TikTok remains a hot platform for content creators to share their videos. As with all social media, TikTok has become a place for brands to show off what they’re made of.
As part of the initiative to put small businesses on a pedestal, TikTok recently released a marketing guide geared towards SMBs. The 61-page playbook, titled “The Official Guide to Marketing on TikTok,” boasts as “tools, strategies and inspiration to help your small business thrive.”
The presentation gives examples of ways TikTok can be used to amplify a business and gives a look at businesses that are successfully advertising through TikTok. With sections on both advertising and creative tools, this can take an SMB through the process of reaching a whole new audience.
Of course, the playbook includes data and stats to highlight the platform. This includes the fact that TikToks generate billions of views every day, and 46% of TikTokers say they use it to discover new things. TikTokers get ideas for new things to buy with every swipe, and 57% of respondents have been led to make a purchase through the app.
It encourages businesses to post content with the hashtags #SmallBusinessLove and #ShopSmallBusiness. The TikTok community is 15% more likely to buy from a small, independent business compared to other social media channels.
A rundown of how your business can get ahead on TikTok includes information such as: 42% of users say they’re on TikTok to discover new things; 67% believe that the platform gives them ideas about new brands and products; 57% have been inspired to make a purchase by something they saw on TikTok; 83% say TikTok played a role in their purchase decisions.
The playbook also gives advice on how to: Create the perfect profile, engage your audience, keep posting regularly, tell a story, be authentic, be a trend-follower, and tailor your content (with room for experimentation).
It’s worth noting that TikToks can be shared across channels and appear on Facebook, Pinterest, Twitter, and Instagram. This extends the reach even further.
Do you use TikTok for your small business? Tell us about it!