Connect with us

Hi, what are you looking for?

The American Genius Real EstateThe American Genius Real Estate

Real Estate Marketing

Research proves which generation gives social media the most screen time

(MARKETING) A surprise twist in which generation spends the most time on social media could have you rethinking outreach ideas.

Man giving out phone number using his phone representing addiction.

Debunking the stereotype

If it feels like your parents are on social media a lot more than you are, you could be right.

bar
It turns out Generation X, not Millennials, are the most obsessed age group, spending 39 more minutes a week on Facebook, Twitter, Instagram and other platforms than their younger counterparts.

Hit ’em with the research

According to data collected by Neilsen, Generation X, a cohort of people loosely defined as being currently between the ages of 35 and 49, spent about 7 hours a week on social media, followed closely by Millennials at 6 hours and 20 minutes.

Americans over the age of 50 spent about 3 hours less per week.

This of course goes against everything we’ve been told about who uses social media the most and bunks the stereotype that young people are glued to their phones and devices. Even Sean Casey, the president of Nielsen’s social division, said the finding was surprising because “the going thought is that social is vastly owned by the younger generation.”

What does this really show us?

The results are of course limited because social media usage does not necessarily correlate directly to device usage. I am 23, and a good chunk of the time I spend on my phone is to text, not use a social media site or app.

The study looked at Facebook, Twitter, Instagram, Google+, Snapchat and LinkedIn, which only make up a portion of anyone’s time spent online.

There is also the fact that my generation may be more social media savvy, and writing a Tweet and reading through my feed could simply take less time than older Americans. Or, maybe it is relevant that platforms prefered by younger users, like Snapchat, may simply be less time consuming than platforms with older users, like Facebook.

A forgotten people group

The study also doesn’t touch on anyone under 18, who may be part of the most social media obsessed generation ever.

In 2015,CNN reported that teens spend about 9 hours consuming media on an average day, which would amount to an eye-popping 63 hours per week.

In their report, that number was much higher than all older generations, so it’s likely teenagers are spending more time on social media, too.

Take it with a grain of salt

Categorizing Millennials as one cohesive group also has flaws, specifically when discussing social media usage. I first joined Facebook when I was a 14-year-old freshman in high school. A 33-year-old millennial may have joined at 24, after graduating college. It’s hard to argue that our experiences with the website are comparable and our usage tendencies will be the same.

[clickToTweet tweet=”Millennials use social media less than Generation X.” quote=”While this report was certainly surprising upon first read, it loses some spark when you realize the missing nuance from that selling-point headline that millennials use social media less than Generation X.”]

It’s a fun finding to have, but barely feels revolutionary and whether you’re a millennial, Gen Xer, Baby Boomer or a teen, you may want to think twice before sharing.

#TheSocialGeneration

Written By

Brian is a Staff Writer at The Real Daily who lives in Brooklyn, New York. He is a graduate of Washington University in St. Louis, and majored in American Culture Studies and Writing. Originally from California, ?Brian ?has a podcast, "Revolves Around Me," and ?enjoys public transportation,? bicycles,?? the beach?.

Advertisement

The Daily Intel
in your inbox

Subscribe and get news and EXCLUSIVE content to your email inbox.

Advertisement

KEEP READING!

Real Estate Technology

The Haptic Life Tracker app documents your (good and bad) habits. But how much do you want to know?

Op/Ed

The Millennial generation is famous for being riddled with anxiety, but new data points to real reasons regarding our money.

Op/Ed

A sh*tstorm has been brewing regarding why men are supposedly referred to as "creators" while women are called "influencers," and it gets complicated before...

Real Estate Marketing

TikTok has been dominating the social media sector since the pandemic, and studies show it officially beat out YouTube for total time spent.

The American Genius' real estate section is honest, up to the minute real estate industry news crafted for industry practitioners - we cut through the pay-to-play news fluff to bring you what's happening behind closed doors, what's meaningful to your practice, and what to expect in the future. We're your competitive advantage. The American Genius, LLC Copyright © 2005-2022