Using QR codes in real estate
We’ve opined in months past that QR codes being a passing trend but we acknowledge that many people are excited about the technology and use is certainly rising. We maintain that it is not a permanent technology as it truly is simpler on everyone to offer a shortened url to visit, but for now, those seeking to use QR codes in marketing because of their novelty, the above video demonstrates a pretty neat use of QR codes.
W&R Studios, creators of Cloud CMA demonstrates the implementation of a QR code within a printed CMA as a means of personalizing the listing presentation and call it the “Animated CMA.”
The ideas is creative not only because it’s uncommon (in fact, we can’t point to anyone using this method yet) but because it is a way to be memorable, but helps for clients that have spouses that are unable to make it to a listing appointment or for the lookie lous who are interviewing dozens of agents- what a great way to stand out.