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[BREAKING] NAR’s 2016 Profile of Home Buyers and Sellers just released

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This summer, the National Association of Realtors (NAR) surveyed 5,465 home buyers and sellers for the 2016 National Association of Realtors® Profile of Home Buyers and Sellers. The study shows that in the past five years, affordability has tightened, and the time spent home shopping has fallen.

If you want to know how consumers are finding their buyer or listing agent, what they expect out of their agent, what marketing efforts are most common, and what is influencing people to buy, dig into our many breakdowns of this year’s report (start clicking below).

  1. 2016 home buyer demographics – who’s buying these days?
  2. Why are home buyers inspired to buy? What factors are at play in 2016?
  3. How home buyers are finding their agents, hunting for houses in 2016
  4. What home buyers are snapping up in 2016
  5. Top methods real estate agents use in 2016 to market homes
  6. The median equity of homes sold in 2016 is $43,000
  7. How home sellers find their agents, what services are most important in 2016?
  8. 2016 home seller demographics – who’s selling these days?
  9. How consumers are negotiating real estate commissions and fees in 2016
  10. NAR Graphic: Profile of 2016 home buyers and sellers
  11. NAR Graphic: Profile of home buyers and sellers [methodology]

The takeaway

Whether your business is focused on buyers or sellers, knowing the market is critical. While local trends are still the most relevant to any broker or agent’s career, knowing the national trends can help pinpoint adjustments that should be made locally, or affirm decisions already being made.

The practice of real estate is changing given these rapidly altered circumstances surrounding home buyers and sellers, and it is important to be informed!


Lani is the COO and News Director at The American Genius, has co-authored a book, co-founded BASHH, Austin Digital Jobs, Remote Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.


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