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NAR adds sharp new execs to expanding team

(ASSOCIATION NEWS) NAR is in the middle of a massive restructuring, and any rebuilding means attracting new executive talent. Here’s what you need to know about the two newest executive additions.

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Starting today, two new hires will join the National Association of Realtors with the goal of enhancing the association’s relationship with consumers and members.

This move is part of NAR CEO, Bob Goldberg‘s vision for restructuring the association, and comes on the heels of NAR’s major ad campaign announcement.

Susan Welter is NAR’s new VP of Creative and Content Strategy and brings 25 years of experience and publishing in marketing, and over a decade of working with over 50 associations on their communications and non-dues revenue growth. Welter most recently consulted with associations on content strategies and programming designed to increase member acquisition, engagement, and retention.

“Having served the association market for most of my career, I’m excited to put that collective experience to use at NAR to better engage with our members and deepen our relationships with our industry partners, providing an exceptional experience for all,” said Welter.

Mantill Williams is NAR’s new VP of PR and Communication Strategy, and has over two decades of media relations, speechwriting, and advocacy communications experience. For the last 12 years, Williams served as director of advocacy communications for the American Public Transportation Association, and previously led the communications team for AAA. His role will be to develop strategic communications campaigns at NAR.

“I am thrilled to begin this new role at NAR using my previous association experience to enhance the ways in which we reach and connect with our current and prospective members,” said Williams. “I look forward to promoting the value and services offered to our members and advancing NAR’s position as the leading voice in the real estate industry.”

Both will report to NAR Chief Marketing and Communications Officer, Victoria Gillespie.

“Mantill and Susan bring more than 40 years’ combined experience developing and executing major marketing and communications campaigns both within the real estate industry and for other professional associations,” said Goldberg. “They will elevate member communications and help us tell more creative and compelling stories about Realtors® and property owners.”

Lani is the COO and News Director at The American Genius, has co-authored a book, co-founded BASHH, Austin Digital Jobs, Remote Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.

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