As you begin executing your business goals set at the beginning of this year, it isn’t too late to considering embracing an emerging trend to help accelerate your innovations – Open Design. This refers to the practice of being transparent about the process of building products and services (without giving way too much of the final product).
It’s similar to the practice of MOOCs (Massive Open Online Courses) in higher education—sharing information and problems about your expertise, for free, with an interested community.
In many ways, Open Design aims to break down siloed industries and workers. By sharing information about how and why your business
does what it does, Open Design actually reduces the amount of work your employees may have to re-do. The open access of the design system allows them to work beyond the traditional confines of their roles.
As creative and often specialized fields like design become increasingly open, the amount of “tedious” work that used to require attention is lessening.
Some of these mechanical tasks are becoming automated as a result of collaborative efforts in Open Design across industries and other times it is the result of interdepartmental collaboration within individual corporations.
This evolution makes sense: if your web team gets feedback from your sales team that a certain process isn’t intuitive and that difficulty creates a bottleneck—they’d act on that feedback and eliminate the blockage.
Abstract reports that companies that focus on the streamlining of their design systems have revenues 32 percent higher than those that adhere to conventional methods.
Taking advantage of Open Design systems would allow your entire team to focus efforts on higher level problems rather than recreating the wheel with mechanical (and often easily programmable tasks) each time they need to begin a project, even a simple project like a new sales contract. These cumulative, increasingly efficient efforts, can help your business scale.
AprilJo Murphy is a Staff Writer at The American Genius and holds a PhD in English and Creative Writing from the University of North Texas. She is a writer, editor, and sometimes teacher based in Austin, TX who enjoys getting outdoors with her handsome dog, Roan.