I can only hope it will be soon, as they start to use their funding, which was meant to hire more employees and to expand in general.

According to Tech Crunch, “The startup has now secured customers including Porsche, Bauhaus, Edeka, Junge IG Metall and Wüstenrot & Württembergische. Parts of Sparkasse and Volksbank are also among the customer base. Deutsche Telekom is also a partner.”

Needless to say, once this application becomes available, I’ll definitely test it out to compare to my current toolset, which mostly consists of Slack and associated apps/connections.

With any company, communication between departments is crucial to keep all aspects of it working like a well-oiled machine.

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Tech News

Productivity hacks for tools you already have

(TECH NEWS) No downloading obscure apps to increase your productivity here. This website gives you productivity hacks to utilize the tools you already have.

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productivity hacks with productivity.so

If you find yourself searching for productivity hacks on the internet, chances are you’re already procrastinating. We’ve all been there and sometimes you do need to invest a little time upfront in order to save time long-term. The problem is that most “productivity hacks” recommend you download a new app or software which means you need to invest time in learning how to use it. All of this strays you further and further from your original goal of working more efficiently and saving time.

A new website called Productivity.so is designed to save you time by better utilizing the tools you’re already using. The websites founders are self-proclaimed productivity lovers who have devoted their own time to collecting a pool of productivity hacks for you iPhone, computer, Gmail, and more. No downloading obscure apps to increase your productivity here.

This website focuses on helping you make your current technology as useful as possible.

It’s a safe bet that there are dozens of ways you could be using your phone, computer, or tablet more efficiently. No one stops to read the instruction manual and even if you did it would only be so helpful because modern technology updates. Everything from your computer to your favorite social media app is constantly pushing out updates with new productivity hacks just waiting to be found.

It’s impossible to keep up on your own! Earlier today I realized you can switch between Twitter accounts by holding down the home button. I use this app every day, but I couldn’t tell you if this a new feature or if I just noticed it.

Productivity.so could be a great way to stay up to date on the latest UX tricks that will help you and your team speed up your workflow. The website currently hosts a small library of hacks that users can browse through. The next great breakthrough in your productivity could be waiting.

The website also offers a free weekly newsletter which promises to send you two new productivity hacks each week. These hacks will be simple tricks like switching between Gmail accounts by holding down your avatar. They’re easy enough that you can start implementing them into your daily routine right away.

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Tech News

Free streaming service you haven’t heard of boasts 25M subscribers

(TECH NEWS) Tubi may not have caught your attention among the dozens of streaming services, but they are sporting a healthy user count.

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Tubi welcome screen

In 2005, YouTube took the world by storm. A couple of years later, Netflix moved away from its original plan of DVD rentals and switched over to streaming video on demand. At the time, it was a groundbreaking idea. Netflix now reports over 60 million US subscribers.

Who knew it would disrupt the cable industry? Netflix once dominated the market, largely because it was the only service. Today, there are dozens of streaming services that offer hundreds of options. We’re no longer limited to the big three, Netflix, Hulu and Amazon Prime Video. Let’s talk about Tubi, which is making a strong statement.

Tubi started in 2014 as a free service. Last year it reported 20 million monthly users. The latest report is that it’s up to 25 million active monthly users. You can find Tubi on many different streaming devices, Roku, Fire TV, Apple TV and more. One source reports that Tubi has over 50,000 titles, from your favorite reality shows of the past decade to movies from past eras.

Tubi really is free. The service does not offer a premium level. You won’t have to enter a credit card. It is ad-supported, but the ads aren’t intrusive or prevalent. You don’t even need an account to watch Tubi, unless you’re watching programs that are rated R or designated as mature.

The one downside to Tubi is that it doesn’t have a lot of high profile content. Many of the programs seem to be cult favorites. But it does have a large library of content. All of which is free. It is a good alternative to Netflix when you’re waiting for the next season of whatever original programming you like. In my house, that would be “The Crown.”

Tubi’s content changes throughout the month. Don’t assume that just because you see a title today that it will be there tomorrow.

The streaming industry is growing by leaps and bounds. In just a few months, Disney+ has gained 41 million subscribers. Tubi may have a hard time keeping up if it doesn’t keep expanding its library. But thankfully, consumers now have other options beyond Netflix.

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