Connect with us

Hi, what are you looking for?

The Real DailyThe Real Daily

Real Estate Marketing

1 in 3 Facebook users visit branded pages (plus more promising stats)

(MARKETING NEWS) Though the ads and product placement may feel like eye sores every time that you scroll through the newsfeed, stats are showing positive numbers for brands who are putting themselves out there.

facebook marketing emails

Over one billion

By the end of last year, Facebook reported it had reached over one billion users. In fact, the number was about 1.79 billion, which means there are more people on Facebook than living in China, the most populated country on Earth. It is no surprise then that businesses continue to use the social platform in order to reach a wider demographic.

bar
Though the endless ads and product placement may feel like eye sores every time that you scroll through the newsfeed, new data reports that around one-third of Facebook users interact with brands on the site.

Looking at the numbers

In their recent “Chart of the Day,” Global Web Index reported various ways in which Facebook users engage with brand pages. They questioned if people had done one of the following in the last month: visited a company/brand/product’s Facebook page, shared a photo or post from a company, researched a product they wanted to purchase, started following a new brand or product and posted a comment about a product or brand.

The results are big news for businesses choosing to advertise on Facebook.

At least 24% of these users have shared branded posts. Also, one-fifth of these users have commented on a brand’s post. Overall, one-third of these users reported visiting a brand or company’s page directly.

What it means for you

[clickToTweet tweet=”This data is huge for companies attempting to expand their business via social media platforms.” quote=”This data is huge for companies attempting to expand their business through social media platforms.”]

Advertisement. Scroll to continue reading.

By utilizing these sites, they increase their presence. They have the chance to connect with both potential and returning customers in a casual manner. Almost all users who have a Facebook account visit the site at least once a month. This is massive exposure for a company. Whether it is a new brand trying to get their name out there, or a company attempting to stay relevant, social media platforms are essential aspects of a successful marketing campaign.

#Facebook

Written By

Natalie is a Staff Writer at The Real Daily and co-founded an Austin creative magazine called Almost Real Things. When she is not writing, she spends her time making art, teaching painting classes and confusing people. In addition to pursuing a writing career, Natalie plans on getting her MFA to become a Professor of Fine Art.

Advertisement

The Daily Intel
in your inbox

Subscribe and get news and EXCLUSIVE content to your email inbox.

Advertisement

KEEP READING!

Real Estate Marketing

(MARKETING) We all know that social media is a must for branding. Enhance your reach by implementing social media organization and optimization.

Real Estate Technology

These improved Facebook moderation tools are intended to put more control back into the hands of creators and out of the comment section.

Real Estate Marketing

(MARKETING) Facebook Stories are a fantastic marketing tool, but open up a huge Pandora's box - and it's better to nix them.

Real Estate Technology

(SOCIAL MEDIA) Save your marketing team time with this secret list of Facebook ad rejection reasons.

Advertisement

The Real Daily is honest, up to the minute real estate industry news crafted for industry practitioners - we cut through the pay-to-play news fluff to bring you what's happening behind closed doors, what's meaningful to your practice, and what to expect in the future. We're your competitive advantage. The American Genius, LLC Copyright © 2005-2023