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Hooters opens fast-casual chain, Hoots because reasons

(BUSINESS NEWS) Hoots is Hooters with more clothes but the same wings, which doesn’t really make sense. Or does it?

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Food comes first

If you’re in the select group of humans that goes to Hooters just for the food, Hoots might be the place for you. Hoots is a new fast-casual restaurant opening in Chicago this week. It’s really just Hooters without the tight tops and cleavage. While it will provide wings, burgers, and beer, Hoots is cutting out the factor that Hooters is most famous for, which is strange, potentially risky business move.

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The business-strategy is to open smaller restaurants with smaller menus that can therefore operate in smaller markets. A fundamental flaw seems to be that right now Hooters is primarily visited because of the scantily-clad waitresses, and without that element it seems unclear why their target demographic would choose the new chain.

Maybe there are people who do go to Hooters for the food, but that seems about equivalent to people “reading Playboy for the articles.”

One other change at Hoots is that rather than table service, you will order food and drinks at a counter. The cashiers will be clothed just like other fast food workers – in full.

What’s the point?

As someone who has only been to Hooters once, I am perhaps not qualified to say this new concept will be a complete flop, but it does seem like the chain is taking their primary selling point and scrapping it for this new concept.

It’s like if Taco Bell started a new chain of restaurants that aren’t open at midnight. It just doesn’t make sense.

In addition to reaching new, smaller markets Hoots aims to also be a more family-friend, less risque establishment. They’ll now be competing against Buffalo Wild Wings, Chili’s and more, which is a tough place to be in. While Hooters was also a competitor of these chains with a different selling point, Hoots is just a competitor without the name recognition.

“The Hoots smaller footprint lets us bring America’s favorite wings to more and smaller neighborhoods,” Hooters Management Corp.’s President and CEO Neil Kiefer, said in a post on Facebook.

Placing bets

Smaller neighborhoods is certainly an exciting opportunity for the company, but I don’t understand why they would change the concept to reach these new markets.

I suppose the deeper root of the new move is that Hooters is sexist and degrading, and for moving beyond that I commend Hoots.

However, perhaps even bigger than the problems with the fact that Hooters calls their staff “girls” regardless of age and consistently markets itself on cheap, hacky ideas, I just don’t think Hooters’ food is that good.

America has proved that it doesn’t necessarily care about sexism, but we do consistently take a stand against sub-par dining.Click To Tweet

I shouldn’t bet against Hoots – I’m not their target demographic – but I wouldn’t encourage you to bet on it, either.

#okayhooters

Brian is a staff writer at The American Genius who lives in Brooklyn, New York. He is a graduate of Washington University in St. Louis, and majored in American Culture Studies and Writing. Originally from California, Brian has a podcast, "Revolves Around Me," and enjoys public transportation, bicycles, the beach.

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2 Comments

2 Comments

  1. Harry The Genius

    February 17, 2017 at 10:42 pm

    Brian.
    You seem to be a bit odd. Very strange that you write for the
    “American Genius”.
    You criticize the food of an American Brand the has $1 Billion in annual sales, but have only “…. been to Hooters once…”. I guess the rest of us who have been patronizing Hooters for years are just not qualified to write for the “American Genius”

    Hey Goofball – food tastes are very subjective. Just because you
    Have only been to the place once, makes you about as qualified to write for the “American Genius” as The Donald is to be President!

  2. Pingback: Popeyes acquisition means you can have it your way - The American Genius

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Business News

Chasing Clubhouse success? How the audio chat room trend affects products

(BUSINESS NEWS) It is inevitable that when a new successful trend comes along, other companies will try to make lightning strike twice. Will the audio chat room catch on?

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Smiling woman seated in dark room illuminated by lamp and phone light, participating in audio chat room.

Businesses are always about the hot new thing. People are the always looking for the easiest dollar with the least amount of effort these days. It tends to lead to products that are shoddy and horribly maintained with the least amount of flexibility in pleasing their customers. However, you also have to look at the customer base for this as well. You follow where the money is because that’s where its being spent. It’s like a merry-go-round, constantly chasing the next thing. And the latest of these is the audio chat room.

During the pandemic the entire world saw an eruption of social audio investments. Silicon Valley has gone crazy with this new endeavor. On the 18th of April this year, Clubhouse said it closed on some new funding, which was valued at $4 billion for a live audio app. This thing is still in beta without a single penny of revenue!

The list of other companies who have pursued new audio suites (either through purchase or creation) include:

  • Facebook
  • Spotify
  • Twitter
  • Discord
  • Apple

This whole new audio fad is still in its infancy. These social media and tech giants are all jumping headlong into it with who knows how much forethought. A number of them have their own issues to deal with, but they’ve put things aside to try and grab these audio chat room coattails that are running by. It’s a mix of feelings about the situation honestly. They are trying to survive and keep their customers.

If a competitor creates this new capability and they stay stagnant then they lose customers. If they do this however without dealing with their current issues then they could also lose people. It’s an interesting catch 22 for people out there. Which group do you fall in? Are you antsy for a new toy or are you waiting for one of these lovely sites to fix a problem? It’s another day in capitalism.

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Business News

This web platform for cannabis is blowing up online distribution

(BUSINESS NEWS) Dutchie, a website platform for cannabis companies, just octupled in value. Here’s what that means for the online growth of cannabis distribution.

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A small jar of cannabis on a desk with notebooks, sold online in a nicely made jar.

The cannabis industry has, for the most part, blossomed in the past few years, managing to hit only a few major snags along the way. One of those snags is the issue of payment processing, an issue compounded by predominantly cash-only transactions. Dutchie, a Bend, Oregon company, has helped mitigate that issue—and it just raised a ton of money.

Technically, Dutchie is a jack-of-all-trades service that creates and hosts websites for dispensaries, tracks product, processes orders, keeps stock of revenue, and so much more. While it was valued at around $200 million as recently as summer of 2020, a round of series C funding currently puts the company at around $1.7 billion—approximately 8 times its worth a mere 8 months ago.

There are a few reasons behind Dutchie’s newfound momentum. For starters, the pandemic made cannabis products a lot more accessible—and desirable—in states in which the sale of cannabis is legal. The ensuing surge of customers and demand certainly didn’t hurt the platform, especially given that Dutchie is largely responsible for keeping things on track during some of the more chaotic months for dispensaries.

Several states in which the sale of cannabis was illegal also voted to legalize recreational use, giving Dutchie even more stomping ground than they had prior to the lockdown.

Dutchie also recently took on 2 separate companies and their associated employees, effectively doubling their current staff. The companies are Greenbits—a resource planning group—and Leaflogix, which is a point-of-sale platform. With these two additions to their compendium, Dutchie can operate as even more of an all-in-one suite, which absolutely contributes to its value as a company.

Ross Lipson, who is Dutchie’s co-founder and current CEO, is fairly dismissive of investment opportunities for the public at the moment, saying he instead prefers to stay “focused with what’s on our plate” for the time being. However, he also appears open to the possibility of going public via an acquisition company.

“We look at how this decision brings value to the dispensary and the customer,” says Lipson. “If it brings value, we’d embark on that decision.”

For now, Dutchie remains the ipso facto king of cannabis distribution and sales—and they don’t show any plans to slow down any time soon.

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Business News

Ford adopts flexible working from home schedule for over 30k employees

(BUSINESS NEWS) Ford Motor Co. is allowing employees to continue working from home even after the pandemic winds down. Is this the beginning of a trend for auto companies?

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Woman in car working on engineering now allowed a flexible schedule for working from home.

The pandemic has greatly transformed our lives. For the most part, learning is being conducted online. At one point, interacting with others was pretty much non-existent. Working in the office shifted significantly to working remotely, and it seems like working from home might not go away anytime soon.

As things slowly get back to a new “normal”, will things change again? Well, one thing is sure. Working from home will be a permanent thing for some people as more companies opt to continue letting people work remotely.

And, the most recent company on the list to do this is Ford Motor Co. Even after the pandemic winds down, Ford will allow more than 30,000 employees already working from home to continue doing so.

Last week, the automaker giant announced its “flexible hybrid model” schedule to its staff. The new schedule is set to start in the summer, and employees can choose to work remotely and come into the office for tasks that require face-to-face collaborations, such as meetings and group projects.

How much time an employee spends in the office will depend on their responsibilities, and flexible remote hours will need to be approved by an employee’s manager.

“The nature of work drives whether or not you can adopt this model. There are certain jobs that are place-dependent — you need to be in the physical space to do the job,” David Dubensky, chairman and chief executive of Ford Land, told the Washington Post. “Having the flexibility to choose how you work is pretty powerful. … It’s up to the employee to have dialogue and discussion with their people leader to determine what works best.”

Ford’s decision to implement a remote-office work model has to do in part with an employee survey conducted in June 2020. Results from the survey showed that 95% of employees wanted a hybrid schedule. Some employees even reported feeling more productive when working from home.

Ford is the first auto company to allow employees to work from home indefinitely, but it might not be the only one. According to the Post, Toyota and General Motors are looking at flexible options of their own.

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