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How well-meaning diversity and inclusion hiring practices could backfire

(BUSINESS) More companies than ever are considering their diversity and inclusion hiring practices and internal culture, but there is an unintended consequence already happening that could easily be stopped.

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diversity and inclusion practices

It is a widely accepted fact that hiring for diversity improves profitability, whether a small business or a massive company that pours resources into diversity and inclusion (D&I) practices companywide. You probably already know this, but if it’s news to you, Google around – it leads to improved innovation (since you’ve avoided an echo chamber), customer support ranks better for diverse teams (since your team has a wider ability to address more pain points), and it attracts more talent.

Imagine if you build a company and fill it with people that look, act, sound, and think like you. And imagine how agreeable everyone is during every moment of production, and no diversity of thought is ever injected. Any investor can tell you it’s a death sentence. To be blunt, it’s hiring “yes men,” so to speak, and does little more than serve your ego (consciously or subconciously).

American culture has rapidly evolved regarding diversity and inclusion (D&I). There are entire teams in companies dedicated to it (#profitability). I can tell you firsthand that the people devoting their jobs to this really do care. And today, more than ever, the topic of race (which is only one of many components of diversity) is top of mind, so we must all individually, and as companies, push to improve our workplace for the BIPOC while also remembering the LGBTQIA+ community, avoiding ageism, and so forth.

And while positivity surrounding D&I practices abounds, something is happening that is going to backfire.

Businesses are resorting to a “checklist” mindset wherein a CEO says, “we don’t have enough Hispanic women or trans employees, fix that” and drops the figurative mic. It sounds noble to see there is room to improve, but diversity and inclusion is about creating a company culture and hiring practices wherein people aren’t discriminated against, NOT fulfilling some impossible checklist.

I was in a meeting of a company inviting us to be on their board, and one of their first questions was if we knew any black women or Asian men that would join the board because they already had “most of the rest of the rainbow.” Again, sounds like the right direction, but it’s a hollow effort if you’re building a rainbow, not examining merit, not building out an actual culture of inclusion. Try harder.

And that brings us to a weak spot in this practice that we’re already seeing come to fruition. Large companies, particularly in the tech sector, are putting in the real effort to be inclusive, but it’s backfiring.

Companies are inadvertently segmenting their populations for D&I purposes, and while it’s not some evil plot, it negates all D&I programs. We’re witnessing “diverse” companies allow their teams to be built out, diversity-free. Perhaps their development teams are only white men, their marketing teams are only white and Hispanic women, their support teams are primarily Indian Americans, their sales teams are mostly black team members.

It’s wild to walk into a large company and see this strange… segregation.

It is natural to surround yourself with people that look like you, and I have endless theories on this topic, but I’ll confess to you that most of my thoughts have been influenced by reading “Why Are All the Black Kids Sitting Together in the Cafeteria?” by Dr. Beverly Daniel Tatum back when I was in high school (required reading for anyone pondering the topic of race right now). And many practices are well-meaning, but companies are sabotaging themselves with flawed methods.

A company might look great as a whole with various ages, races, religions, gender identities, ethnicities, sexuality, national origin, and so forth, but if they’re all segregated into their own teams based on how they were hired (or by whom), it’s literally the opposite of diversity or inclusion. Swing and a miss, y’all.

If you’re in a decision making role at your company, please bring this topic up as soon as possible, and examine how your own diversity efforts are going – are you sincere, or just looking for positive press?

Are you helping overall?

Or just making things worse?

Business News

Big retailers are opting for refunds instead of returns

(BUSINESS NEWS) Due to increased shipping costs, big companies like Amazon and Walmart are opting to give out a refund rather than accepting small items returned.

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Package delivery people holding deliveries. Refund instead of returns are common now.

The holidays are over, and now some people are ready to return an item that didn’t quite work out or wasn’t on their Christmas list. Whatever the reason, some retailers are giving customers a refund and letting them keep the product, too.

When Vancouver, Washington resident, Lorie Anderson, tried returning makeup from Target and batteries from Walmart she had purchased online, the retailers told her she could keep or donate the products. “They were inexpensive, and it wouldn’t make much financial sense to return them by mail,” said Ms. Anderson, 38. “It’s a hassle to pack up the box and drop it at the post office or UPS. This was one less thing I had to worry about.”

Amazon.com Inc., Walmart Inc., and other companies are changing the way they handle returns this year, according to a report by The Wall Street Journal (WSJ). The companies are using artificial intelligence (AI) to weigh the costs of processing physical returns versus just issuing a refund and having customers keep the item.

For instance, if it costs more to ship an inexpensive or larger item than it is to refund the purchase price, companies are giving customers a refund and telling them to keep the products also. Due to an increase in online shopping, it makes sense for companies to change how they manage returns.

Locus Robotics chief executive Rick Faulk told the Journal that the biggest expense when it comes to processing returns is shipping costs. “Returning to a store is significantly cheaper because the retailer can save the freight, which can run 15% to 20% of the cost,” Faulk said.

But, returning products to physical stores isn’t something a lot of people are wanting to do. According to the return processing firm Narvar, online returns increased by 70% in 2020. With people still hunkered down because of the pandemic, changing how to handle returns is a good thing for companies to consider to reduce shipping expenses.

While it might be nice to keep the makeup or batteries for free, don’t expect to return that new PS5 and get to keep it for free, too. According to WSJ, a Walmart spokesperson said the company lets someone keep a refunded item only if the company doesn’t plan on reselling it. And, besides taking the economic costs into consideration, the companies look at the customer’s purchase history as well.

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Business News

Google workers have formed company’s first labor union

(BUSINESS NEWS) A number of Google employees have agreed to commit 1% of their salary to labor union dues to support employee activism and fight workplace discrimination.

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Google complex with human sized chessboard, where a labor union has been formed.

On Monday morning, Google workers announced that they have formed a union with the support of the Communications Workers of America (CWA), the largest communications and media labor union in the U.S.

The new union, Alphabet Workers Union (AWU) was organized in secret for about a year and formed to support employee activism, and fight discrimination and unfairness in the workplace.

“From fighting the ‘real names’ policy, to opposing Project Maven, to protesting the egregious, multi-million dollar payouts that have been given to executives who’ve committed sexual harassment, we’ve seen first-hand that Alphabet responds when we act collectively. Our new union provides a sustainable structure to ensure that our shared values as Alphabet employees are respected even after the headlines fade,” stated Program Manager Nicki Anselmo in a press release.

AWU is the first union in the company’s history, and it is open to all employees and contractors at any Alphabet company in the United States and Canada. The cost of membership is 1% of an employee’s total compensation, and the money collected will be used to fund the union organization.

In a response to the announcement, Google’s Director of People Operations, Kara Silverstein, said, “We’ve always worked hard to create a supportive and rewarding workplace for our workforce. Of course, our employees have protected labor rights that we support. But as we’ve always done, we’ll continue engaging directly with all our employees.”

Unlike other labor unions, the AWU is considered a “Minority Union”. This means it doesn’t need formal recognition from the National Labor Relations Board. However, it also means Alphabet can’t be forced to meet the union’s demands until a majority of employees support it.

So far, the number of members in the union represents a very small portion of Google’s workforce, but it’s growing every day. When the news of the union was first announced on Monday, roughly 230 employees made up the union. Less than 24 hours later, there were 400 employees in the union, and now that number jumped to over 500 employees.

Unions among Silicon Valley’s tech giants are rare, but labor activism is slowly picking up speed, especially with more workers speaking out and organizing.

“The Alphabet Workers Union will be the structure that ensures Google workers can actively push for real changes at the company, from the kinds of contracts Google accepts to employee classification to wage and compensation issues. All issues relevant to Google as a workplace will be the purview of the union and its members,” stated the AWU in a press release.

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Business News

Ticketmaster caught red-handed hacking, hit with major fines

(BUSINESS NEWS) Ticketmaster has agreed to pay $10 million to resolve criminal charges after hacking into a competitor’s network specifically to sabotage.

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Person open on hacking computer screen, typing on keyboard.

Live Nation’s Ticketmaster agreed to pay $10 million to resolve criminal charges after admitting to hacking into a competitor’s network and scheming to “choke off” the ticket seller company and “cut [victim company] off at the knees”.

Ticketmaster admitted hiring former employee, Stephen Mead, from startup rival CrowdSurge (which merged with Songkick) in 2013. In 2012, Mead signed a separation agreement to keep his previous company’s information confidential. When he joined Live Nation, Mead provided that confidential information to the former head of the Artist Services division, Zeeshan Zaidi, and other Ticketmaster employees. The hacking information shared with the company included usernames, passwords, data analytics, and other insider secrets.

“When employees walk out of one company and into another, it’s illegal for them to take proprietary information with them. Ticketmaster used stolen information to gain an advantage over its competition, and then promoted the employees who broke the law. This investigation is a perfect example of why these laws exist – to protect consumers from being cheated in what should be a fair market place,” said FBI Assistant Director-in-Charge Sweeney.

In January 2014, Mead gave a Ticketmaster executive multiple sets of login information to Toolboxes, the competitor’s password-protected app that provides real-time data about tickets sold through the company. Later, at an Artists Services Summit, Mead logged into a Toolbox and demonstrated the product to Live Nation and Ticketmaster employees. Information collected from the Toolboxes were used to “benchmark” Ticketmaster’s offerings against the competitor.

“Ticketmaster employees repeatedly – and illegally – accessed a competitor’s computers without authorization using stolen passwords to unlawfully collect business intelligence,” said Acting U.S. Attorney DuCharme in a statement. “Further, Ticketmaster’s employees brazenly held a division-wide ‘summit’ at which the stolen passwords were used to access the victim company’s computers, as if that were an appropriate business tactic.”

The hacking violations were first reported in 2017 when CrowdSurge sued Live Nation for antitrust violations. A spokesperson told The Verge, “Ticketmaster terminated both Zaidi and Mead in 2017, after their conduct came to light. Their actions violated our corporate policies and were inconsistent with our values. We are pleased that this matter is now resolved.”

To resolve the case, Ticketmaster will pay a $10 million criminal penalty, create a compliance and ethics program, and report to the United States Attorney’s Office annually during a three-year term. If the agreement is breached, Ticketmaster will be charged with: “One count of conspiracy to commit computer intrusions, one count of computer intrusion for commercial advantage, one count of computer intrusion in furtherance of fraud, one count of wire fraud conspiracy and one count of wire fraud.”

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