Blogging is still a popular way for businesses to reach new and existing customers, with widely used blogging platform WordPress reporting over 409 million people view more than 20 billion pages on their platform each month. It can be intimidating to start and manage a blog on an unfamiliar platform, but Doc2Press simplifies the process by enabling articles composed in Google Docs to be instantly publish to WordPress. This allows users to collaborate and use Google Doc features, with which they may already be comfortable, to compose their blog posts.
Users have access to built-in headings to correspond exactly to H1, H2, H3 header tags in WordPress. Bold, italics, bullets, images, and even tables as well. The last 10 edited Google Doc files will be visible in Doc2Press automatically and users can choose to export as a post or a page directly. The next step is to click through WordPress to make any final adjustments and then click publish.
There are two pricing plans: Starter and Unlimited. The first offers unlimited exports for 1 user and 1 website for $9 per month. The second allows for 5 users and 10 websites with unlimited exports for $29 monthly.
While Doc2Press makes blogging easier, for businesses still wondering if it is worth it, 5 Reasons your Business Needs a Blog in 2021 lays out the direct and indirect benefits to creating and sharing content through this format.
The first advantage listed is that it increases local SEO. This will help local customers to find local businesses. Next, it establishes the expertise of the business. That expertise can be leveraged to demonstrate what makes an organization unique. The third listed reason is that it can create new sales funnels. Fourth, it is a place to put content that can be used on all other platforms. It is part of a comprehensive online marketing strategy. And finally, it is part of an overall SEO boost.
While Doc2Press simplifies composing blog posts, there are several steps to be considered when starting a business blog. There are plenty of guides a quick Google search away, and How to Start a Successful Blog for your Business in 2020 is one of them. The author of this site started by sharing four compelling statistics to potential business bloggers:
- 20% of internet users’ online time is spent on content.
- 68% of people spend time reading about brands that interest them.
- 57% read content marketing titles at least once a month.
- 80% of people appreciate learning about a company through custom content.
If you’ve been intimidated by blogging before, Doc2Press may be the simplifying tool you need to get started.
Yasmin Diallo Turk is a long-time Austinite, non-profit professional in the field of sexual and domestic violence, and graduate of both Huston-Tillotson University and the LBJ School of Public Affairs at the University of Texas. When not writing for AG she should be writing her dissertation but is probably just watching Netflix with her husband and 3 kids or running volunteer projects for HOPE for Senegal.
