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Op/Ed

Are Realtors that aren’t technology experts already obsolete?

If a Realtor isn’t well versed in all things tech, has their value proposition diminished?

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technology moto360

Years ago I penned an editorial that has been referenced over the years and repeated on stages across America, and despite the advances in technology, rings true today. The author of the article I mention disagreeing with has passed (rest in peace, Broderick), and his website is now defunct, but the meat of the following editorial hasn’t changed one bit.

I’d love for you to read these words originally published on AGBeat and opine as to whether I’m right or wrong (hint: there is not unanimity on this topic)…

Journalist asserts that Realtors must be tech savvy

I’ve read Broderick Perkins’ real estate column for a while and it’s usually interesting news on housing, but today he caught my eye with a new angle, an interesting angle that I think some of you will agree with.

Perkins said of Realtors, “If your real estate agent can’t hack it in the virtual world, chances are he or she also can’t pass muster in the brick and mortar world. The two worlds are becoming ever more intertwined.”

Sounds fair, right? At first, I agreed because we’re very deeply immersed in the tech and real estate industries. Most of our friends can code in their sleep or negotiate a tricky short sale from the comfort of their leather car seats. Tech has always been a major emphasis here at AGBeat, but does a lack of tech savviness imply a bad Realtor incapable of business?

I would argue otherwise

Take a moment and think about the top of the top producers that you know personally. Do you have him or her in mind? Do they twiddle their thumbs on Twitter? Do they update Facebook about what they ate for dinner? Do they blog pictures of their kids? Do they argue in blog comments in the form of literary quotes or worry about the new gadget? Do they stand in line for the new Apple product?

A few might, but most of you with that top producer in mind will say no. Why? Because they don’t have to. In our ideal world, everyone would read every article here and experiment and memorize all of the housing stats and be able to regurgitate them to consumers, but the truth is, most top producers live in their MLS program for stats and have a massive, matured referral network. Twitter what?

If true, we’re all in trouble

If consumers are being told or are believing that a brick and mortar agent will fail without technology and begin judging based on what blog platform agents use to dictate their quality as a Realtor, we’re in trouble.

The core problem here, with all due respect to Perkins, is the shifting value proposition. Some firms will succeed because of technology and grow because of Facebook, but most current top producers will laugh at the idea of tweeting because they firmly assert their value proposition as a negotiator, not as a technologist.

Realtors, let’s have some perspective here- you should know about the world around you. You should know that the new Realtor.com iPad app emphasizes geolocation and adds/subtracts listings from the search as a user drives around. You should know that Facebook is currently the social media darling while Twitter is waning a bit. But are you a failure if you can’t quote every tech stat or gadget? Are you a failure because you don’t know the sales of the Xoom or what a Xoom is? Are you a failure because you don’t know what PHP is or how to cheat your way into a massive Twitter following? NO, YOU ARE NOT.

Are you a success or a failure?

Are you a failure if you can’t identify basic real estate glossary terms? Are you a failure if your negotiation skills are worse than a screaming toddler’s? Are you a failure if you can’t read your client’s needs and help them sort their priorities? Are you a failure if you don’t know local trends in your market? Are you a failure if you’re not an amazing resource for your clients? YES, YOU ARE.

The ageless value proposition of a Realtor remains after all these years- negotiation and empowering buyers/sellers with pertinent information and well, practicing real estate. Technology is just a tool, not an indicator of success or failure, just ask the top agent in your market when the last time they tweeted was and if they know PHP.

Update: since writing this, a lot has changed, and I would add that a lack of awareness of things like property syndication or paperless tools that impact consumers, is a disservice to clients and the industry. But, as I’ve said for years, a real estate professional’s value proposition is negotiation and contracts, above what color their website is or what social network they dominate.

Lani is the Chief Operating Officer at The Real Daily and sister news outlet, The American Genius, and has been named in the Inman 100 Most Influential Real Estate Leaders several times, co-authored a book, co-founded BASHH and Austin Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.

Op/Ed

10 productivity tips to get the most out of yourself and your team

(EDITORIAL) Keeping up productivity can be a hard goal to shoot for, so sometimes It helps to see what others are doing. Here’s our list of 10 ways to stay productive

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productivity in a team

Funny thing about inverse relationships, they are so counterintuitive. Like working hard. That is an example of doing what you think will be beneficial, but usually just makes the job what you expected, hard. When it comes to productivity, harder isn’t smarter, as the saying goes.

And, if you are sick of the word “hack” we hear you. But, finding ease in work will allow you to be more productive and with better results.

We offer you this list of stories to meet your productivity needs. Here’s to finding work-life balance, seeking ease in the moment and rocking out a productive day!

1. If you’re trying to be more productive, don’t focus so much on time management. Instead, consider energy management to get more out of less effort.

2. Meetings suck. Wait, I mean they are a time suck. Yeah, that’s it. Everyone knows some meetings are unnecessary and could easily be handled through an email. Yet, many supervisors are hesitant. But, there’s an app for that now. Here’s to meeting less and actually getting work done.

3. Kondo your desk, for God’s sake. If you say you are more productive with a messy desk, yet you have a sandwich from last week and those TPS reports you were supposed to turn in weeks ago somewhere under a pile of crap, you need to clean up your act. Nobody wants to get a report covered in coffee, chocolate, and mustard.

4. Are you agile? I mean, really. Is your team as productive as it could be? Whether you are a PM or a real estate agent, if you need a tool that helps your team stay agile and nimble, this will help you and your crew kick ass and take names.

5. Cut the team some slack. Too many messages and you forget what you were originally doing. Slack thought about that and has a way to make the app work for your team so you can be more effective and keep the workflow moving.

6. Working remotely has some serious benefits, notwithstanding working in your PJ’s. While it is the norm now, convincing your boss you will actually work in the future and not binge on Netflix may be the challenge. And, for many folks, working from home is a much more productive option long term, even after COVID restrictions lift. Yet, anyone who has worked remotely also knows it can be easy to get caught up in work and miss human interactions, leading to burnout. Here’s how to make the remote transition work for you.

7. Sometimes more is less. That is the truth when it comes to work where quality beats quantity all day long. Our 9-5 workdays may be good for some, but not for all. And, putting in 80-hour weeks may seem righteous dude, but what do you really accomplish? Kick productivity in the butt and consider are you using your hours wisely.

8. Want to be a baller in the workplace? Then get focused. According to the experts, those at the top of their game aren’t necessarily working harder or smarter, they are just hyper-focused. Here are some good habits to have if you want to get ahead.

9. If it seems everyone has a podcast, you are correct! Some of those podcasts are useful, especially if you are trying to get ahead and find ways to use your productivity to the fullest. Here’s a list of podcasts that will fill your free time with useful information.

10. Creative folks love to start new projects. They can be like kids in the candy store any time they have a new idea they must explore. The problem is that whether you are an artist, writer, graphic/web/software designer or developer, you may start a lot of projects and finish few. Here’s how to finish what you start!

By now, you know what information to keep and you are ready to get your rear in gear. We wish you all the success with your future projects. We know you will be diligent and hyper-productive!

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Op/Ed

Choice IQ: The self-guided career coach for busy professionals

(OPINION / EDITORIAL) Need help with your career but unsure where to start or struggle to find the time? Choice IQ could help you, even on the go.

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Choice IQ robots, designed to help identify strengths and stress in self-guided career coaching.

Although it’s not part of the job description, without a doubt, you’ll eventually develop some form of stress at work. In a way, stress is a good thing because it shows you’re pushing your boundaries and growing. But, too much stress is bad. It can lead to poor health and cause you to deliver sub-par performance at work. And, while not all of us may have a life coach we can easily call on, we could potentially have a digital one.

Meseekna, a computer software company that designs scientifically validated tools, has developed an on-the-go life coach tool for busy professionals. Choice IQ is a coaching platform supported by the learning and training system developed by Meseekna scientists. The app uses “interactive scenarios, storytelling, and art to help you build strategies for managing your stress.”

With a comic book art style, Choice IQ helps describe what stress is and explains how you can manage it. Through its step-by-step guided process, Choice IQ measures your metacognition, or ‘how’ you make your decisions. By looking at your focus, drive, curiosity, and resilience, it can uncover your strengths. The tool also assesses your stress and what aspects of it affect you the most. All these tests are done through a series of multiple-choice questions.

Once you’ve been able to determine your strengths and stress points, Choice IQ can help make a plan that will help you work on reducing the impact of stress in your life. The tool has training scenarios where you can immerse yourself in a different role to test your metacognitive skills. Through interactive storybook-like quests, you also can learn to navigate through stress.

To take your career coaching to the next level, you can sign up for Choice IQ’s Coaching Program. By signing up, you will have access to MONA. The on-the-go interactive coach is packed with six-decades of science and is available to support you 24/7. All you have to do is ask MONA! You will also have access to daily texts that have quick prompts and check-ins to make sure your metacognition training is consistent. And, all your progress is tracked in a digital journal.

By using Meseekna’s simulation technology, “Choice IQ can break down the processes into daily actionable steps and behaviors which enable optimal performance in a dynamically complex world.” For busy professionals, this sounds pretty good. Are you ready to give it a try?

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Op/Ed

The simultaneous flop and success of house flippers in COVID-19

(OPINION / EDITORIAL) House flipping is flopping this quarter… but house flippers are still filling their pockets! What’s going on?

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Older, beat up interior of a house ready for house flippers to start work.

‘Well, now that all my pleasant distractions are gone, I’ll definitely get to the grinding, difficult projects I’ve been putting off’, said… Well, everyone middle class and up during this pandemic.

It’s not a bad thing to be an optimist (or so I’m told). Something something, opportunity and crisis are the same in Chinese, except Chinese is not technically an actual language, and also
that’s not even true, and also diminishing returns on motivation are to be expected considering he general rise in stress amongst us 99%ers during these plague-ridden days.

Unsurprisingly, that means we’ve been seeing a drop in people willing to tread through the process of buying, oversee the remodeling of, and selling a house for profit. Considering I could
barely will myself to rearrange my bedroom after my nightly round of anti-maskcne treatments, I’m not too shocked.

COVID-19 proper and the layoffs surrounding the virus’ spread are hitting manual laborers hardest, increasingly leaving would-be flippers without the skilled professionals they need to realize their before/after visions, and idealists further down the financial ladder are reconsidering their investment priorities in the face of their own challenges.

As much sense as this makes, it is always nice to have trustworthy data to back up my ramblings. Check out the numbers from ATTOM Data Solutions:

US Fix and Flop Finance Trends

US Home Flipping Profit Trends

US Home Flipping Trends

What did surprise me about the latest trends though is that while numerically, fewer flips are occurring, monetarily fewer flips’ funds are filling fortunes faster! In other, less tongue-twisty words, the houses that are being flipped successfully are bringing even more profit. “Home-flipping again generated higher profits on less transactions across the United States in the third quarter of 2020 as investors continued to make more money on a declining number of deals,” Chief Product Officer, Todd Teta, of ATTOM Data Solutions lets us know.

Best guess here (or my guess, which is really the same thing) is that more experienced house flippers with COVID-proofed access to more resources—networks, funds, quality libations, et cetera have leveraged said advantages and raised the average accordingly. Kudos! The bulk of six-figure profits settled in California and the Pacific Northwest, while Texan metropolises and cities in the South saw lower profits in the teens, and as a Texan myself, I’m slightly saddened… But winning is winning no matter the margin.

What is it we can learn here? I say the lesson is the same we’ve been seeing since we first decided a fistful of gold was better than a fist full of berries—those who already have better tend to do better. Whether my musings hold true still remains to be measured, but no matter what the data shows, to all house flippers, breaker trippers, and hot toddy sippers out there… Best of luck, and I salute you.

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