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A creative use for QR codes in real estate – video demonstration

Using QR codes in real estate

We’ve opined in months past that QR codes being a passing trend but we acknowledge that many people are excited about the technology and use is certainly rising. We maintain that it is not a permanent technology as it truly is simpler on everyone to offer a shortened url to visit, but for now, those seeking to use QR codes in marketing because of their novelty, the above video demonstrates a pretty neat use of QR codes.

W&R Studios, creators of Cloud CMA demonstrates the implementation of a QR code within a printed CMA as a means of personalizing the listing presentation and call it the “Animated CMA.”

The ideas is creative not only because it’s uncommon (in fact, we can’t point to anyone using this method yet) but because it is a way to be memorable, but helps for clients that have spouses that are unable to make it to a listing appointment or for the lookie lous who are interviewing dozens of agents- what a great way to stand out.

Lani is the COO and News Director at The American Genius, has co-authored a book, co-founded BASHH, Austin Digital Jobs, Remote Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.



  1. Cliff Stevenson

    July 22, 2011 at 6:15 pm

    Interesting. I've been using QR codes on the back of my listing brochures for awhile now. The # of scans vary from listing to listing, but overall the # of scans seem to be increasing.

  2. Augusta Real Estate

    July 26, 2011 at 4:50 pm

    Pretty cool use of the QR code.
    Gives me some ideas 🙂

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