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Business Marketing

Drift converts leads and aces customer service for you

(MARKETING NEWS) Drift is the newest way that small business can interact with customers visiting their website.

User-friendly websites for the win

Every company wants their website to be as user-friendly as possible. A major component of this is the ability for a user to communicate with the company: especially when it comes to sales.

Many website offer chatbot assistance that helps users navigate the terrain. But, are the chatbots always as seamless as they could be?

Drift away

Drift is looking to change the game with messaging assistance on small business websites. “We launched Drift earlier this Spring. Since April, we’ve had almost 4,000 businesses use Drift,” according to developers.

The concept is simple: use the messaging app to talk to website visitors, convert leads, and, most importantly, keep customers happy. Drift offers a plethora of features that help make the aforementioned component of communication easier to come by.

Feature(s) presentation

The live chat software helps to keep users on your website, offers intelligent live chat with Driftbot, proactively targets people, and captures email addresses.

Drift has seen success rates of conversion rising from the average of two percent to between seven and 20 percent.

Driftbot is designed to help route conversations to the appropriate person, which helps to save time. It is also designed to target users at the exact right moment when they are visiting your page, rather than by use of an email blast. But, emails are captured during the chat so that they can be continued at a later time, if need be.

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In-app offers

The software also offers in-app messaging, which helps target customers. These messages can be customized to be sent to the right customer.

In-app surveys are also part of the game, which helps to improve customer satisfaction. You can also send targeted emails to keep in touch with customers.


Drift is also available in iOS so that it can be used on the go (Android is currently being developed.) With the mobile version, you can still assign conversations, manage conversations, and add internal notes.

The software is growing in popularity and can be used in conjunction with Slack, Zapier, WordPress, Segment, MailChimp, and HubSpot.


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Staff Writer, Taylor Leddin is a publicist and freelance writer for a number of national outlets. She was featured on Thrive Global as a successful woman in journalism, and is the editor-in-chief of The Tidbit. Taylor resides in Chicago and has a Bachelor in Communication Studies from Illinois State University.

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