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NAR partners with Food Recovery Network to BE the change

(ASSOCIATION NEWS) NAR takes a huge step to lead by example, and urges associations to get involved with the Food Recovery Network. This is the feel-good news we love to hear!

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Mahatma Gandhi once said, “Be the change that you wish to see in the world.” But today, most people are clicktavists (clicking “Like” on something and feeling like an impact has been made), and the National Association of Realtors (NAR) continues to go out of their way to avoid meaningless chatter, instead pushing for real change.

NAR has partnered with the Food Recovery Network (FRN), a national nonprofit that unites students at colleges and universities to fight food waste and hunger by recovering surplus perishable food. The partnership will donate excess meals from their conferences and meetings to local food banks, and they’re asking the 1,200 local and state Realtor associations to “take the pledge” to “multiply the effort.”

Announced at the annual Leadership Summit in Chicago, NAR CEO, Bob Goldberg said, It is exciting to see State and Local Association Executives and incoming Presidents step up to fight hunger in their areas. Taking the pledge to participate is one example of their commitment to serve the less fortunate. Showing compassion for people in the communities we serve is how we ‘Own Who We R,'” referencing the “That’s Who We Are” campaign.

“Giving back to the community is the right thing to do, and I am proud that NAR members have a long history of helping their neighbors,” Goldberg said in a statement. “We hope this effort will inspire other associations, organizations, businesses and individuals to fight hunger in their local communities.”

FRN has already recovered 3.9 million pounds of food, donated 3.2 million meals and prevented 7.4 million pounds of CO2 emissions since 2011.

The partnership started earlier this year, when FRN staff designed and executed a food recovery plan for NAR’s Legislative Meetings & Trade Expo in Washington, D.C. On the final day of the event, two lunch events were unexpectedly canceled. However, thanks to the food recovery plan, 85 meals were donated to Charlie’s Place, a hunger-fighting nonprofit in D.C.

“We look forward to partnering with NAR and the entire Realtor® family to make food donation a regular part of their events and meetings. We make it fast, easy and simple for organizations to donate surplus food to people who need it the most,” said Regina Anderson, FRN Executive Director. “Our two organizations share the goal of making food recovery – not food waste – the standard at real estate industry events.”

NAR hotel and convention partners will collaborate on food recovery, and FRN will verify the effort at NAR’s largest annual event for real estate professionals, the 2019 REALTORS® Conference & Expo, which be held this year from November 8–11, 2019, in San Francisco. An estimated 20,000 people will attend the conference.

We look forward to reporting back with all of the associations that join the movement!

In the era of lazy clicktavism, NAR is leading by example. Gandhi would be proud.

Lani is the Chief Operating Officer at The American Genius - she has co-authored a book, co-founded BASHH and Austin Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.

Real Estate Associations

NAR supports economic inclusion for equal housing opportunities

(REAL ESTATE ASSOCIATIONS) The NAR is pushing to insure anyone who wants a home can get one through a combination of economic inclusion, and eliminating implicit bias.

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The National Association of Realtors® is working with the U.S. Chamber of Commerce’s Equality of Opportunity that addresses accessibility to housing based on economic inclusion. NAR CEO Bob Goldberg said,

“We believe that building a better future in America begins with equal access to housing and opportunity. With ongoing residential segregation contributing to many problems in our society, NAR recognizes that this nation cannot achieve true economic equality without first achieving true equality in housing. Our commitment to this cause and to Fair Housing has only strengthened in response to recent tragedies in America.”

What is economic inclusion?

According to the FDIC, economic inclusion describes the efforts to bring underserved communities into the financial mainstream. This could include things like making sure consumers have access to bank accounts and financial services; protections against discriminatory lending practices; and other types of consumer protections. Although the FDIC’s efforts seem to focus on unbanked and underbanked consumers, economic inclusion reaches around to all financial transactions, including housing.

Research from the Brookings Institution cites barriers to economic inclusion as slowing economic growth in local communities. Giving underserved communities access to financial products and opportunities actually spurs the local economy. The government bears the weight of services for the underserved. For example, childhood poverty costs the U.S. economy about 4% of the GDP annually. Nationwide, that is about $500 billion a year. Economic inclusion gives people a way out. It’s not a hand-out, but education and opportunities to change the future.

The NAR is making real change for the underserved

Last week, it was announced that the NAR introduced tools that would reduce implicit bias. Goldberg said, “NAR has spent recent years reexamining how our 1.4 million members can best lead the fight against discrimination, bigotry, and injustice.” The NAR isn’t just talking about it. They’re putting their money behind inclusion, and preventing unfair housing practices. These kind of changes matter for everyone.

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Real Estate Associations

NAR introduces meaningful tools and training to stop implicit bias

(REAL ESTATE ASSOCIATIONS) The NAR has been taking steps forward to erase implicit bias, and recent events have made this that much more important. You should also take steps.

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The National Association of Realtors® is demonstrating its commitment to addressing housing discrimination and racial injustice through an Implicit Bias Training video that is being distributed to members. The online video proposes to “give (real estate agents) the tools to help override the effects of implicit bias. This means that the next time (they) work with clients from other cultures and backgrounds, (they) will be in a position to provide equal professional service, because (they) have embraced the work we all need to do to treat everyone fairly.” This 50-minute video is just one part of NAR’s work to reduce discrimination in housing.

The NAR is committed to fair housing

This video isn’t just a kneejerk reaction to the recent protests. In January, the NAR leadership announced a plan that emphasized Accountability, Culture Change, and Training (ACT) to protect housing rights, and uphold fair housing standards in the NAR’s code of ethics and in United States law.

Housing discrimination and implicit bias

In 1968, Congress passed the Fair Housing Act, which outlawed discrimination based on race, color, or national origin pertaining to housing. The Act has been strengthened over the past 52 years, but enforcement is still inconsistent. The problem isn’t that people are explicitly biased, but that there are many barriers and practices that are leading to continued housing segregation.

One practice that the NAR is responding to is implicit bias, which is an unconscious bias that affects how you interact with others. Consciously, you might never discriminate against another race, but you may unintentionally react differently with another race than you would with someone of the same race. This might manifest itself in many ways as a real estate agent. The Kirwan Institute or the Study of Race and Ethnicity research suggests that implicit bias can be showing black buyers fewer homes than a white homebuyer, even if they are pre-qualified.

Check your biases

The NAR is doing more than simply changing its social media status in light of #BlackLivesMatter. The NAR is working for real change for fair housing. I’d encourage you to watch the entire video to really understand implicit bias in real estate, and how it affects everyone. You can examine your own implicit biases through Project Implicit, a research collaboration project. We aren’t going to end housing discrimination through legislation without real reform by the people who act as guides into the real estate industry.

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Real Estate Associations

NAR ad campaign aims to show importance of Realtors amid COVID-19

(REAL ESTATE ASSOCIATIONS) The NAR have run ad campaigns in the past about the importance of Realtors, and things are no different even in the midst of COVID-19.

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Last year, the NAR launched its new ad campaign titled “That’s Who We R” with the goal of promoting Realtor values in local communities both in residential and commercial properties. In light of the coronavirus pandemic, the real estate market has experienced changes along with the rest of the economy. We followed up with NAR Chief Marketing and Communications Officer, Victoria Gillespie on the state of the campaign since the COVID-19 outbreak.

“We have been working diligently with our agency partner Havas to ensure that the Consumer Ad Campaign (CAC) is responsive to the current environment and directly addressing the concerns of both Consumers and Members,” said Gillespie. “When it comes to our mass advertising (TV), we are currently fast tracking a new message that will speak to how REALTORS® are continuing to actively help Americans achieve their dreams of property ownership, even in uncertain times, with an optimistic look toward the future.”

Gillespie also explained how the campaign is producing new national radio spots and working with other content partners to share the ways in which Realtors are addressing recent housing issues such as advocating to Congress, to fighting for homeowners, and advising consumers directly. The NAR hosted an interactive online Q&A featuring President Vince Malta to answer questions largely catered towards first time homebuyers (the main target of the campaign).

NAR is also focusing on social media messaging by highlighting the value of Realtor expertise during uncertain times.

“Real estate has changed, however the dream has not and REALTORS® are still trusted advisors. We have transformed the way we do buying/selling with the same commitment to consumers; however, our lane and our voice is broader than that,” explained Gillespie.

“REALTORS® fight for mortgage relief, emergency loans, e-notaries and more. REALTORS® are good neighbors helping in communities across the country. Consumers will remember those brands and businesses that are doing something during and after this pandemic and will reward them with loyalty and future business.”

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