Connect with us

Real Estate Technology

You may not care about Bing, but your business should

(TECHNOLOGY NEWS) Bing is stepping up their game and bring bots to their search engine. Bing’s bots are about to make looking up business information with Bing a million times easier.

Published

on

bing

Bing is starting to integrate chatbots into their search results

Restaurants can now take advantage of bot technology through Bing Places. Using the data from Bing Places, search users can ask questions that the chatbot can answer. These would align with some of the essential information you see online, like hours of operation, dietary accommodation, pet accommodations and child accommodations.

bar
It can also answer questions about available amenities, such as high chairs, wi-fi and outdoor seating.

Bing Places

If the chatbot can’t answer these questions, they can bring that to the attention of the business owner, who can then add that information into Bing Places.

The information is pretty easy to integrate for business owners.

They answers some structured questions, agree to the terms of use, and then select which channels in which to deploy the bot.

Upping their bottage

It’s very clear that this is the first step of a larger vision for Bing’s bot usage. Currently, restaurant owners can utilize this functionality on Bing Search, Skype and SMS. Bing plans to roll it out to Facebook messenger and Cortana in the very near future.

That’s in addition to the obvious expansion of the feature to other small businesses.

Since Bing is a part of Microsoft, it is also integrated into the Xbox and Cortana (the voice assistance on on Microsoft computers). Cortana surpassed 100 million monthly users last year, part of a larger trend that lead comscore to predict that by 2020, 50 percent of all searches will be voice searches.
Microsoft noted in an quarterly earnings report that “Xbox Live monthly active users reached a record 55 million – up 15 percent from the same quarter last year.” These may not be the largest platforms in the world, but their growth can’t be ignored.

Ahead of the curve

In addition to positioning itself well on the growth curve, Bing is pivoting its search product to better cater to the growing needs of voice search. Because voice search caters to natural human language, the queries tend to be more specific and in-depth than your average search query send through a keyboard.

Mobile voice-related searches are 3x more likely to be local-based than text. By rolling this product out through local search, Bing is positioning itself to take care of a phenomenon that will fundamentally change search in the years to come. Bing may have been easy to write off in the past, but it is proving to be a serious strategic contender in the future world of search.

#Bing

Born in Boston and raised in California, Connor arrived in Texas for college and was (lovingly) ensnared by southern hospitality and copious helpings of queso. As an SEO professional, he lives and breathes online marketing and its impact on businesses. His loves include disc-related sports, a pint of a top-notch craft beer, historical non-fiction novels, and Austin's live music scene.

Continue Reading
Advertisement

Real Estate Technology

Should digital assistants have empathy? Big investors say yes

(REAL ESTATE TECHNOLOGY) Bonding with your digital assistant might be more likely than you expect with ElliQ. The rising numbers of AI assistants have created unique interactions.

Published

on

ElliQ assistant

It sounds crazy to think that you could form an actual bond with something like Siri or Alexa, but actually, humans are pretty dang good at forming emotional connections to machines. For instance, a Canadian company threw an entire retirement party for five mail delivery bots. People will use Roombas as a substitute for companionship, not unlike a cat or dog. Humans just seem to enjoy connection – even if it’s with a lifeless robot.

Intuition Robotics is taking this desire for emotional connection a step further by working to create digital assistants that can more easily bond with their human companions. At the moment, their biggest product is ElliQ, a robotic digital assistant designed to bond with eldery users. In fact, according to Intuition Robotics, their average demographic falls between ages 78 – 97.

And ElliQ seems to be doing its job. The company reports that customers interact with ElliQ regularly throughout the day, even holding conversations with the machine, and are more likely to listen to ElliQ’s suggestions, which often include proactive behavior like getting outdoors or eating more vegetables.

By working to create a more empathetic and emotional digital AI, Intuition Robotics has started to discover a whole world of new possibilities. And they’re just getting started, having recently raised another $36 million to continue research.

One of their plans? Combining these empathetic digital assistants with the automotive industry.

Imagine an assistant that could suggest you pull over when it senses you’re getting drowsy, or provide something to talk to during longer drives. Plus, unlike ElliQ, which stays put while you move around, you and the assistant will be together in a car, making it easier for the AI to learn your preferences and habits.

Of course, this is just the tip of the iceberg for Intuition Robotics, which has recently majorly expanded its workforce. A digital assistant that can provide a better emotional connection to humans has a world of possible applications, from nursing homes to elementary schools.

Don’t get me wrong, there are plenty of reasons to be worried about a more empathetic AI – the marketing capabilities alone are something I’m side-eyeing. That said, humans have been befriending vacuum cleaners and we’ve turned out alright, so for now, let’s focus on the positive possibilities that could come with tech from companies like Intuition Robotics.

Continue Reading

Real Estate Technology

Private browsing will be pushed into the mainstream this fall – ready?

(TECHNOLOGY) Private browsing is making strides, and your entire company should be pushing for all teams to use the new features.

Published

on

private browsing

Browser privacy is at the forefront of many consumers’ concerns in a digitally advanced world, so it’s no surprise that companies like Apple and Firefox are expanding their browsing features to encompass more aggressive privacy options. According to Digiday, that push will happen early this fall.

A private browsing company called Neeva will also feature in this fall endeavor, encouraging a shift to their product (an ad-free, subscription-based browser) alongside Apple and Firefox. Neeva would theoretically charge a “minimum” of four dollars per month, allowing users to experience a much more private web browsing experience for far less than the abstract cost of more traditional options.

Neeva’s fundraising fervor can be, in part, attributed to the success of Brave, a similarly privacy-focused browser that makes use of Tor to protect unwitting users from unfriendly data inquiries.

Apple’s foray into more extreme privacy options comes in the form of “Apple Private Relay,” which is a feature that can prevent websites from viewing the identity of a visitor.

Firefox’s approach is a bit more platform-centered, with its initiatives including more active showcasing of its built-in VPN and safety features.

Digiday acknowledges that privacy-forward browsing has been available for years, but it tends to reside “mostly on the fringes of society,” with browsers like Tor succumbing to slow load times and stereotypes regarding things like criminal activity and a disproportionately high conspiracy theorist population.

But data privacy is extremely important, now more than ever – and dispelling those stereotypes in favor of education is crucial if the public is going to shift away from browsers and browsing habits that, respectively, look pretty and feel convenient while continuing to endanger and victimize consumers.

For a company like Apple to be moving toward an increase in privacy feels like a paradigm shift – if for no other reason than when Apple makes moves, everyone else tends to sit up and pay attention. Firefox’s push may be a little less surprising given the features built into the browser, but the timing isn’t a coincidence.

Private browsing, at least to those who know it best, has mainstream value, and it’s on its way.

Continue Reading

Real Estate Technology

Secret list of reasons why your Facebook ad was rejected

(SOCIAL MEDIA) Save your marketing team time with this secret list of Facebook ad rejection reasons.

Published

on

facebook ad rejection

You read the rules, spent time optimizing target audience, double checked all the visual elements, and your Facebook ad is finally ready to go to market. You’re expecting the latest email from Facebook to be about billing details, and instead receive the dreaded (albeit common) rejection letter.

You’re left wondering how your your content have possibly violated the Community Standards. Turns out text like “Meet other seniors” or “Depression getting you down?” violates a “personal attributes” rule.

Directly addressing the user with terms like “you” or implications about identity like age, race, and gender aren’t permitted. So you remove that, only to find your ad rejected from the ad auction once again. There are hundreds of reasons the site can reject your ad.

You can quite literally spend hours pouring over Facebook’s Advertising policies, but we have a shortcut – Jane Manchun Wong put has together the most extensive list we’ve ever seen (click to enlarge).

facebook ad rejection reasons

Understandably, illegal content is rejected. You won’t find ads for drugs or counterfeiting services. Likewise, anything even kind of sexual or potentially offensive (like someone flipping the middle finger) violates the standards. No ads for mail order brides or anything the Bureau of Alcohol, Tobacco, Firearms and Explosives would regulate either.

Okay, so obviously you can’t advertise illegal things on the mainstream internet. Especially not when Facebook is asking users to respond to surveys about if the company is good for the world.

However, there’s some grey area once you move past obviously unacceptable content. QR codes, a popular ad novelty, are a reason for rejection. Likewise, if your ad features a picture of Mark Zuckerberg, it’ll get slapped down.

Feel like mentioning the spy cameras? Nope. Have an ad about lasers? Nah. Animals? DON’T EVEN THINK ABOUT IT. Oddly enough, Instagram references aren’t allowed either even though Facebook owns the company.

Although Facebook is trying to uphold their values about safety, voice, and equity, enforcement of these principles is often flawed.

Bra and underwear retailers struggle to get their ads approved even if the content is not sexual in nature. An ad by Harper Wilde, an online bra startup, featuring a plain bra on a colored background was rejected on the grounds that the link leads to a site featuring adult content.

Since Facebook rejects anything focused on a single body part or that is too zoomed in, exposed bodies on an underwear site certainly violate the terms. While Facebook is attempting to hold up a moral code of not offending users, implementation isn’t consistent.

Although Facebook technically has a link to appeal disapproved ads, users report the link is either broken, or returns an auto-generated response with no way to follow up with a person.

We can certainly appreciate that Facebook now bans the obnoxious “before-after” gifs of someone’s belly fat disappearing to the backdrop of a tape measure, and rejects blatantly offensive material.

facebook ad acceptable

Attempting to provide higher quality content that doesn’t shame or offend users is a noble goal.

But when everyday products can’t be advertised, and robots are enforcing grey area, it’s time for a better appeals process. At least now you know what not to include in your next Facebook ad, even if it is legit.

Continue Reading
Advertisement

Our Partners

Get The Daily Intel
in your inbox

Subscribe and get news and EXCLUSIVE content to your email inbox!

Still Trending

Get The American Genius
in your inbox

subscribe and get news and exclusive content to your email inbox