Free iPhone application called Home Scan which allows users to stand on a sidewalk and open their iPhone and visually see which homes are for sale, their asking or sold price, details and photos for what Zip Realty claims to be 4,897 cities. This real estate augmented reality app pulls data from Cyberhomes for value information and has a mapping feature to support the AR app.
The real estate industry is doing well to create interesting apps for the iPhone like Corcoran’s FourSquare integration and Realtor.com’s iPhone app, but Benn has been talking for a while about looking forward to brokerages and data providers to move toward an agnostic system wherein a browser recognizes a user’s phone type (Pre, iPhone, Android, etc) and offers up a unique experience rather than requiring this download nonsense that alienates much of the mobile phone market.
More about the ZipRealty iPhone app:
As with any new release, opinions run the gamut. Mark McDonough with David Winans Real Estate in Dallas, TX said that “there are are two major downfalls that would keep this from being my recommended home search app. First, you can’t search by address; the only way to look up properties is to find them on the map which always starts where you are.”
McDonough continued, “Second, there is no way to identify whether houses are “open” or not that weekend. I believe the primary use for home search apps is for home buyers that are driving around neighborhoods with their phone in their hands. If people are at home, they’re much more likely to be on their computer than an app without all the features.”
Regardless of the flaws, Zip Realty agent, Ralph Bell in Austin, TX said, “Clients can simply drive a neighborhood and see the listing price, sold price,(except Non Disclosure states such as Texas), DOM, SqFt, etc. simply by holding their phone in front of a house.” Maybe the bottom line in this world of increasing noise is simplicity after all?
Is your broker offering any iPhone apps? What does your dream consumer-facing app look like? Let us know in comments!