Connect with us

Old School Marketing

Realtor takes to the streets at SXSW to get leads the old fashioned way

At SXSW, a clever Realtor took to the streets with a picket signs, inviting visitors to move to Austin by using his services.

Published

on

sxsw realtor yoni levin

There’s nothing new about Realtors advertising. There’s nothing new about companies promoting their services on the periphery of conferences. There’s nothing new about signs being used to brand services, and there’s nothing new about the sandwich board concept of someone walking around to advertise their company.

But combine all of these elements, and you have a Realtor advertising his services during the South by Southwest conference in Austin, Texas, which is well known as a driver for people relocating to the city (“oh I love it here, the vibe is so cool, let’s leave Portlandia and caravan to the ATX!”). Not that we’re bitter. But to the point – Yoni Levin at J.B. Goodwin took to the streets to advertise his services to a famously eager-to-move audience.

The image above was captured by Josh Rubin, a CNN Producer based in Austin and tweeted with the words, “Dude’s either gonna get rich or get shot. #sxsw”

While it is unlikely that anyone would get shot in Austin, drunk people may take it upon themselves to harass. But Rubin’s statement remains hilarious and true-ish.

While we have reached out to Levin several times for comment, his phone has gone directly to voicemail, which we suspect is either from a barrage of hate calls or a landslide of new business. Either way, stationing himself on the famous 6th street with a simple banner is pretty clever.

When we hear from Levin, we’ll let you know what inspired him to make this move, how long he’s been downtown with his sign, whether or not he’s been shot, how many leads he has garnered, and if he will be back to do the same thing next year. Stay tuned.

Sidenote: this guy is awesome. He is a SPECIAL AGENT. Here’s his business card as proof (you can’t PAY for that kind of facial and head hair):

levin

This story was originally published on AGBeat on March 11, 2014.

Get The American Genius
in your inbox

subscribe and get news and exclusive content to your email inbox

Lani is the Chief Operating Officer at The Real Daily and sister news outlet, The American Genius, and has been named in the Inman 100 Most Influential Real Estate Leaders several times, co-authored a book, co-founded BASHH and Austin Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.

Old School Marketing

This simple questioning technique will help you convert more sales

Will you read this article? According to the latest research, if you got as far as reading that question, the answer is more likely to be, “yes.”

Published

on

networking

Will you read this article? According to the latest research, if you got as far as reading that question, the answer is more likely to be, “yes.”

The study was published in the Journal of Consumer Psychology. Researchers at the University of California, Irvine, found that asking someone a question about a behavior made much more of an impact than telling someone what to do.

Just asking someone a question about a behavior increases the likelihood that they’ll do it.

It’s called the question-behavior effect. According to lead researcher, Eric Spangenberg, the question-behavior effect is most notable when the question encourages behaviors that are already socially celebrated. For example, will you try to eat healthy in 2016? Will you exercise today?

Exactly why questions are more effective than statements remains unknown, but it probably has to do with the mindset of the answerer. If someone tells you, “you should volunteer for this charity” you are more likely to bristle at being told what to do, rejecting the authority and advice of an outside opinion.

But when asked, “will you make a donation?” even if you don’t answer right away, you become more open-minded to the possibility.

Your options become expansive, rather than set, which makes you feel empowered and self-confident that you can make a positive decision for yourself.

The study also found that the effect was strongest when questions were administered through a computer or on paper, rather than orally, and when the question called for a direct “yes” or “no” answer. Perhaps having to type out or write down an answer made people feel more accountable to following through with the behavior.

Could you use the question-behavior effect to improve your business? (You see what I did there?) Asking an employee, “will we see your report in time for the deadline?” may just increase the chances that you will. And perhaps asking if your customer wants to purchase your product will put them in an open-minded state to say yes.

Get The American Genius
in your inbox

subscribe and get news and exclusive content to your email inbox

Continue Reading

Old School Marketing

MailSnail helps you quickly design, send, and manage direct mailers

MailSnail is a new startup aimed at simplifying your direct mail campaigns and allowing a new level of customization; worth checking out.

Published

on

Although most companies have abandoned direct mail for more cost-effective email, you shouldn’t discount this valuable tool (most Realtors don’t). The majority of the people that get emails don’t actually open them or spam filters snag your email before it ever reaches the intended inbox.

bar
While direct mail is more expensive than email, it still works. Direct mail allows you to reach high level customers and prospects that don’t open emails. It also helps reinforce your email message and reminds your customers of the offer you may have emailed them. Plus, with fewer people using direct mail, you’re better able to stand out among your competition.

Direct mail simplified

However, direct mail is complicated. Many factors contribute to its success or failure, which makes it difficult to do effectively in-house. This is where new company MailSnail comes in. The startup takes the hassle out of direct mail. You don’t have to worry about finding a designer, a print-house, a mail-house, or even customers. MailSnail takes care of it all for you from their easy to edit design templates, to printing and delivery of your custom mailer.

MailSnail lets you craft your mailers to your specific needs. You can choose one of their templates and add content to create a custom mailer that fits you. You can also upload your own design.

mailsnail3
mailsnail4
mailsnail2

Schedule ahead of time, customize fully

MailSnail also lets you schedule your mailers ahead of time, so you can send your direct mail when you need. Other features the company provides is the ability to segment your customers for easy management and send geographically targeted mailers to new potential customers.

The startup also touts their ability to send a mailer to any size audience. Send your customized mailers to thousands of addresses or only a handful – it’s completely up to you.

MailSnail gives you the power of direct mail without the hassle. While the startup hasn’t officially launched, if you’re interested in trying the service, you can sign up on their site to get beta access.

#MailSnail

Get The American Genius
in your inbox

subscribe and get news and exclusive content to your email inbox

Continue Reading

Old School Marketing

There’s still one reason people look at newspaper ads; is your brokerage meeting their needs or ignoring them?

Most think the printed newspaper is on its way into extinction, but many wallet-holders are still flocking to newspapers, but why?

Published

on

newspapers

We’re living in the digital age, so more likely than not, your business is relying heavily on internet marketing, leaving behind those old newspaper advertisements.

But wait, not so fast. According to the latest marketing research, there may still be some value to providing discounts and coupons via local newspapers. An August 2015 study by CreditCards.com found that newspapers are still the most popular source for discounts and coupons amongst price-conscious consumers.

bar
They found that 37.7 percent of female respondents, and 30.1 percent of male respondents cited newspapers as their go-to for finding discounts and coupons, compared to the internet, snail mail, email, or direct offers from banks and credit cards.

Breaking the stats down by age

However, the picture becomes a little more complicated when you break down the statistics by age. The CreditCards.com study revealed that consumers ages 18 to 49 are mostly getting their discounts from the internet. Youngsters under age 34 are also more responsive to coupons in their mailboxes than to newspaper coupons.

For all respondents over age 49, on the other hand, newspapers were their first source for coupons, leveling out the average such that newspapers still rank number one when all age categories are combined.

A similar August 2014 study by Valassis, a direct mail marketing service, found less variation across age groups, with millennials, gen Xers, and baby boomers all stating that they used paper coupons far more than digital ones.

Gender and income influences

Shoppers with higher incomes don’t seem to worry much about finding coupons and discounts, whereas lower income shoppers rely on them heavily.

Nonetheless, the CreditCards.com study found that 30.6 percent of female internet users use coupons when shopping for their day to day amenities. That’s nearly twice as much as men, of whom only 16.8 percent use coupons regularly.

An overlooked opportunity?

In short, it appears that supplying discount offers and coupons in your local paper may not be such a bad idea, especially if your customer base is largely female, and over the age of 50.

While advertising a multi-million dollar listing may not yield results, inserting a coupon for a free analysis or an offering to waive $500 off of closing costs, could be a tool your competitors are ignoring. Time to open up a newspaper to see if there’s opportunity for your brand.

#Newspapers

Get The American Genius
in your inbox

subscribe and get news and exclusive content to your email inbox

Continue Reading
Advertisement

Our Parnters

Get The Daily Intel
in your inbox

Subscribe and get news and EXCLUSIVE content to your email inbox!

Emerging Stories

Get The American Genius
in your inbox

subscribe and get news and exclusive content to your email inbox