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Survicate: Actionable website surveys that actually work

(TECHNOLOGY) If your company is looking for customer feedback, a great resource to consider is Survicate– a service that automates surveys to appear when customers access your company website.

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Collecting customer feedback can be a frustrating and difficult task. Engaging your customers enough for them to stop and answer survey questions is always a challenge, and often the unhappy customers are the only people fired up enough to participate. Nevertheless feedback is invaluable to the growth of businesses and their products. Knowledge is power, after all.

If your company is looking for customer feedback, one resource to consider is Survicate– a service that automates surveys to appear when customers access your company website. Survey questions appear like mini pop-up chat boxes on the bottom right corner of your website.

Once the first question is answered, the next one immediately follows until the survey is completed. Customers can choose to answer them at any point, or they can click an exit button to remove the survey from their page.

People are generally used to seeing Internet chat boxes and pop-ups, so your survey will be unobtrusive and unlikely to annoy customers.

Survicate allows users to customize the survey to match their website, and offers numerous templates for companies that aren’t sure what questions to ask.

For any spontaneous customer comments, you can also add a Feedback Tab on the side of your website, where people can report issues with your website and make suggestions.

Survicate automatically produces an advanced analyze of survey results, so you can review feedback immediately and adjust accordingly.

If you are not receiving enough feedback, or if it is wrong kind of feedback, there are a number of ways to further customize your survey.

You can decide which webpages the survey will appear on, when exactly it appears, and target specific groups of people based on their website behavior, number of visits, language, device type, and more.

For small organizations seeking simple customer feedback, Survicate offers a free product. The prices go up when you begin seeking more services, but why not start out with a free account? Why not ask those burning questions about your competition, your product, and your customers?

Customer feedback will always be an important tool for company growth, and Survicate is a great resource for any brand.

Hannah is currently a writer and student in Colorado Springs, pursuing her master's degree in Creative Writing at the University of Denver. Before becoming a Staff Writer for the American Genius, Hannah wrote website content and grant applications for a law office in central Minnesota.

Real Estate Marketing

Turning your blog posts into tweets: Marketing or distracting?

(MARKETING) Wordpress has unveiled a new feature to turn your blog posts into tweets. But just because you can’t doesn’t always mean you should.

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Blog post being written on laptop in front of colorful TV

If you’ve got both a WordPress blog and a Twitter account, it’s now easier than ever to share content between the two platforms. Just recently, WordPress introduced a new feature that allows you to turn entire blog posts in tweetstorms, with “just two extra clicks.” The question is, should you?

The tool will automatically break up your post into Twitter-sized chunks, and will do it’s best to start a new tweet at the end of, rather than mid-sentence. However, it will also let you see a preview of the tweetstorm before you publish so that you can make sure you agree with how the content has been broken up. Videos and images in the post will also be added to the Twitter thread. You can add an introduction, if necessary, and a link to the original post will be included at the end of the thread.

You’ll need to connect your Twitter account to your WordPress, if it isn’t already. The feature can also support multiple Twitter accounts so you can post in multiple places at once. However, the feature only works on new posts – you can’t go back and turn an old post into a Twitter thread.

The reverse process – turning tweets into blog posts – has already been available on WordPress for quite some time. When you embed a tweet into WordPress there is an “unroll” option that imports the full tweetstorm into your post.

While some bloggers have responded positively to this option, Twitter users seem less than thrilled that their feeds may now be flooded with lengthy tweetstorms.

One user, @theregos, sarcastically tweeted, “Can’t wait for food bloggers and their 87-tweet threads on a recipe.” Another, @elliottrains, said, “Your scientists were so preoccupied with whether or not they could, they didn’t stop to think if they should.” Many people love Twitter precisely because its word count limit forces creators to be concise and feel that Twitter is no place for longform content.

Meanwhile, marketing experts question whether there’s much use in diverting traffic away from your site and onto Twitter, where you can’t as easily assess metrics or monetize your following. If you have an enthusiastic Twitter audience, it might be worth it, but otherwise you’re just giving more traffic to Twitter instead of to your own site. As one AG editor put it, site owners will be “cutting off their traffic nose to spite their marketing face.”

What do you think? Is this new feature more helpful or harmful?

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Real Estate Marketing

This new “no-fuss” customer support tool focuses on privacy

(MARKETING) Letterbase’s website widget lets customers send a quick email to businesses without worrying about who’s looking at or selling their info.

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Letterbase is a contact form widget to help customer support

Giving your website users a timely, low-friction way to talk to your business is essential, yes? Live chat can be cool for customer support, but do you really need it? If it feels like overkill, check out Letterbase’s email-based tool.

The website widget for facilitating customer feedback was designed to be “simple, fast, and privacy-friendly.”

Through a branding-friendly, customizable box that can appear on each page, customers can quickly send an email initiating a conversation. They don’t have to wait around for a chat reply before clicking off the site; they get a response in their inbox. Businesses don’t have to use a separate tool to respond and log conversations; the person monitoring email does that. Hence, the “simple.”

The “fast” comes with what they promise is lightweight script installed with a quick copy and paste.

It’s that “privacy-friendly” part that maker Richard Chu says prompted the idea for the product. After combing through messaging apps’ privacy policies, Chu says, he found the “spying” and data sharing to be intrusive.

You might not be aware of how much data collecting some website messaging and chat apps do – and that they sell that data to third parties. Capturing users’ IP addresses, monitoring their browser history, setting cookies, collecting personal information such as drivers license numbers, even tracking users’ location, can all come with a site’s chat or messaging platform – unbeknownst to users.

Having a chat or messenger widget prominently on a website shows that a company cares about customer support and service, but there are things to consider with Letterbase and similar apps.

Some good points:

  • Privacy friendly: Letterbase’s privacy guarantee should allow website owners to assure users that their data is not being collected or sold – a potentially huge trust-builder with customers.
  • Data ownership: Website owners own the data and Letterbase doesn’t store any user conversations.
  • Easy to use: Letterbase should be an affordable customer support tool for small businesses and groups who don’t have dedicated IT people or a high knowledge of tech.
  • Simplicity over analytics: There are no frustrating chat bots that don’t really understand customer questions, and no paying for complicated analytics bells and whistles like sentiment analysis, which requires a team of people just to understand.
  • Trust: Sending an email directly feels better than contact forms, which are often perceived as a communication “black hole.” Users need to trust that they will get a quick reply.

Things to keep in mind:

  • Data collection: If users are being tracked, website owners can assume at least some of their own data is being tracked, too. Read any tool’s privacy policy and contract carefully.
  • Privacy policies: Do you need to alert users that you have an app that is collecting, sharing and/or selling their data? It’s not clear, but being transparent about privacy assures users that their data is safe is a huge potential trust builder. If a company is selling their data, it could quickly become obvious when a user starts to see targeted ads based on your conversation – a potentially huge trust-buster.
  • Security: If conversations might contain any sensitive information, like phone or credit card numbers, make sure your email client offers end-to-end encryption. This also can protect your company network from malware.
  • Response time: You need a crack email monitoring person who will be conscientious about timely responses and categorizing, analyzing and storing conversations. Consider auto-generated responses if that person can’t monitor all the time.

Currently, Letterbase has a 14-day free trial, then an early adopter price of $9 per month.

According to their public roadmap, they plan to eventually integrate with Slack.

It’s clear Letterbase could work for small businesses or groups that care about privacy and want a simple, no frills way for customers to ask questions or request support. Privacy is a the top of mind now, so lack of tracking could be a real benefit.

Sure, understanding and targeting customers through tracking what they do online is pretty much the foundation of digital marketing. For many businesses, though, simple email conversations could be all they need. Plus, it shows they care about privacy by not adding another layer of data surveillance in messaging, which could be the nudge that pushes a prospect to the next step in the customer journey.

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Real Estate Marketing

Old SEO myth busted: Google dev confirms there is no max length on title tag

(REAL ESTATE MARKETING) The title tag has been a hard and fast rule for a long time according to many SEO experts, but this Google dev recently busted this hard-n-fast rule.

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Picture of a screen with HTML code written on it, showing the title tag and a sign up button.

The SEO industry and SEO websites have long recommended your title tag length be approximately 50 to 70 characters long. But during a Google Off the Record podcast, Google’s Gary Illyes says there’s no limit on a title tag length and those numbers are “externally made-up metrics.”

The 50 to 70 character limit is something the SEO community created as a standard because it’s the length of text that a search engine results pages (SERPs) on Google will display. Also, the character limits are based on how the titles appear on desktop and mobile devices. By keeping the title within that range, it prevents the full title tag from being cut off.

But, Illyes says a title’s tag length doesn’t have anything to do with indexing purposes. And when asked if there is value in having longer title tags than what can be displayed, Illyes’ response was “Yes”.

“The reason why I try to steer people away from thinking about concrete numbers is it’s not even about how we display titles, but rather, how we construct our serving index and how we tokenize the page itself,” said Illyes. As with anything, he says there is a limit, but it isn’t a small number.

Illyes’ advice to people is to “try to keep [the title tag] precise to the page.”

“I would not think too much about how long it is and whether it’s long enough or way too long,” he said. “If it fills up your screen, then probably it’s too long, but if it just one sentence that fits on one line or two lines, you’re not going to get a manual action for it.”

While, according to Illyes, Google has no title tag length, Google does have some guidelines to help you create good titles. According to the company’s tag developer support page, titles should be descriptive and give users a “quick insight into the content of a result and why it’s relevant to their query.”

If you’re worried about creating the “right” title for your page, you can visit Google’s tag developer support page for more information. And, remember, there is no need to worry about the title tag length.

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