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Pondering the dark side of Google’s facial recognition app

(TECH NEWS) Google launched a viral app that has people drooling over the arts, but do they have a sinister ulterior motive?

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Is Google’s latest bit of viral marketing a play to collect more data on users? Coming from one of the largest advertising data gatherers on Earth, the answer is almost certainly a yes.

Recently, Google’s Arts and Culture app, which traditionally collected visual data on artwork to allow for virtual museum touring, added a facial recognition software to match selfies with famous portraits throughout the history of art. The app has been a social media boon as users continue to share the (often hilarious) results of this facial recognition game.

However, one is left to wonder what Google is doing with all this data.

According to The Daily Mail, several users on social media have speculated that the app is a way to trick people into submitting data to a “facial recognition database,” which could have several purposes. Some have gone so far as to speculate that the database could be linked to a government entity like the NSA, signaling a step forward into a national “surveillance state.” Google replied to The Daily Mail to say they aren’t using the photos in any other capacity.

It is worth noting that Google is no stranger to using visual data for a semi-hidden purpose. A few years ago, Google changed its Captcha requirements to make users select a series of pictures featuring a specific part of an object. To the world, Google did this to make it tougher for bots to spam the search engine, thereby making the experience for real humans better.

However, in 2009, Google bought some technology that couples captured data from those captcha answers to train AIs, according to New Scientist. This information can train AIs to better recognize visual inputs, allowing teams at Google to advance projects like the auto-tagging of images (spoiler alert: that project is doing quite well).

Could it be true that Google isn’t using the images for some other purpose? Maybe. However, they now know an easy way to incentivize a lot of people to give them the data they need to train the machines. If the point of this game is benevolent, I wouldn’t expect the goal of the next one to be the same.

Truthfully, I don’t believe Google’s benevolence in this case.

Data is currency in the digital age, and in that sense, there is no free lunch. We continue to trade something valuable for free access to this level of online information and interaction, and nobody knows that better than Google. Only time will tell where that investment of data currency takes us. Buckle up, if will be an interesting ride, if nothing else.

Born in Boston and raised in California, Connor arrived in Texas for college and was (lovingly) ensnared by southern hospitality and copious helpings of queso. As an SEO professional, he lives and breathes online marketing and its impact on businesses. His loves include disc-related sports, a pint of a top-notch craft beer, historical non-fiction novels, and Austin's live music scene.

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Opinion Editorials

Avoid the stack, conquer busy work as it comes

(PRODUCTIVITY) It’s easy overwhelmed with emails and a stack of real mail. But tackling as it comes may help to enhance organization and productivity.

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A few weeks ago, I was walking through my office (also known as my bedroom after 5 p.m.) and I noticed a stack of mail that I had tossed aside over the course of the last few months. While they were non-urgent, this collection of paperwork had been opened, read, and left unattended.

Now, this was a classic move of mine – leave a mess for Future Taylor to clean up. So, imagine my surprise when Present Taylor woke up and decided to put an end to “the stack.”

I sat down, went through everything, and took care of what needed to be done. Even though my wallet took a few hits, it felt great to have this cleared up and off my desk.

Right then and there, I made it a rule to let things only cross my desk once (unless there’s some extenuating circumstance in which it requires me to come back to it; i.e. my favorite sentence on this paperwork “This is not a final bill.”) There’s no point in drawing out the stress that “the stack” induce.

This led me to finally attacking something that’s been on my to-do list since I created my Gmail account in 2009 – create an organizational system.

I set aside some time to create folders (for individual projects, people I communicate with frequently, etc.)

While this is all stuff that you may have already implemented, my point is that this increase my productivity and lifted a weight off of my shoulders I didn’t acknowledge was there.

So, I encourage you to find one of those menial tasks that has been on your to-do list forever and tackle it.

This can include, organizing all of your electronic files into folders, updating your phone and email contacts, or going through all of your desk drawers to get rid of unneeded items. Organizing and freshening up your workspace can help increase your focus.

Once you’re organized and in gear, try the “let it cross your desk once” method. When an email comes in, respond to it or file it. When a bill comes in, pay it. You may be surprised at your rise in productivity.

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Opinion Editorials

DNA ancestry tests are cool, but are they worth giving up your rights?

(EDITORIAL) DNA tests are all the rage currently but are they worth potentially having your genetic makeup sold and distributed?

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By now you’ve heard – the Golden State Killer’s 40+ year reign of terror is potentially over as the FBI agents used an ancestry website DNA sample to arrest their suspect, James DeAngelo, Jr.

Over the last few years, DNA testing has gone mainstream for novelty reasons. Companies like Ancestry.com and 23andMe have offered easy access to the insights of your genetics, including potential health risks and family heritage, through simple tests.

However, as a famously ageless actor once suggested in a dinosaur movie, don’t focus too much on if you can do this, without asking if you should do this.

When you look closely, you can find several reasons to wonder if sending your DNA to these companies is a wise choice.

These reasons mostly come down to privacy protection, and while most companies do have privacy policies in place, you will find some surprising loopholes in the fine print. For one, most of the big players don’t give you the option to not have your data sold.

These companies, like 23andMe and Ancestry.com, can always sell your data so long as your data is “anonymized,” thanks to the HIPAA Act of 1996. Anonymization involves separating key identifying features about a person from their medical or biological data.

These companies know that loophole well; Ancestry.com, for example, won’t even give customers an opt-out of having their DNA data sold.

Aside from how disconcerting it is that these companies will exploit this loophole for their gain at your expense, it’s also worth noting that standards for anonymizing data don’t work all that well.

In one incident, reportedly, “one MIT scientists was able to ID the people behind five supposedly anonymous genetic samples randomly selected from a public research database. It took him less than a day.”

There’s also the issue of the places where that data goes when it goes out. That report the MIT story comes from noted that 23andMe has sold data to at least 14 outside pharmaceutical firms.

Additionally, Ancestry.com has a formal data-sharing agreement with a biotech firm. That’s not good for you as the consumer, because you may not know how that firm will handle the data.

Some companies give data away to the public databases for free, but as we saw from the earlier example, those can be easy targets if you wanted to reverse engineer the data back to the person.

It would appear the only safe course of action is to have this data destroyed once your results are in. However, according to US federal regulation for laboratory compliance stipulates that US labs hold raw information for a minimum of 10 years before destruction.

Now, consider all that privacy concern in the context of what happens when your DNA data is compromised. For one, this kind of privacy breach is irreversible.

It’s not as simple as resetting all your passwords or freezing your credit.

If hackers don’t get it, the government certainly can; there’s even an instance of authorities successfully obtaining a warrant for DNA evidence from Ancestry.com in a murder trial.

Even if you’re not the criminal type who would worry about such a thing, the precedent is concerning.

Finally, if these companies are already selling data to entities in the biomedical field, how long until medical and life insurance providers get their hands on it?

I’ll be the first to admit that the slippery slope fallacy is strong here, but there are a few troubling patterns of behavior and incorrect assumptions already in play regarding the handling of your DNA evidence.

The best course of action is to take extra precaution.

Read the fine print carefully, especially what’s in between the lines. As less scrupulous companies look to cash in on the trend, be aware of entities who skimp on privacy details; DNA Explained chronicles a lot of questionable experiences with other testing companies.

Above all, really think about what you’re comfortable with before you send in those cheek swabs or tubes of spit. While the commercials make this look fun, it is a serious choice and should be treated like one.

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Opinion Editorials

What Swedish Death Cleaning your office looks like

(PRODUCTIVITY) If you need any motivation to clear the clutter check out dostadning, aka Swedish Death Cleaning. It won’t kill you but it’ll make you feel super metal while you clean.

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You’ve probably heard of “The Life-Changing Magic of Tidying Up” as one of many titles focused on keeping your life organized and stress free. However, I bet you’ve never heard of dostadning, or, “The Gentle Art of Swedish Death Cleaning.”

Alarmed yet? Don’t be; while it’s exactly as morbid as it sounds, it’s not as morose as you would think.

Dostadning, sometimes called “death cleaning” is a Swedish term referring to a process of permanent cleaning conducted throughout your Golden Girl years, usually starting around age 50. The goal of the process is to alleviate the burden of tidying up from your surviving family once you pass away.

It is currently having a day in the sun thanks to Margareta Magnusson, who is publishing a book on this topic.

The process is rooted in common de-cluttering mantras; only hold onto things that you actually use and actually bring you joy. Nothing you can’t find in your other “simplify your life” bestsellers. However, the spectre of the end of life does hang over the process, and that results in a few unique elements.

First of all, talk of death cleaning is highly encouraged amongst family and friends. Not only does this create accountability, but it also reduces the stigma around the process of passing on.

There’s also the idea of giving things you don’t want away as gifts to friends. It’s a way of creating happy memories for others, little pieces of yourself that can stick around.

In addition to creating these new memories, dostadning encourages personal reflections on your old memories. Clearing out clutter means making more space in your life for things that truly matter; anything negative or neutral gets the metaphorical boot.

That simplicity and self-reflection is a form of self-care, bolstered by the fact that, post-cleaning, you are supposed to treat yourself to something you like.

Because of the focus on long-term organization, dostadning stands out as a more long-term solution, as opposed to the temporary fix of “tidying up.” No matter where you are in life, it’s important to remember to make time to address the cause of clutter, rather than addressing clutter as a symptom that needs a band-aid.

Perhaps you could dostadn your desk? You’ve probably got a few receipts from lunch last month you don’t need anymore or maybe you’re a water bottle collector — you know the ones that get a water bottle and don’t finish it but then get a new one anyways and then somehow wind up with a collection of bottles on and around your desk? Maybe you’ve kept every single stapler you’ve ever been given but let’s be real, do you need 5 staplers?

Maybe your clutter isn’t on your desk, but it’s in your drawers. Or maybe, just maybe it’s in the break room. Wherever your clutter lie beginning to simplify and purge things will make you (and your co-workers) happy.

By focusing on changing the way you organize things as a whole, you may find your efforts to reap longer-lasting returns.

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