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Op/Ed

12 pointed questions for Zillow’s Errol Samuelson

Errol Samuelson abruptly left Move, Inc. this month for competitor Zillow, and several tough questions remain in the wake of his departure.

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Earlier this month, Zillow announced that Errol Samuelson, former president of realtor.com and Chief Strategy Officer at Move, Inc. became their new Chief Industry Development Officer to direct the company’s relations with the industry. Move quickly promoted Samuelson’s number two, Curt Beardsley to fill his shoes, and days later, it was announced that Beardsley too, had converted to Zillow-ism. Both figures left on the heels of Trulia announcing that they had recruited John Whitney, the VP of ListHub (a Move company) to shore up their listing accuracy.

Some called the poaching a blow, others cited Move’s opportunity to bring in some new blood. Brad Inman, founder of Inman News recently sat down with Samuelson to discuss his exit, and we gained insight into Zillow’s culture. While we have tremendous respect for Inman and the paths he has paved for the industry, the video interview left us wanting more. Much more.

Prior to the publication of the video interview, we reached out to Samuelson, offering to tell his side of the story, even inviting him to do a video interview with our CEO who he has met with and spoken with in the past. He politely declined, citing that “right now I’m heads down with the team here in Seattle, putting together our plans for the next 6 months.”

Although our invitation stands, it may be because he knows that our policy is to not offer questions in advance, to never softball an interview, and to focus on the facts, that the interview was declined. For this reason, we were left wanting more. Much more.

12 questions remain for Errol Samuelson

Because we consider ourselves watchdogs for the Realtor membership and feel it fair that he answer to questions that impact not only Realtor-owned Realtor.com, but the National Association of Realtors (NAR) and their members. In that spirit, we have no choice but to ask these questions here.

  1. Why did you erase all memory from the iPhone, iPad, and laptop issued to you for business purposes by Move?
  2. Why didn’t you give the standard two week’s notice?
  3. Why did you resign by contacting the human resources department on a day that everyone knew your CEO would be in investor meetings and completely unavailable for the duration of the work day? Why didn’t you attend your scheduled 2013 review the next day with Steve Berkowitz and resign in person?
  4. When Berkowitz contacted you upon learning of your resignation, he asked only one thing – that you give him 24 hours before the announcement of your leaving goes public (we assume so he could finish his meeting and have his team mobilized to respond). You declined and the announcement went out just minutes later. Why wasn’t this request honored?
  5. How many Move employees did you contact after you had already left for Zillow? What was the context of those conversations?
  6. Why didn’t Curt Beardsley, your number two, leave at the same time as you?
  7. How do you feel about your actions (wiping hard drives, going to a competitor without notice) potentially impacting how Move will likely analyze Beardsley’s exit? Doesn’t this put Beardsley in an awkward position?
  8. Berkowitz noted that you were always one of the most outspoken critics of Realtor.com competitors, and to see that change overnight is like a Republican becoming Democrat with no explanation. How do you respond?
  9. In your interview with Inman, you allude to constraints at Move. Can you expound on those constraints?
  10. Were the constraints because of the company, or because in the past three years, a $90 million marketing budget was taken out of your hands, and you were stripped of involvement in day to day operations, leaving you as somewhat of a figurehead with tied hands? Is that the real reason you resigned?
  11. Zillow launched as the anti-Realtor.com, so why do you think they are recruiting talent from within the ranks of the company they once swore against and are creating products that are so similar to Move products? By joining Zillow, aren’t you just setting them up for the same failure you couldn’t control in your tenure at Move?
  12. In your new role in industry relations, wouldn’t you expect to walk into a broker’s office and receive this same line of questioning, given that the Realtor model is built on cooperation and trust?

Samuelson is a very pleasant person and not abrasive, so he is indeed a popular figure in the sector, but industry relations matters and it’s built on trust.

We look forward to getting answers to these questions, not because musical chairs aren’t common in corporate life, but because of the complexity of the Move, Inc. structure and how intertwined it is with NAR and their members; trade secrets are relevant.

This story originally appeared on AGBeat.com on March 25, 2014.

Lani is the Chief Operating Officer at The Real Daily and sister news outlet, The American Genius, and has been named in the Inman 100 Most Influential Real Estate Leaders several times, co-authored a book, co-founded BASHH and Austin Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.

Op/Ed

10 Productivity tips to get the most out of yourself and your team

(EDITORIAL) Keeping up productivity can be a hard goal to shoot for, so sometimes It helps to see what others are doing. Here’s our list of 10 ways to stay productive

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productivity in a team

Funny thing about inverse relationships, they are so counterintuitive. Like working hard. That is an example of doing what you think will be beneficial, but usually just makes the job what you expected, hard. When it comes to productivity, harder isn’t smarter, as the saying goes.

And, if you are sick of the word “hack” we hear you. But, finding ease in work will allow you to be more productive and with better results.

We offer you this list of stories to meet your productivity needs. Here’s to finding work-life balance, seeking ease in the moment and rocking out a productive day!

1. If you’re trying to be more productive, don’t focus so much on time management. Instead, consider energy management to get more out of less effort.

2. Meetings suck, wait I mean they are a time suck. Yeah, that’s it. Everyone knows some meetings are unnecessary and could easily be handled through an email. Yet, many supervisors are hesitant. But, there’s an app for that now. Here’s to meeting less and actually getting work done.

3. Kondo your desk, for God’s sake. If you say you are more productive with a messy desk, yet you have a sandwich from last week and those TPS reports you were supposed to turn in weeks ago somewhere under a pile of crap, you need to clean up your act. Nobody wants to get a report covered in coffee, chocolate and mustard.

4. Are you agile? I mean, really. Is your team as productive as it could be? Whether you are a PM or a real estate agent, if you need a tool that helps your team stay agile and nimble, this will help you and your crew kick ass and take names.

5. Cut the team some slack. Too many messages and you forget what you were originally doing. Slack thought about that and has a way to make the app work for your team so you can be more effective and keep the workflow moving.

6. Working remotely has some serious benefits, notwithstanding working in your PJ’s. Convincing your boss you will actually work and not binge on Netflix may be the challenge. And, for many folks, working from home is a much more productive option. Yet, anyone who has worked remotely also knows it can be easy to get caught up in work and miss human interactions, leading to burnout. Here’s how to make the remote transition work for you.

7. Sometimes more is less. That is the truth when it comes to work where quality beats quantity all day long. Our 9-5 workdays may be good for some, but not for all. And, putting in 80-hour weeks may seem righteous dude, but what do you really accomplish? Kick productivity in the butt and consider are you using your hours wisely.

8. Want to be a baller in the workplace? Then get focused. According to the experts, those at the top of their game aren’t necessarily working harder or smarter, they are just hyper-focused. Here are some good habits to have if you want to get ahead.

9. If it seems everyone has a podcast, you are correct! Some of those podcasts are useful, especially if you are trying to get ahead and find ways to use your productivity to the fullest. Here’s a list of podcasts that will fill your free time with useful information.

10. Creative folks love to start new projects. They can be like kids in the candy store any time they have a new idea they must explore. The problem is that whether you are an artist, writer, graphic/web/software designer or developer, you may start a lot of projects and finish few. Here’s how to finish what you start!

By now, you know what information to keep and you are ready to get your rear in gear. We wish you all the success with your future projects. We know you will be diligent and hyper-productive!

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Op/Ed

Love can be one of the biggest drivers of business success

(EDITORIAL) We’ve been told to follow our dreams, and that it’s possible to monetize them, but sometimes love may be the only thing you need for success.

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When it comes to finding your career path (whether you are a business owner, FTE or budding entrepreneur), recent and current generations have been beat over the head with the advice to follow their passion. The idea of this is great – it makes sense that you want your work to be aligned with what you are interested in.

The challenge is we typically are passionate about our hobbies and while sometimes those perfectly line up with a career (cake decorating leads to owning a bakery, horseback riding leads to teaching lessons to kids with disabilities, reading leads to being a Librarian), there are times that is ok to separate your interests and hobbies with work. The real questions is to identify where you are at in life and how does this line up with your professional pursuits.

You may be in a place where you need to absorb all you can from formal education. You may need to work in a job on a product that you find no interest in but at least see how that company thrives and excels. You may need to launch that new product that you feel is needed in the world to learn that not enough consumers felt the same and it didn’t take flight.

Money makes the world go around…but love? Love makes it all worth it. Once we accept we are all on a human journey and can assess where we are at that exact moment, figure out how our work and personal lives collide, I think that is when we find our purpose and area able to also accept that don’t always know how to turn our passion in to a sustainable paycheck. And the love bit…if you can love your family/friends and yourself…your work can lend to providing a life for you and them that feels like a full-circle.

I do think it matters though that whomever you are working for has true love for the product/service and I do think you need to find true love for whatever your role is and/or what you are promoting if you are a business owner. If not, I think there’s a shelf life to what you’re doing and it will show itself eventually. And that’s actually ok – each step is a step towards a life full of love and business.

Resource that can be helpful: Designing Your Life Workbook: A Framework for Building a Life You Can Thrive In

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Op/Ed

Enough, is Enough: how much minimalism do you need to succeed?

(EDITORIAL) Nobody starts a business praying for failure and debt. But, if we don’t identify what is enough for us, we can have a hard time pulling ourselves out.

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Enough peace

You’re scrolling on Facebook when you notice your friend’s feed, and the most recent post says, “You are enough.” You may recoil and think to yourself, “blech” what does that even mean? Touchy feely crap. I am “enough.” Ha! I’ll show you enough.

While exploring the concept of being enough may make some folks queasy. Asking the question: How does “enough” translate from our lives to our business? is it relevant and can help us get to our raison d’etre, our sweet spot, our perfect pitch, our business manifesto. And, what is “enough” for us in planning our life and business goals.

Recently, I was watching a British show on Netflix. The gist is an “expert” goes around to businesses to help them update their brands and improve business. In one episode, the host walks into a man’s clothing shop and asks the owner about his wares. He explains in one section he has clothing for the “fat bastards” (I am not making this up – he literally says that), in another section he has styles for the “trendy” kids, in another section, clothes for the businessman.

The owner thinks he’s doing great, but his sales suck, his customer service sucks and he doesn’t understand why.

From the outside looking in, it seems pretty obvious, the guy is trying to serve everyone and in doing so, he’s doing a crap job of serving anyone. Plus, he was rude and literally didn’t understand that calling customers fat bastards wasn’t good customer service.

From a business point of view, this guy had no concept of what it meant to be “enough” because he was trying to serve too many potential customers and it was a very disjointed effort.

His problem is not unusual. Think about it. Haven’t you gone into a locally owned business to find it selling too many items that make no sense? Kind of a like a gift shop gone wild. You look around and see things you like, but you get confused and leave without making a purchase. Instead, you walk a few doors down to the store that specializes in jeans or shirts or cool shoes and you drop some virtual Benjamins.

In his blog, Paul Jarvis expounds on the idea of being enough. He says, “In order to be more aware of what makes sense for our lives and businesses, we need to be aware of what enough means.”

And, that my friends, depends on who you are. Enough to me may not be enough for you. But, Jarvis explains is that, it can’t be minimalism for Instagram’s sake. Meaning, we aren’t truly living in an enough “state” if we are trying to be what we think others want to see.

Let’s not get caught up in the “yeah, but it’s Paul Jarvis.” Cuz, he also states this isn’t about judging others, because if you ain’t got much, it can seem pretty patronizing for someone to tell you to live with less. And, that isn’t what we’re talking about here.

If we go back to the business concept, consider Apple. The company started off building computers. It veered into phones and watches, but still tied to the idea of smaller versions of its computers. It stayed pretty true to itself. The concept was built around one product. The stores make that product shine. And, we as consumer feel we aren’t enough until we have the newest gadget and gizmo they sell. Brilliant.

For you having the latest gaming system or all the streaming channels may be the thing. For me, I get by with basic cable and Netflix. My enough isn’t yours.

So, if we are being truly cognizant of what we want in our business and lives, we need to understand what enough is for us. Not what is enough based on someone’s feed on Instagram, showing them with the Lambo (rented) and fancy clothes (rented) and fancy location (maxed credit card). We need to consider where we, from a truly authentic space, can live in enough.

Per Jarvis:
“Enough is the antithesis of unchecked growth because growth encourages mindless consumption and enough requires constant questioning and awareness. Enough is when we reach the upper bound of what’s required. Enough revenue means our business is profitable and can support however many employees/freelancers we have, even if it’s just one person. Enough income means we can live our lives with a bit of financial ease, and put something away for later. Enough means our families are fed, have roofs over their heads and their futures are considered. Enough stuff means we have what we need to live our lives without excess.”

One way to think about enough is to sit back and consider what would be your perfect day. If you were doing what you wanted – no holding back – what would your day look like. Imagine it. Are you really shopping and dropping $1k on a pair of shoes? Maybe. Or, are you hanging out with someone you love, doing work the way you want, having some food, walking your dog, doing yoga, CrossFit, etc., enjoying dinner and heading to bed?

If you think about business in the same way, what would your business look like? Would it be like 7-Eleven with Slurpee’s, Slim Jim’s, lottery tickets and birthday cards? Or, would it look more refined? Because, Target and Walmart have a lock on mega shopping experiences. 7-Eleven has a lock on, it’s 4 a.m., I’m wasted and need crap food.

Consider, how does your idea of equilibrium impact the outcome of your business, your work, your idea of success?

Most of us would love to be wealthy and that is our guidepost when it comes to the idea of business success. But, when evaluating it from the perspective of “enough” our viewpoint might change if one considers debt load to profit or unsold, stolen or damaged goods to profit. If you have more debt than cash, are you enough?

“Where things can go awry is when we never consider what enough is as a marker,” Jarvis says. “When this happens, we don’t solve for enough or optimize for it, we just keep going and going with more and more.”

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