Connect with us

Hi, what are you looking for?

The American Genius Real EstateThe American Genius Real Estate

Real Estate Marketing

Before you give up on Twitter, consider these stats

Twitter may be receiving a lot of negativity recently, however it still remains a heavy hitter among the other popular social media networks.

Twitter has left many users upset and uncomfortable with some of their recent changes including talks about increased character count, the new heart that took the place of the star, and a randomized timeline. Analysts and professionals everywhere have even predicted troubling times ahead for the once extremely popular social media network.

bar
That said, evidence suggests that Twitter has less to worry about than we think.

Three reasons to stick with Twitter

Here are three major reasons despite our distaste, and predictions that Twitter still has the opportunity to be successfully optimized and leveraged for your business.

  • Twitter is still in the top 5 most actively used networks: Twitter may be experiencing what some of us consider growth problems, but that hasn’t prevented the platform from competing with other top social media networks. In fact, according to a study by globalwebindex Twitter is still ahead In usage by 3%, of the booming photo sharing network, Instagram. It may have fallen behind other competitors like Facebook, Youtube, and Google, but it is still an effective platform to reach users.
  • Half of Twitters User Access the platform on a Daily Basis: Facebook is the leader in usage frequency however Twitter also maintains an admirable engagement rate. Globalwebindex reports that around half of its users log in at least once a day, while 3 in 4 use the platform weekly. This isn’t bad compared to other fast growing networks like Pintrest who’s active users say they are logging on less than once a week.
  • Twitter has twice as many visitors as active users: Because Twitter is a publilc paltofrm, it’s easy for non-members to visit the website and access content without logging in. Therefore it is just as much important to understand the amount of visitors Twitter reaches, as it is users that log in. Thanks to Globalwebindex, we see that globally 42% of adult internet users have visited Twitter for something in one month. In the US alone 36% of adults have visited the platform one way or another. This mean’s Twitter’s audience successfully reaches a market of people who are visitors and members, opposed to exclusively reaching just members.

So before you go throwing your entire Twitter strategy to the wayside, realize that the platform is still an extremely effective and far reaching marketing tool. I wouldn’t say depend solely on Twitter for your success. but I also wouldn’t say that about any of the other platforms either. Just be sure not to be blinded by the changes and current growth issues; Twitter is still a popular social media network, with a large active following that checks in daily.

#Twitter

The American Genius' real estate section is honest, up to the minute real estate industry news crafted for industry practitioners - we cut through the pay-to-play news fluff to bring you what's happening behind closed doors, what's meaningful to your practice, and what to expect in the future. Consider us your competitive advantage.

Advertisement

The Daily Intel
in your inbox

Subscribe and get news and EXCLUSIVE content to your email inbox.

Advertisement

KEEP READING!

Real Estate Brokerage

When a leaked email to Twitter employees emerged, it spilled Elon Musk's lean 6 rules for productivity - and we have to agree with...

Real Estate Technology

The Haptic Life Tracker app documents your (good and bad) habits. But how much do you want to know?

Op/Ed

A sh*tstorm has been brewing regarding why men are supposedly referred to as "creators" while women are called "influencers," and it gets complicated before...

Real Estate Marketing

TikTok has been dominating the social media sector since the pandemic, and studies show it officially beat out YouTube for total time spent.

The American Genius' real estate section is honest, up to the minute real estate industry news crafted for industry practitioners - we cut through the pay-to-play news fluff to bring you what's happening behind closed doors, what's meaningful to your practice, and what to expect in the future. We're your competitive advantage. The American Genius, LLC Copyright © 2005-2022