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Why 2015 will be the “year of real estate” [video]

Real estate has suffered tremendously since the 2008 crash, but in recent years has been recovering – will 2015 be the year we go back to a pre-crash normal?

2015 housing trends

After years of industry struggle, housing has been making a comeback, but one economist is willing to call 2015 the “year of real estate,” outlining dozens of reasons that all signs point to a recovery. That economist is’s Jonathan Smoke who was brought on just seven months ago as’s first Chief Economist.

Smoke studied Economics at Rhodes College and went on to earn his MBA from the McCombs School of Business at The University of Texas (UT). Right out of the gates, he planted his roots in the real estate industry and has been pouring over endless data points since the late 90s. He spent time at Beazer Homes, then launched his own housing research company, and was recruited by industry heavyweight Hanley Wood, where he rose in the ranks for five years before being named one of the nation’s top economists in his position at

We recently did a video interview with Smoke about his forecast for 2015, but before the camera went on, we learned that he isn’t your average economic nerd who is awkward and dry, no, he did “Sheldon Cooper” faces when testing camera angles, and both being UT grads, we mocked teams that oppose our own. Unlike some economists we’ve spent time with, he can pull a ridiculous amount of numbers out of his brain and present them in a way that’s approachable to all, and he doesn’t take himself too seriously.

Breaking 2015 down: things are looking up

Smoke is humble about his high level of intelligence and deep industry insight, and in just one hour, he was able to unravel the industry complexities to help consumers and practitioners understand the moving parts that will make 2015 the “year of real estate.” Check out our time together below, and after the video, we’ll include the highlights:

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Highlights from Smoke’s talk

Smoke notes that there are several factors at play in 2015 being a better year for real estate:

  1. Lending is becoming less restrictive, and programs are launching that set the stage for more home buyers to qualify. The volume of home buyers has diminished because of tight lending, but Smoke says they’re about to make a healthy comeback.
  2. New home construction (one of the hardest hit sectors of the economy) is rebounding, and even though lot availability is limited and labor and material shortages are a challenge, he expects single family starts to grow 21 percent.
  3. Contrary to his and other analysts’ projections, mortgage rates remained at historic lows in 2014. Because of moving pieces at the federal level, they aren’t likely to stay down, and Smoke projects they’ll reach 5.0 percent by the end of 2015.
  4. Smoke forecasts that home prices will continue to rise, increasing 4.0-5.0 percent in 2015.
  5. Millennials will play a bigger impact in the housing market, as they’re finally benefiting from a recovering jobs market and moving out of their parents’ homes. Gen X will sit tight, and Boomers will continue to downsize as their lifestyles dictate.

Although 2015 year is poised to be the year of real estate, challenges remain.

Smoke notes that inventory levels will remain tight, and although it is loosening, lending won’t be a cakewalk. Further, mortgage rates will rise, so buyers entering the market will see increasing monthly payment amounts. Most other factors are projected to improve the market.

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Lani is the COO and News Director at The American Genius, has co-authored a book, co-founded BASHH, Austin Digital Jobs, Remote Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.


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