shopify analytics ecommerce

Ultra geeky augmented reality technological advancement

July 22, 2010

International augmented reality application developer company, acrossair boasts one of the first augmented reality apps in the iPhone App Store. Acrossair launched a unique iPhone app called the acrossair browser which is an augmented reality (AR) app that uses 3D navigation to show geo-located data that surrounds the user.

The reason the acrossair browser is an ultra geeky tech advancement is because it resolves one of the biggest problems I see with adoption rates and that is visibly shaky data. Many AR apps are jumpy when you hold your phone up to view data and it ends up pixelated and you feel like you’re a character in Wolfenstein (10 points for everyone who knows what I’m talking about).

Their browser is an “advanced augmented reality using iPhone 4 retina display, compass and gyroscope to give incredibly steady AR view without the shakiness that is caused by accelerometers amplify hand movement.”

Check out the demo:

Watch how smooth and steady the phone on the left is…

We’ve been talking for some time now about augmented reality and are certain that it will have a huge impact on the real estate industry. I won’t be surprised to learn that some big box broker calls acrossair by tomorrow to commission their own app.

No one here is affiliated or knows anyone at acrossair, we just like that someone has addressed one of the obvious problems with the augmented reality platform.

Lani is the Chief Operating Officer at The American Genius and sister news outlet, The Real Daily, and has been named in the Inman 100 Most Influential Real Estate Leaders several times, co-authored a book, founded BASHH and Austin Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.


  1. Okay, I admit it: I’m a geek. This is awesome! Thanks for sharing, Lani!

  2. Wow, This is completely brilliant.

  3. I’m glad you guys understand how epic this is, I think it probably went over the heads of most. 🙂

Leave A Comment