Connect with us

Hi, what are you looking for?

The Real DailyThe Real Daily

Real Estate Technology

Let Mailshake shake up your cold emailing

(TECHNOLOGY) Amplify your cold emailing game with use of this new feature.


As the responsibilities stack up…

As someone who is now seeing how good she used to have it back when she thought she was busy, I’m becoming much more strategic with the way I spend my time. Efficiency has become increasingly more important, but it’s hard to strike a good balance between that and my need for attention to detail.

For example, when writing out thank you cards, it’s easy to just want to write the same thing in each card and switch up the name. However, due to the etiquette standards that make thank you cards a thing, you are supposed to put a little personalization in each card.

Cold emailing isn’t so hot

The same could be said for cold emailing. While the goal is to send out as much as you can to all the fish in the sea, it helps to put that extra detail in the email to further your chance at a response.

But, we all know how time consuming this all can be.

Which is why I was intrigued when Mailshake was brought to my attention.

Mailshake things up

Though not as exciting as a milkshake, it’s still a pretty damn cool tool. The concept is that it is a simple solution for cold emails.

Advertisement. Scroll to continue reading.

The idea is that Mailshake provides users with templates for their cold emailing regarding pitches, guest posts, content promotions, lead generations, link-building, etc.

The site allows you to enter your mailing list and then it personalizes each email for the appropriate recipient.


When building your email campaign, you can upload CSVs to the email and save your future self time by utilizing follow up tools.

You can choose to generate a follow up email if you have not received a response to the initial email within insert-number-here-of days.

As for that attention to detail, it allows you to personalize messages and responses as needed. Other tools like monitoring when your email is opened, when a link is clicked on, and when you receive a reply are also available.

Mailshake is used through Google, so it can be synced with your Gmail account. It is also designed to be used as a device for team use.


Advertisement. Scroll to continue reading.

Staff Writer, Taylor Leddin is a publicist and freelance writer for a number of national outlets. She was featured on Thrive Global as a successful woman in journalism, and is the editor-in-chief of The Tidbit. Taylor resides in Chicago and has a Bachelor in Communication Studies from Illinois State University.


The Daily Intel
in your inbox

Subscribe and get news and EXCLUSIVE content to your email inbox.



Real Estate Marketing

Struggling with inspiration to write those intro emails? These free cold email templates can make growing your business a whole lot cooler.


The Real Daily is honest, up to the minute real estate industry news crafted for industry practitioners - we cut through the pay-to-play news fluff to bring you what's happening behind closed doors, what's meaningful to your practice, and what to expect in the future. We're your competitive advantage. The American Genius, LLC Copyright © 2005-2023