The concepts of company culture and branding are now more important than they’ve ever been. When we were first hearing these terms, they felt like buzzwords and ways to attract new talent and business without any actual execution.
Now that we have an understanding of what they are and how to use them, they are so much more practical and necessary – from big businesses to a one-person Etsy shop.
It’s been a little different in the last few months trying to figure out how to make company culture exude in the virtual world. For places that are hiring, it is also tricky to show how they differ from the rest over a video conference call.
The creators of AirConnect have taken this into account and have unleashed the virtual conference concept with an element of customization. As they say, “nothing beats a personal touch”.
Through use of this video conferencing tool, you can meet virtually with customers and clients in a brand video meeting portal. Customization options include headers, logo placement, and colors.
Additionally, the tool allows for customers to access their data via a customer portal, which allows for some automation when onboarding clients, assisting customers, or meeting with partners. AirConnect urges users to “say goodbye to Zoom links”.
“Let’s face it, nobody likes the where’s-the-link, what’s-the-password, can-you-hear-me-yet: and that includes your customers. Say hello to a single place where they can meet with you, as well as seeing all their account information, resources and anything else you like. Ah, that’s better, isn’t it?” explains the website.
The fully featured customer portal allows users to go beyond the simple zone of a place to talk. The ability to connect to sheets is where customers can access the aforementioned data.
The video call feature in the branded portal offers as many video touchpoints as the user would like; whether it’s used for on-boarding or standard consultations. The fact that customers can access their own data anytime allows users to put their time towards the high-value touchpoints.
On-boarding processes can also be automated by capturing customers’ information and documents in a single portal, making activation simple.
This certainly differentiates from Zoom or Skype as it has the customization option. What do you think – is it useful or flashy for the sake of flash?
Pingback: Onboarding for customers and employees made easy