Connect with us

Tech News

Retailers’ creepy tech hacks to get people to spend more

(TECH NEWS) Tech hacks or Jedi mind tricks? How retailers are getting sneaky about collecting your data, and how you can prevent it.

Published

on

men shopping millennial retail

Did you even know there are (creepy) ways retailers get all up in your private data to encourage people to spend?

Here at AG, we can’t help but think about how companies collect and employ data, and how they’re allowed to collect and employ said data, and well, let’s just say the fact that the Venn diagram on that one ain’t exactly a circle, it is serious business.

That being the case, here are five changes to your spending habits that can both increase benefit to you, and keep the serious creepsters out of your digital biz.

Your phone:

Retailers are known to pull information straight from your smartphone.

Obviously as long as you’re paying with plastic your retailer can track your transactions based on your phone number, but – The More You Know – it’s also perfectly legal for them to track your actual physical movements as soon as you plug into their in-house WiFi.

By itself that’s not much more than store staff and cameras (we’ll get to the latter) would be doing anyway, but store-level data security is comparable to private data security, and as we’ve written over on the Real Daily, private data security is more than a bit effed.

The fix:

Not to state the obvious, but stay off the WiFi.

This is why *Insert Deity Here* gave us Airplane Mode. Even if you feel the need to text while you shop or Instagram some hilaaaarious filters onto a nearby mannequin, as long as you get your bars from your mobile connection instead of the local WiFi, you should be able to do so without uninvited segments of the store or internet staring at you.

CCTV:

On the subject of being stared at, closed-circuit cameras are incredibly loosely regulated.

Seriously, the intended function of a security camera sits at the intersection of fighting crime and keeping-other-people’s-filthy-hands-off-your-stuff.

Those are literally America’s two favorite things. They certainly trump (see what I did there?) minor concerns like having your every move recorded by a piece of hardware that’s almost certainly connected to the Internet, because everything is, and whose password is probably “password.”

The fix:

I’m afraid can’t save you from the creepy robot eyes.

This may shock some of you, but I am not a Supreme Court justice. I am not in a position to inspire a reassessment of the value of personal privacy weighed against the importance of protecting material assets by our nation’s legal system.

That said, this is why you handle your own data security, and why you shop online.

Make exceptions only for retailers valuable enough to you that you don’t mind them recording you in their store in a format that may become publicly available.

Digital shopping, like digital everything, offers a much broader array of tools for protecting your privacy. We’ll be addressing that presently with…

Cookies:

Not nearly as delicious as they sound. Cookies are the OG data mining tools, itty bitty bits of data that track useful information about how customers use a given online service.

The fix:

As with their tastier namesakes, cookies are fine in moderation. Most digital cookies delete themselves at the end of your session or a set length of time anyway, and the few that don’t carry little enough information that it takes zillions to represent a serious liability. Clear your browser cache on the regs and you’re golden.

Loyalty Cards

Things are flippin’ everywhere all of a sudden, right? Gas, groceries, pharmacies: everybody wants your card or your phone number. As we’ve noted before, that may not lead to fun times.

The fix:

Think retailers present loyalty cards as merely as coupons or bonus points for your transactions?

Think otherwise.

The card comes before the transaction. Choose your purveyor of drugs and noms based at least in part on what the card buys you, because committing to the right one can yield crazy benefits. I personally shop one grocery rather than another because getting my tea and Fritos there earns me fuel points. I haven’t paid retail for gas in a year.

That adds up.

Purchasing data:

Ugh. I hate this. Older even than HTML cookies, this is the contemptible practice of companies buying and selling the personal information of their customers. Historically it’s been phone numbers and other contact info, but of course people willing to swipe your home phone will cheerfully swipe anything else they can get their grubby mitts on.

The fix:

This is probably unfixable on the grand scale, which we know because public and private sectors alike have tried. There is apparently a market here, which boggles my mind. I call out in desperation to the people supporting this market.

Stop buying things from unsolicited phone calls. Stop buying things from unsolicited emails.

If someone gets in touch with you without being asked, do not, for any reason, give them money.

Don’t ignore them, either. Go through their unsubscribe process, or call them back and tell them nothing except “I’m not interested. Take me off your list.”

In an interconnected world, the concept of privacy is drastically changing. That can be super scary. I mean, your TV watching you for the government, which was literally in 1984, is now a real thing, and even Orwell didn’t think we’d pay for the privilege.

But this isn’t a dystopia.

We’ve been altering how money and privacy interact since there has been money. Cash stopped being exchangeable for a fixed amount of an anonymous commodity in the far-off year of.. 1971. It didn’t go properly digital until ten years later.

Every new system means new rules. As always, they’re only scary until you make them work for you.

Matt Salter is a writer and former fundraising and communications officer for nonprofit organizations, including Volunteers of America and PICO National Network. He’s excited to put his knowledge of fundraising, marketing, and all things digital to work for your reading enjoyment. When not writing about himself in the third person, Matt enjoys horror movies and tabletop gaming, and can usually be found somewhere in the DFW Metroplex with WiFi and a good all-day breakfast.

Continue Reading
Advertisement
3 Comments

3 Comments

  1. Pingback: Guess who's back, back again? Glass is back, tell your friends. - The American Genius

  2. Pingback: SALT is the cryptocurrency program about to shake up lending - The American Genius

  3. Pingback: How Retailers Use Tech Hacks to Get You to Spend More

Leave a Reply

Your email address will not be published. Required fields are marked *

Tech News

Freezetab streamlines how you save tabs in Chrome

(TECH NEWS) Freezetab is the newest chrome extension that allows you to organize saved tabs in a myriad of ways.

Published

on

freezetab

Internet made easier

With the browser becoming more and more of a workspace than merely an application, the built in bookmarks tool may leave you a bit hungry for more.

bar
Chrome users who need better tools to organize and manage bookmarks may find the power they need in Freezetab.

Bookmark’s cooler, hotter younger brother

Freezetab seeks to answer the questions of “what if I could organize my bookmarks by website” or “I only want to save all but two of these tabs on zen office designs.” It seeks to give you more options beyond the “one or all” choices in chrome. Here is the lowdown:

  • The calendar feature remembers WHEN you saved a tab – so if you can’t remember the title you can just go back to the day.
  • Chrome either lets you save one or all tabs. Freezetab expands those options to include: all, current, everything but current, right of, left of, or pick and choose.
  • If you are sharing a collection of tabs with a workgroup or a partner, it exports as a nice textbox that is easy to share in integrated messaging, IM, or email. Or even social media!
  • Sorting is robust, and there is a solid search feature that searches as you type.
  • That quick save feature saves all the tabs and closes them – and you can adjust that quick save feature to meet your needs.
  • There is a handy little star feature to note important bookmarks (i.e. recipes and excel techniques).
  • Enhances your close tab capability to close everything to the left and specific tabs – this great if you work in chrome and have 75 tabs open that have one letter names.
  • It is easier to sort tabs after you save them – you can search for them and then sort into folders you create rather manually organizing them into folders.
  • As a bonus: for those who don’t want to have to sort bookmarks – unlike Chrome which requires you to pick a folder or risk turning your bookmarks to an unorganized mess, the extension automatically organizes it for you.

Freezetab findings

After spending a few moments with Freezetab, it does fit in nicely with a workflow. Solidly reviewed, the developer did solve an issue with “pinned” tabs in the 1.2 update. – so it doesn’t remove or add them. The features are nice and easy to use, and it doesn’t require more than five minutes of playing around.

One complaint – if you choose to the right or left of the current tab to close, it did close the active tab as well – which was a little funky. But once you get comfortable with the nuances, it’s easy to use.
The interface is function over form, but you won’t have any problem using or customizing this extension. Now Bookmark smart y’all!

#FreezeTab

Continue Reading

Tech News

We’ve all seen job listings for UX writers, but what exactly is UX writing?

(TECH NEWS) We seeing UX writer titles pop up and while UX writing is not technically new, there are new availabilities popping up.

Published

on

writers net neutrality twitter facebook outlook email drag

The work of a UX writer is something you come across everyday. Whether you’re hailing an Uber or browsing Spotify for that one Drake song, your overall user experience is affected by the words you read at each touchpoint.

A UX writer facilitates a smooth interaction between user and product at each of these touchpoints through carefully chosen words.

Some of the most common touchpoints UX writers work on are interface copy, emails and notifications. It doesn’t sound like the most thrilling stuff, but imagine using your favorite apps without all the thoughtful confirmation messages we take for granted. Take Eat24’s food delivery app, instead of a boring loading visual, users get a witty message like “smoking salmon” or “slurping noodles.”

Eat24’s app has UX writing that works because it’s engaging.

Xfinity’s mobile app provides a pleasant user experience by being intuitive. Shows that are available on your phone are clearly labeled under “Available Out of Home.” I’m bummed that Law & Order: SVU isn’t available, but thanks to thoughtful UX writing at least I knew that sad fact ahead of time.

Regardless of where you find a UX writer’s work, there are three traits an effective UX writer must have. Excellent communication skills is a must. The ability to empathize with the user is on almost every job post.

But from my own experience working with UX teams, I’d argue for the ability to advocate as the most important skill.

UX writers may have a very specialized mission, but they typically work within a greater UX design team. In larger companies some UX writers even work with a smaller team of fellow writers. Decisions aren’t made in isolation. You can be the wittiest writer, with a design decision based on obsessive user research, but if you can’t advocate for those decisions then what’s the point?

I mentioned several soft skills, but that doesn’t mean aspiring UX writers can’t benefit from developing a few specific tech skills. While the field doesn’t require a background in web development, UX writers often collaborate with engineering teams. Learning some basic web development principles such as responsive design can help writers create a better user experience across all devices. In a world of rapid prototyping, I’d also suggest learning a few prototyping apps. Several are free to try and super intuitive.

Now that the UX in front of writer no longer intimidates you, go check out ADJ, The American Genius’ Facebook Group for Austin digital job seekers and employers. User centered design isn’t going anywhere and with everyone getting into the automation game, you can expect even more opportunities in UX writing.

Continue Reading

Tech News

Time is money and Clockify helps you make the most

(TECH NEWS) Tracking your time worked as a freelancer can easily be lost in the shuffle. A new tool has been designed to make this important aspect easier.

Published

on

clockify

After years of searching for a method that works for me in terms of organization and productivity, the answer seemed to be simple: a calendar I can write on and Post-It notes. This method is a little old school, but seems to get the job done for my organizational needs.

However, there are some things that slip through the cracks with this method, but it’s more user error than it is the actual practice. One thing I struggle with is keeping track of my freelance hours this way.

I have a tendency to guesstimate how much time I worked throughout the day and know that I wind up underdocumenting my hours. I would hate to know how much money I’ve missed out on keeping (sometimes inaccurate) handwritten notes.

But, like many other small scale issues, there is a simple solution. And that is found in the form of time trackers.

One of the newest members to join the online time tracker team is Clockify, who operates under the idea of “your time, your rules.” It is a free time tracking tool designed for agencies and freelancers.

Clockify allows users to manage as many team members, projects, and workspaces that you need in an effort to help your business run smoothly. This allows for a complete overview of team productivity.

The tool offers a way to enter time manually as well as clock time automatically. This way you can keep tabs on what you’re working on and assign and label time logs to the appropriate clients.

With this time tracking, you are able to generate weekly, monthly, and annual reports at any given time. These reports can be saved, exported, and shared with clients to give them more information about your work process.

The real-time tracking helps to improve business efficiency and gives more insight into what each team member is spending their time on. Having this information available can give visual representation of how to improve in the future.

Clockify currently exists in desktop format with iOS and Android apps coming soon.

Continue Reading
Advertisement

Our Great Partners

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Emerging Stories

Get The American Genius
neatly in your inbox

Subscribe to get business and tech updates, breaking stories, and more!