Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Business Marketing

If your brand isn’t doing ecommerce, you’re missing out on a lot of moolah

(MARKETING NEWS) As our lives become time-dependant, it isn’t surprising that consumers turn to the convenience of the internet when it comes to researching and buying products.

typing laptop hackers

Officially a no brainer

Online shopping is no longer the niche experience it once was. Click purchase shopping is the go-to acquisition method for the majority of consumers according to a new study, which discovered a whopping 8 out of 10 shoppers are getting their goods online

bar

Numbers don’t lie

And let you think this is just a US-based phenomenon then think again: with 34 surveyed countries, it’s now almost 80% of internet users who are shopping online at least once a month.

Adds Jonathan Carson, president of rival Nielsen Online. “Almost no aspect of life remains untouched by online media. As our lives become more fractured and cluttered, it isn’t surprising that consumers turn to the unrivaled convenience of the internet when it comes to researching and buying products.”

Ka-ching!

The online experience is not biased either. It likes everyone’s money. The GWI survey supports that while online purchasing may peak among 25-34s (at 83%), even among the oldest age group tracked by GWI (the 55-64s), nearly three quarters are buying products over the internet on a monthly basis.

Advertisement. Scroll to continue reading.

What’s more, that the lowest income consumers are almost as likely to be shopping online as those on top.

Simply put, we are all online shoppers now.

Up, up and away

According to the figures from Nielsen Online, which performs its own surveys to track purchasing trends, “The current online purchasing boom is being driven by emerging markets such as China, Brazil, Vietnam and India, which are increasingly turning to the internet to purchase books and clothing which accounted for 41% and 36% respectively of all sales in the last three months.”

And Alphr, which also studies worldwide internet trends, discovered that the highest percentage shopping online is found in South Korea, where 99% of those with internet access use it to shop, followed by the UK, Germany and Japan which have a penetration rate of around 97%.

Clothing, the final frontier

Statistics show that clothing is fast becoming the item of choice for online shoppers. Sixty percent of internet users report shopping online for clothing. Among these shoppers, 41 percent shop online for clothing at least once a month and 56 percent have made at least one online clothing purchase.

About 40 percent of online apparel purchasers expect to purchase more clothing online in the future which seems to indicate that shoppers are already used to buying clothes without being able to touch the fabric, see the color, or try the items on for size.

Advertisement. Scroll to continue reading.

With numbers like that, it makes going to a brick and mortar boutique seem almost passé’. But not only that, as more people shop online, the expectations shift – you’re expected to be there, and you’re expected to offer a QUALITY experience, no matter the size of your brand.

#8in10

Written By

Nearly three decades living and working all over the world as a radio and television broadcast journalist in the United States Air Force, Staff Writer, Gary Picariello is now retired from the military and is focused on his writing career.

3 Comments

3 Comments

  1. Pingback: If your brand isn’t doing ecommerce, you’re missing out on a lot of moolah – The American Genius – Advice Cover

  2. Pingback: If your brand isn't doing ecommerce, you're missing out on a lot of moolah – The American Genius

  3. Pingback: If your brand isn’t doing ecommerce, you’re missing out on a lot of moolah – The American Genius – forumimages.com

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisement

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Advertisement

KEEP READING!

Business News

Package theft is on the rise, but the good news that package delivery times are much better this year than in 2021.

Business News

(TECHNOLOGY) Amazon Prime makes online shopping a breeze with one-click purchases and fast delivery. Now, benefits are expanding to 3rd party sites!

Business News

(BUSINESS) As the world keep changing, brands and businesses have to change along with it. Some say Gen Z is fickle, but others say...

Tech News

(TECHNOLOGY) The Metaverse has been the talk of the town for quite some time now, but how it will affect retail as we know...

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.