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Startup lets you buy shares of ultra expensive cars, are houses next?

(REAL ESTATE) This cool startup lets you buy shares of rare classic cars, Ferraris, super cars, and the like – it’s not mainstream yet, but housing’s next. Here’s why.

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Startup lets you buy shares of ultra expensive cars, are houses next?

While the vast majority of cars significantly depreciate in value the moment they are driven off of the showroom floor, for those rare models that become enduring classics there’s typically two barriers to ownership: scarcity and price.

The market for collector cars thus has been limited to those few who were wealthy enough to afford the purchase, limiting ownership of vintage models such as Lotus, Ferrari, and Lamborghini to the select. And the value doesn’t decrease for these vehicles after the point of purchase; over the past decade, the value of classic cars has increased by over 400 percent, according to the Knight Frank Luxury Investment Index.

Rally Rd., a New York based company founded in 2016, offers those of us who would want to own such vehicles the opportunity to do so – or at least a portion of them.

The company selects cars to purchase based on market data that indicates that the vehicle is a good investment designed to yield returns, and then provides users with comprehensive information about the particular vehicle itself, including detailed overviews of the mechanical and visual aspects of the car. In the near future, there are plans to offer 24-hour access to a live stream video for users who have invested, allowing for a real-time connection to investments.

The process is straightforward for the investor.

Rally Rd. purchases the vehicles and maintains the titles. A subsidiary company is then created for each, with the company hosting SEC-registered offerings. Potential investors can then purchase one or more of the 2,000 to 5,000 equity shares in the cars during the investment window. Shares in the cars begin at $50 and increase steadily, depending solely on the car’s valuation, with the company not charging commissions or management fees.

“Each investment on Rally Rd. is essentially a mini public company,” says Christopher Bruno, the start-up’s co-founder and CEO, speaking to CNBC. “Our investors are able to create a custom, diversified portfolio of equity interest in blue-chip collector cars, share by share.”

Once a car is fully funded on the site, trading for that specific vehicle is closed. The company opens the window for trading on vehicles monthly, allowing users to buy and sell stakes in cars that they had previously missed, or those which they no longer want to own. For the investor, such a window allows them to realize increases in the value of their investment.

For example, a 1955 Porsche 356 Speedster’s window for trading closed in December 2018, with shares appreciating 15% from its initial valuation of $425,000 when initially offered, moving from $212.50 to $245.00. Rally Rd.’s inventory is always available for sale, with proceeds from the sale paid to shareholders, as well as additional dividends possible if the car realizes any special revenues, such as being rented for use in a project like a movie or television show. The decision to sell a vehicle from their inventory is made based on information from the vehicle’s investors, collected through their proprietary app, and the company’s advisory board.

With over 20 cars available, investors have a range from which to choose, and the company plans to have 100 in their inventory at the end of 2019. Buoyed by two rounds of funding this year, which netted it $10 million, Rally Rd. is planning to expand their investing opportunity from a website and an app to a vehicle showroom, much like other car dealerships, allowing users of the platform to attend initial offerings of new stock in person, if they so choose.

With the first such showroom set to open in SoHo in New York City, other possible locations for future showrooms include California, Florida, and Texas. To expand their portfolio for the investor, Rally Rd. expects to announce expansions into other arenas in 2019 as well, including investments in art and sports memorabilia, which, as markets, have a more established footprint in fractional ownership opportunities.

Rally Rd. sees these plans for expansion – of both products available for investment and method of doing so—as necessary to engage their diverse investor base. The company has seen a large majority of its users, which they number at over 50,000, come from the ranks of millennials. “They’re investing earlier. They want to see diversification. They’re comfortable investing online,” said Bruno, speaking to CNBC. “They seem to really fit our model very well. They get it immediately.”

We’re seeing the investment world open up to buying shares of alternative assets, even housing.

For now it’s not a mainstream method, but the housing market will be impacted by the creativity blossoming in America. Whether Rally Rd branches out into housing or multifamily is unknown, but others are already testing the waters, so stay tuned.

Roger is a Staff Writer at The Real Daily and holds two Master's degrees, one in Education Leadership and another in Leadership Studies. In his spare time away from researching leadership retention and communication styles, he loves to watch baseball, especially the Red Sox!

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Real Estate Brokerage

Brokerages rarely write an internal communication strategy, here’s why they should

(BUSINESS) Almost no real estate brokerages have an internal communication strategy, but they absolutely should.

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It’s still early enough in the year that you can start fresh, personally and professionally. Help your organization by taking into account what’s happened in recent history and where you want to go. From there, you will determine what steps are necessary to achieve your goals.

Writing an internal communication (IC) strategy can be the first step in mapping your goals and is virtually unused in the real estate industry. According to All Things IC, an “internal communication strategy is like a map, an outline of your organization’s journey. It’s the big picture of what you want to achieve.” This can be done by a brokerage, or an independent agent alike.

Great! So, where do you start? First, know what an IC strategy needs to address. This includes the where, how, what, and why.

Write down the current state of the company, then state where you’re heading, or where you’d like to be. Create a list of objectives to support this.

Then break into your “how.” Explain how you are going to get to where you want to be, as well as how long it will take and why.

You’ll then venture over to a “what” by outlining what is involved along the way to your goal. Then, throw in a little “why” by explaining why this approach is the best for the job.

Go back to “how” and tell how you’ll know when you’ve reached your destination. This part will require tangibles, measurements to support a change in reaching your goal.

Finally, give one more “what” and address what will happen if you don’t change the way you’re currently operating. If things are working for your organization, that’s great! But, there is always room for improvement.

For an internal communication strategy, it is important to include the following: a title, an issue/purpose, structure, executive summary, audience segmentation/stakeholder mapping, a timeline, channels, measurement, communication objective, approval process and responsibilities, key messages, and an appendix.

Now, what was missing from the initial inclusions was a “who.” So, who should be the one to write this document?

Well, it needs to be someone with a strong understanding and implementation for internal communications. This can be done internally by someone on staff who is an expert; or, it can be outsourced to an expert. Regardless of who writes it, make sure it is clear and concise for the audience at hand.

What is most important to remember is that writing an internal communication strategy is just half the battle. Your work is not done once this document is agreed upon by the leadership team. And finally, you must be willing to enforce what’s written on these pages and be ready to make the changes you’ve outlined.

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Real Estate Brokerage

COVID-19: Huge list of resources to quickly help you and your clients

(NEWS) NAR has compiled a comprehensive list of resources for Realtors, homeowners, and insights on how the stimulus bill will impact the industry.

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As the COVID-19 crisis continues to rattle the globe, many of us have far more questions than answers. Realtors are trying to figure out how to be socially responsible, stay healthy, and maintain their business.

The National Association of Realtors (NAR) has collected several resources to help you and your clients stay informed of industry happenings during these difficult times.

Click the following headlines for the full lists.

Resources for property owners

This guide collects resources curated by trusted sources like the American Land Title Association, bank regulators, and the Consumer Financial Protection Bureau to provide property owners with guidance during the COVID-19 crisis. Some of the resources provided include:

  • A real-time list of county record office closures
  • Disaster recovery and business continuity plans
  • Information from major banking institutions regarding their policies and customer outreach
  • Information from mortgage insurers
  • Federal Housing Administration (FHA) foreclosure and eviction moratorium

Guidance on tech-driven alternatives to open houses

As more states head into lockdown or shelter-in-place situations, open houses are a no-go now and for the foreseeable future. While many are concerned about what this means for their business, there are options available as long as you are willing to get creative and embrace technology. In order to help facilitate this shift, the NAR has created a set of guidelines to help members navigate this situation in a way that is safe for them and their clients.

How stimulus recovery will affect the industry

A $2 trillion economic relief bill just passed the U.S. Senate and is expected to pass through the U.S. House and Presidential office without issue. The NAR has been hard at work to make sure that self-employed and independent contractors will see relief from this stimulus package.

What are Realtors doing to help their communities?

Realtors are a vital part of their communities; they know the neighborhoods and small business owners whom they see every day. During the COVID-19 crisis many realtors across the country are doing their part to help the most vulnerable people in their communities.

This is a constantly evolving situation as every state is being faced with tough decisions that affect the health of the citizens and economy. We encourage realtors to stay safe and continue checking resources as the situation progresses in their area.

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Real Estate Brokerage

Project Hatch: Advice directly from successful people

(BUSINESS) Project Hatch shares stories of major founders around the world in an effort to help others grow professionally and “found” their dreams.

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Even if we’re at the tip top of the professional food chain, there is always something that we can learn from those who came before us. Additionally, there is always something that can be learned from peers (or mentors if you’re continuing the career-ladder climb).

This is the intent of Project Hatch, which is designed to tell the stories of founders in order to inspire others who are looking to go down that path. “The best way to learn how to build a company is from those who have done it before,” according to Project Hatch’s official website. “Project Hatch features case studies and analysis from the view-point of founding teams.”

Examples of case studies include some current heavy hitters, such as Tyler Handley – founder of Inkbox, Alex Zaccaria – founder of Linktree, and David Ciccarelli – founder of Voices.com. Their stories include where they are and how they got there.

“So for us, the primary drivers of growth have typically been performance marketing and the associated word of mouth and the organic and return off that. So Facebook, Instagram, Pinterest, Snap and we’re experimenting with TicTok right now,” – Tyler Handley

“We created a solution to a problem that we thought was unique to us; but it turns out millions of other people had the same problem. One of the key moments of validation for us, was early on, when the platform was uploaded to Product Hunt,” – Alex Zaccaria

“Exactly two years ago, we raised $18 million USD from Morgan Stanley Expansion Capital out of San Francisco. As growth stage equity investors, they were attracted to a large and growing market for voice and audio products,” – David Ciccarelli

The case studies include four key areas that are broken down for major industries. These include: ecommerce, media, agency, and SaaS. With ecommerce, you can learn how to create scalable stores; with media, you can find out how media giants receive hundreds of millions of views on different social platforms; with agency, you can learn how to be more innovative in order to standout in today’s competitive market; and, SaaS offers the most passive form of online income when done correctly, so they feature those who have done it (and are making $600k per month!)

Project Hatch boasts over 15,000 monthly users, over 33,000 monthly page views, and 111 monthly interviews. The site also includes run downs of celebrities’ net worths (so, be sure to look through that if you want to feel bad about yourself).

This is a solid platform that offers something interesting for everyone at any point in their career. However, I would be remiss if I didn’t mention that, since there is so much professional advice out there, don’t go overboard looking into so much of it that you forget to do your own work.

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