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Op/Ed

Technologists *still* think they can supplant Realtors

(EDITORIAL) It’s an age-old tale, but a new Alexa app implies they’re going to put Realtors out of work. Sure thing, buddies.

Person typing on a laptop representing the Zeigarnik effect on procrastinating with purpose.

Gertrude Stein once wrote that, “everybody gets so much information all day long that they lose their common sense.”

No doubt about it – the more information one can get, especially in a critical business negotiation – the better. But, as with many things, the volume of information becomes so overwhelming that we lose focus of what bits of information are truly important, how to deploy what we’ve learned from them, and how to use them to our advantage.

In a bygone era, Realtors used to serve as the founts of knowledge about a home – its features, its relative worth in the market, and what the neighborhood, schools, and modes of living around the house were like. With the rise of the Internet era, as well as multiple companies that aggregate this information from other places, consumers now need no longer rely on their Realtors for all of that information, being able to find it, along with interior and exterior pictures of the home, online.

So, some reason, with the continued expansion and refinement of the capabilities of online shopping, there won’t be a raison d’etre for Realtors any longer, with the home buying experience being able to be distilled and handled virtually, perhaps as easily as ordering a new house through Alexa.

After all, car buying was a very different experience just a few years ago, and now, through the efforts of Carvana, among others, one can now research, buy, and have delivered a car without ever leaving one’s house.

We get pitches every day from companies that seek to disrupt real estate, the most recent an Alexa app that claims to sell you a home (subtly indicating it doesn’t take a Realtor). Eyeroll.

Technologists continue to fail to take into account the added value that Realtors bring to each transaction and interaction with both home buyer and home seller. While providing information on a home and neighborhood no longer may be at their core mission for every interaction (although they must be prepared to do so), the ability for the Realtor to navigate the process of sale and purchase, intercede in negotiations when necessary, and frankly, to keep everyone’s emotions, which are often frayed, in check to keep the sale moving forward is vital.

For most of us, purchasing a home is the largest and most significant financial investment that we will make. While the internet, and technology-based disruptors in the space are amazing at providing us with information to narrow our choices when selecting a potential property (or, in the author’s case, providing too many choices), it doesn’t give us access to an expert on the process, a coach in negotiating the finer points of the sale, nor a counselor when things get hectic or the process hits a snag.

Using the services of both allows the customer to get the best of both worlds—data and information combined with someone who knows how to distill it into action, and that’s what a Realtor does – gets consumers into the action, in the right place, at the right time, and fights for the best outcome possible.

Written By

Roger is a Staff Writer at The Real Daily and holds two Master's degrees, one in Education Leadership and another in Leadership Studies. In his spare time away from researching leadership retention and communication styles, he loves to watch baseball, especially the Red Sox!

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