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Many buyers think homes are affordable only to the rich – YOU can bust the myth

(HOMEBUYING) Homes are for anyone and everyone to buy – not just for the wealthy. Use your blogs and other platforms to like email newsletters dispel these myths!



homebuying myths dispel

Renting woes

At some point in our lives we’ve all been there. Renting a place that’s not kept up by a landlord, passive-aggressive fighting over driveway space, the dread of that annual announcement that rent is being raised (again), or even the possibility of the place being sold to new owners. I could go on and on.

Renting is a hassle, and in today’s world of insurmountable student loan debt, car payments, and salaries that can’t keep up with the cost of living, home ownership can seem out of reach for anyone under 40. And don’t forget about avocado toast in that list of contributing factors.

What say you

In the second quarter release of the Housing Opportunities and Market Experience (HOME) report, NAR asks consumers about their perceptions of housing affordability in their communities.
They found that 49% of consumers felt that homes were only affordable to those with above average incomes while 41% felt that homes were affordable to almost everyone.

Nine percent of people asked felt homes were affordable only to those with high incomes.

Additionally, those who were college educated were more likely to feel that homes were affordable versus those that are not and people who lived in rural areas felt that homes were affordable as opposed to those living in suburban areas.

Perspective and perception

Looking over the data it’s interesting to see the variations in perception depending on region, age, and income and one can only wonder what is driving these perceptions of affordability. For many home buying can appear to be a very daunting and complicated process.

There’s a lot of pressure to get it “just right” but not many really know what that looks like.

Recent research shows that homes aren’t affordable to only those that make six figures and through email newsletters and blogging there’s actually a lot that you can do to dispel this myth.

Reach out, bust the myths

Email newsletters are great because it’s a way for you to reach out to consumers directly with the most up to date information available. Fat Rabbit Creative highlights the benefits of email marketing, the five key takeaways being that email marketing is targeted to who you want to actually receive the email, it increases brand awareness, it’s easily shareable, measurable, and cost effective.

Blogging also has similar benefits in allowing you to reach a wider audience of consumers.

Blogging gives you a more human touch in your communication with consumers and rates high on shareability. With blogging and email newsletters someone might find the information useful or insightful and want to pass it along to a number of friends that it could benefit.

Blogging also creates more of a presence, and if you’ve got a presence you become a trusted and reputable source.

From there you’ll naturally start to gain more traffic and from that you can generate more leads. This is your opportunity to address many of the most common questions and concerns that consumers have with buying a home along with dissipating any rumors that may be preventing people from becoming first time homeowners.

Get movin’

So get out there and find out what consumers are afraid of, find out what they’re looking for, dust off that blog if you’ve got one, and start generating those leads. If you don’t have one yet, don’t worry. If you build it, they will come.


Ashe Segovia is a Staff Writer at The American Genius with a Bachelor of Arts in Communications from Southwestern University. A huge film nerd with a passion for acting and 80's movies and synthpop; the pop-cultural references are never-ending.


Hilarious things that are left behind when people move out of their house

(HOMEOWNERSHIP) People often forget what changes and additions they’ve made to a house until it is too late. This Twitter thread is a hilarious reminder to take everything with you when you leave.



hidden in house

There are moments when social media brings people together and gives us comedy gold. Have you ever left something behind when you moved, something that while maybe not so crucially important to you, will definitely offer an interesting insight into your life? Such as a message written behind a wall, or a note hidden in an air duct? Well a twitter thread posted earlier this week opened up Pandora’s box for amusements on this topic and some of these are just getting stranger and stranger.

The original poster, @KaylaKumari, brought it up originally when she asked her mother, who had just recently moved out of her last home, if she’d uninstalled the special fire alarms that she recorded in her voice yelling, “GET OUT OF THE HOUSE BECAUSE MOM’S CANDLES CAUGHT THE HOUSE ON FIRE”. A perfect line, short and succinct. Now some poor family is going to have a fire and some woman’s voice will be ushering them out instead of an alarm. Hopefully there won’t be too much confusion there.

No Title

My parents sold their house like a month ago but my mother JUST realized she did not uninstall the special fire alarms she had put in that are a recording of her own voice screaming at me and my sister to “GET OUT OF THE HOUSE BECAUSE MOM’S CANDLES CAUGHT THE HOUSE ON FIRE”

After that, the tweets and retweets just kept coming. Some of them mostly relating to habits or forgotten moments. In four days, the post has gotten over 17K retweets and/or comments and some of these are gems.


A lot of people seem to enjoy feeding wildlife as well. Lots of fun shocks to go around. I would recommend however, to disclose that upon sale of the house so you don’t get sued. But this just goes to show that social media can be nice sometimes. A nice uplifting moment in our days.

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Start up creates online platform to make building homes easier

(HOMEOWNERSHIP) Atmos wants to help simplify the dream home building process by moving it online. Their platform will help you find builders, designers, and financing options.



Atmos homes

A start-up plans to bring together people, processes, and tools into one digital place for buyers to design and build their homes from start to finish. Co-founder and CEO of Atmos, Nicholas Donahue, grew up in a homebuilding family and always wondered what it would look like to use technology to rebuild the industry.

“Nearly everyone used to want to build a home; it was the American dream, but most people choose not to do it because of the complexity,” Donahue said, “While everything else has moved fully online, homebuilding is still the same in-person process. We are making the process simple enough that anyone can build the home of their dreams, modernizing and revitalizing the American dream.”

The way Atmos works is that they partner with local home builders that they claim to vet based on accreditation, reputation, proof (insurance + funds for construction loans), and pricing. Customers input their desired location and floor plan for the site on the platform. Atmos finds builders that best match the plan and coordinate the rest of the tasks to get the home built, including design, fixture packages, and financing. The company partners with local real estate agents to help sell a client’s existing home, or allows customers to use their own real estate agents if they prefer.

Atmos is participating in the California-based Y-Combinator accelerator, most known for launching companies like Airbnb, DoorDash and Instacart. The company has raised more than $2 million in VC seed round funding from Sam Altman of YC/ OpenAI, Adam Nash of Wealthfront, JLL Spark, and others.

According to Donahue, the rise in demand for housing in emerging cities coupled with low inventory makes building a more attractive option for buyers. He said “homeowners are converting from buying to building and when doing so are being forced to go online because of in-person restrictions. This has provided a huge opportunity for an online alternative to come into the space.”

Additionally, an increasing number of remote workers have come to envision their homes as combined office, schooling, and family spaces. In response, real estate agents report more requests for larger homes with outdoor space and dedicated offices, particularly for homes in the under $400k price range.

Atmos is currently focusing on Raleigh-Durham and Charlotte markets as they continue to refine their business model. Long-term, Donahue says the goal is to “redefine the way people live by enabling the next generation of homes and neighborhoods to exist.”

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FHFA extends rent moratoriums through August

(HOMEOWNERSHIP) Don’t freak out about the FHFA extending the moratorium, while many in the pay chain are affected, here’s what it means for Real Estate.



FHFA moratorium

As millions of Americans lost their jobs at the beginning of the Coronavirus pandemic, the FHFA announced a temporary prohibition of evictions and foreclosures that was set to expire on June 30. After reevaluating the job market and the record low unemployment rate, the FHFA extended this moratorium through August 30.

However, never did the FHFA nor the federal government put a hold on the rent, utility bills, or car insurance. Instead, most peoples’ bills have become endless. It’s a full circle here, those who can’t pay their rent impact their landlords ability to pay rent, so on and so forth.

The FHFA moratorium extension allows Americans to attempt to catch up on their bills as their jobs open back up. That said, there will be a glut of rental inventory as thousands of residents have been laid off or furloughed and can’t possibly come up with several months’ worth of rent. The long term effects will ripple through the sector, from rent decreases in some areas, to vacancy levels plummeting in others.

That said, industry experts maintain that while the industry will slow due to the global pandemic, the housing sector will be revived toward the second half of the year. It is not expected to be at full steam within this calendar year, however.

NAR President Vince Malta recently commented on existing home sales, “Although the real estate industry faced some very challenging circumstances over the last several months, we’re seeing signs of improvement and growth, and I’m hopeful the worst is behind us.”

But landlords are in a different boat than the rest of the sector, and have a certain struggle ahead. Some refused to be flexible with renters, while others have sought ways to retain residents without having vacancies or having to invest in turning a unit. This moratorium helps many renters, but landlords, particularly private landlords (not multifamily) will be hard hit.

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