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ipad for business

Can Realtors survive without an iPad these days?

November 20, 2012

ipad for business

An ongoing debate over iPads

There’s a bit of a debate going on right now as to whether the iPad is truly necessary for the average Realtor. While an iPad many not be needed, per se, it could prove tremendously beneficial in helping the average agent carry out their day to day duties and run their business.

I speak with Realtors almost every day who swear by their iPad; they can go on for hours about how great of a tool it is. But looking past Apple’s marketing and all the hype and excitement (the glitz and glamour), how great is the iPad really?

Reports have circulated that in just three days, Apple sold three million units of the iPad mini, selling the product out. Undoubtedly, many of the people who stood in line to be among the first to own the new iPad were Realtors.

The argument for productivity

Many argue that the iPad is tremendously helpful in increasing professional productivity on the road. And because Realtors are often in their car and out of the office for most of the day, agents are a group of people who stand to benefit from the iPad the most.

If agents are using a real estate CRM for Mac and iPad, they can be extremely productive with an iPad. They can do everything from look up and record client notes prior to a meeting, send out a mass email, set automatic prompts, and more.

The iPad can also be a big asset in assisting with listing presentations, impressing clients with high definition property photos, showing details of current listings to buyers on the run, and signing and sending documents.

There are many functions that you can’t perform on your smartphone, so in the past, working on the road meant having to purchase a laptop. But with the advent of the iPad and now the iPad mini, there isn’t a need to carry a comparatively heavy laptop around or spend the money to buy one. The iPad is light, portable, and easy to use. Sounds like a pretty good option to me.

The argument against: digital overload

But as real estate writer Tom Flanagan points out, “…At what point do Realtors have enough gadgets? Do Realtors really need a laptop for home and the office, a 10-inch tablet for listing appointments, a 7-inch tablet for watching videos while relaxing on the couch, an e-reader for library books, a smartphone for apps, and a flip phone to actually make phone calls?”

The “digital overload” argument does make sense. If you already have a laptop you carry around with you, as well as a smartphone, and you’re happy with both of those, why purchase another gadget that looks nice but doesn’t provide extra value to you personally?

The takeaway

Weigh the pros and cons. Look past the fancy advertising campaigns. Understand what you can actually do with the iPad and then decide if the investment is worth the value that it’ll bring to your business.

Matthew Collis is part of the Sales and Marketing Team at IXACT Contact Solutions Inc., a leading North American real estate CRM firm. In addition to overseeing many of IXACT Contact’s key sales and marketing programs, Matthew works with REALTORS® to help them achieve their real estate goals through effective contact management and relationship marketing. IXACT Contact is a web-based real estate contact management and marketing system that helps REALTORS® better manage and grow their business. The system includes powerful email marketing capabilities and a professionally designed and written monthly e-Newsletter.


  1. Great discussion! Early adopter here, How quickly do you really need to send and sign a contract from an iPad when confronted with agents that send a 12 jpeg offer .
    David Pylyp
    An Etobicoke, ON real estate agent

  2. The best invention was the Supra adaptor for my iPhone. No more forgetting another device or charging problem.

  3. The amount of gadgets a Realtor is buying is no different than anyone else out there. They either buy the latest and greatest or use what will get the job done. You make a good point, but really….you’re describing EVERYONE.

  4. The industry is over thinking the tech discussion. I have a 13″ Macbook and an iPhone that I could pretty much save the world with if I wanted to. I really don’t need anything else at all. Clean, simple, smart, and shows well =)

  5. Or Bluetooth on my HTC so I don’t need an adapter!
    But what about Android pads? Don’t they count?

  6. Either it is a Real Estate business or any else, technology is taking the businesses to a new world. The competition is so tough and to keep our pace firm and to walk with our competitors we need to get in touch with all latest invention. And to know how these can be beneficial for our business.

  7. Yep. I think its great. If youre the type of Realtor who is more productive because of technology – then load up. If you’re not – don’t. I am, so I love watching the advancing of platforms and software because I enjoy spending time figuring out how to use them to make me better at my job.

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