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Agent’s Facebook comment ignites a firestorm, could mar the Realtor brand

When a Realtor comments that 49,000 more cops should die after two were slain in NYC, it goes viral – along with the Realtor brand.



Realtor Evan Carroll has lit a firestorm online with a personal comment on his personal Facebook page that has been used to invoke the Realtor brand. The Police Beat Facebook Page posted the image above, wherein Carroll states, “2 down. 49,000 to go. Not ‘an execution’ just a minor insurrection and a bit of humble revenge. #BreathingBetter #StandWithThePeople,” and the above photo of a protester is said to be Carroll. As of publication, the image has over 200 shares.

The problem for Realtors is this caption…

No one has a problem with a real estate professional being among the protesters, and he certainly wouldn’t be alone, but the problem for the Realtor brand is that Police Beat shares the screenshot of his comment and captions it, “Your kind of realtor?”

It didn’t say “how dare this man say this” or “what a hateful statement,” no, it actually invokes the Realtor brand, which has the potential to associate this kind of sentiment with nearly one million Realtors nationwide.

Consumers are revolting against Carroll

Hundreds of people have taken to social media to rebuke his statements, flooding his broker’s page with negative commentary, and sharing the image with comments like “all my law enforcement friends feel free to ignore calls to his house,” and “would you hire this Realtor?” His broker’s site has comments like, “Garbage business with an owner who supports the murder of Law Enforcement Officers. Avoid this business completely.”

Consumers are calling for Carroll to be “fired,” and although it is a common misunderstanding that Realtors work like hourly employees and can be given a pink slip, Carroll’s broker has the right to retract his sponsorship and drop his license, and he would have to find another broker.

About the broker

According to the Texas Real Estate Commission, Carroll is the only salesperson in this two person brokerage, and we’ve reached out for comment from Carroll and his broker Bryan Joseph Fagan, who appears to be a lawyer as well. The brokerage site is either down or permanently broken.

The Houston Association of Realtors, where Carroll is a member, tells us, “Statements made by individuals on their personal social media accounts do not represent the views of the association or real estate professionals as a whole.”

Regarding whether or not agents, brokers, or consumers have lodged any complaints with them, HAR tells us that they have “been made aware of the posting, yes.”

Contact info should never have been shared

Developer Sam Delane makes a keen observation on the viral image: “While what he’s said is not okay, at all, posting his address, his phone number… that’ll get you banned from Facebook. He’s got the first amendment right to be a jackass on facebook, and they allow it. They do not, however, allow you [the original poster the right to post] his personal contact information beyond just a link to his profile.”

Carroll talks like an IT pro, not a Realtor

Carroll’s website offers a quick glimpse into his standard tone, wherein this very active internet user with profiles on Reddit, IRC, YouTube, Twitter, Facebook, LinkedIn, Github, and more. He explains on his site that other people with the name “Evan Carroll” are “infidel impostors” and says, “I will conclude this rant about the infidels by declaring war with them. Let my forces of good prevail.” Perhaps it is said in jest, but Carroll appears to use a tone quite common in the IT world from where he hails (and appears to remain active), but far less common in the public-facing real estate profession.

The takeaway

We all know that what we say online has ramifications, but we also know that we enjoy free speech. That said, Carroll’s thinly veiled death threats may paint the real estate profession, particularly Realtors, in a negative light, based on this very specific chain of events.


Lani is the Chief Operating Officer at The Real Daily and sister news outlet, The American Genius, and has been named in the Inman 100 Most Influential Real Estate Leaders several times, co-authored a book, co-founded BASHH and Austin Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.


How to recognize and use free time at work like the gift it is

(PRODUCTIVITY) Free time during your workday can lead to furthering your mind and productivity. Learn how to use it wisely.



Woman writing in journal representing working on a winning business culture.

Clocked in but clocked out

We’ve all had those slow days at work where we’re looking for ways to kill the time until the clock strikes five.

While it can be tempting to use this time to text or mess around on the Internet, there are much better ways to use that free time that will make your future so much easier.

Cleanliness is next to godliness

First off, tidy up your workspace. Papers and items have a way of accumulating and may be distracting you even if you don’t realize it. By organizing your stuff and throwing away what you don’t need, you’re able to breathe and focus within your workspace.

It also does wonders for your work brain to clear up your email inbox.

Once that’s all done, plan out the rest of your work week. Make a list of the major goals you’d like to accomplish and then a sub-list of how you’ll knock those goals out. Update your calendar and make sure everything is on track.

Social media, networking, and research

It’s also beneficial to use this downtime to further yourself and your organization. Three ways you can do this is through: social media, networking, and research.

If you have access, take some time to look through your company’s social media and see what can be done to enhance it. Either throw up some posts yourself or pitch ideas to the social media manager.

Networking can be done in this small amount of time by sending out “catch up” emails to old colleagues, “welcome emails” to new clients or introduction emails to LinkedIn contacts.

Send them a “how’s it going?,” tell them what’s new with you, and see what they have going on. You never know where networking can lead so it’s always good to stay in touch.

With research, see what the latest trends are in your field and study up on them. This may give you new ways to look at projects and tasks at hand. And, it’s always beneficial to have continued learning.

Get Smart(er)

While on the subject of continued learning, take this time to mess around with something you may not feel completely knowledgeable of. Maybe dig around RPR data, perhaps practice using different computer programs it is never a bad a idea to nourish your brain.

Having free time during the workday is something of a gift. If you can help it, try not to waste it.

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Bill Gates’ big regret of a simple command haunts him, what haunts you?

(EDITORIAL) If BIll Gates is still living with a big regret, it’s time to ponder your own, your own humanity, and consider moving past it in a healthy way.



bill gates

It has come to light that Microsoft founder Bill Gates regrets some of the original design decisions of the PC. Namely, the CTRL+ALT+DEL command that allows you to log in to the computer, due to its lack of simplicity when trying to access a key part of a computer’s operating system.

I know Mr. Gates probably has other regrets when looking at the span of his more than thirty years involvement with being associated with one of the most profitable companies in the world. I am assuming that you also have some regrets you have also in regard to your own business and/or career.

We all do.

According to psychologists, regret occurs when an something perceived as an error is made that has some personal accountability tied to it. If you’ve ever been a part of a business team, supervising employees, or been the boss, you’ve had a wealth of personal accountability. And, since you’re human, you’ve definitely made some mistakes.

One of my former bosses told me after a long day, in which I made some mistakes: You did the best you could have with the information you had. More than likely, if you’re agonizing about that mistaken car reservation or wrong decimal point, you made a normal human error. Even if it isn’t a small day to day thing, but perhaps a big issue with some big consequences, you can move on from that. It will be okay.

A great way to move on from a failure or mistake in business is to use the situation as a lesson for the future. Chances are, if you’re a team leader who messed up a relationship with an agent, you will have more agents in the future to avoid that error with.

Learning from your mistakes, and using your errors as fuel to increase your motivation for the next project, is a great way to deal with regrets healthily. If you don’t process your regrets, you can deal with a wealth of mental and physical health problems like chronic stress, depression, and damage to the systems that regulate your hormones.

You will have mistakes, but those mistakes have gotten you to this point in your life. It’s impossible to guess how your life would change if you were able to go back and fix that one thing that feels like a turning point in your business life. Living in spite of regrets is one of the hardest challenges in life to face, but just like Gates, you will accept the past and move on.

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Working Woman’s Wife: on-demand assistants for busy female brokers and agents

Austin startup, Working Woman’s Wife, offers on-demand help for ambitious female executives juggling work and home life.



working woman's wife

Over the past half century, women have made enormous strides into the workplace, including previously male-dominated professions. More than ever, women are serving as executives for major organizations, starting their own businesses, and finding success in the world of real estate.

Unfortunately, women’s success in the working world has not been counterbalanced by a reduction in their responsibilities at home. Statistics released by the U.S. Department of Labor last year reveal that women are still doing the vast majority of housework, including childcare, cooking, cleaning, laundry, and shopping for household amenities.

On an average day, half of all women are completing chores and errands, while only 19 percent of men are contributing to running the household.

Even when men do pitch in, they tend to spend less hours on housework, while women often cut into their work time or overbook and overstress themselves to manage both their careers and their households.

Helping ambitious women every day

An Austin-based startup wants to help ambitious women who “have long been without the advantages wives have provided to men.” The Working Woman’s Wife is an all-around personal assistance and concierge service fulfilling many of the housewifely functions that have long given men a leg-up in the business world.

According to the Working Woman’s Wife, women complete an average of 18 hours per week of unpleasant and unpaid work, which means they have less time to advance their careers or spend quality time with their families.

When you hire a “wife,” she will complete many of these tasks for you, including office task such as emails and data entry, organization of your personal spaces or office, pet care, party planning and cleanup, cooking, laundry, running errands, personal shopping, and chauffeuring. They can even hang out at your place until the repairman shows up, so you don’t have to waste half a day of work taking care of a household problem.

How pricing for a “wife” works

Wives are available by purchasing packages of hours in increments of 30, 60, 80, or 100 hours per month, starting at $900 per month. Currently the Working Woman’s Wife serves the Austin, Texas area, but they are hoping to open chapters in Seattle, San Francisco, Dallas, Boulder, and the Silicon Valley.

Busy women brokers, real estate agents, and executives could obviously benefit from having someone take care of all of the “little things” that so often burden women who could be making more money, advancing their careers, and relaxing, if they had the time.

However, I can’t help but wonder who will be helping your “wife” run her own household while she is busily tending to yours. It’s great to see women wanting to help out other women, but maybe it would be better if men would step up to the plate. In lieu of $900 per month, perhaps you can convince your hubbie to pick up some of the slack instead.


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