Real Estate Technology Smart homes spy on you, here’s how to spy back (TECHNOLOGY) Wow surprise, smart homes spy on you constantly. Here’s why it matters, and how to spy back. Lindsay HuberSeptember 23, 2019
Real Estate Marketing Can the ‘Blemish Effect’ improve your closing ratio? (MARKETING) It may feel awkward to use the Blemish Effect, but it could mean more money in your pocket. Jack Lloyd, Senior Staff WriterSeptember 23, 2019
Real Estate Marketing Dark data may be the key to unlocking your brokerage’s potential (MARKETING NEWS) The key to a solid marketing campaign could be dark data if anyone can figure out how to actually use it. Alexandra BohannonSeptember 20, 2019
Real Estate Marketing Open Design – rarely used in real estate, but boosts earnings (OPERATIONS) Innovation is what keeps the industry alive, and Open Design improves the process, boosting the bottom line. AprilJo Murphy, Staff WrtierSeptember 20, 2019
Real Estate Technology RealEye tracks more than site clicks, it tracks where people look (TECHNOLOGY) RealEys is website tracking software that tells you more than just how many people look at your site or where they click. RealEye... Connor WrennSeptember 18, 2019
Real Estate Marketing Quokka: Retargeting ads for people who ignored your email (MARKETING) A new startup named after our favorite animal amplifies your ad efforts even after being ignored. Sweet! Jack Lloyd, Senior Staff WriterSeptember 18, 2019
Real Estate Technology How to run a phone system inside of Slack (no phone required) (TECH NEWS) Ottspott is a phone system that runs inside Slack. You don’t even have to own a telephone set – you can make... Ellen Vessels, Staff WriterSeptember 18, 2019
Op/Ed Compete by using data ruthlessly, but note this often forgotten ingredient (EDITORIAL) The use of analytic data is already well-documented in identifying likely customer behaviors and responses. But there's something at the core we aren't... Roger JonesSeptember 17, 2019
Homeownership LifeDoor automatically closes doors to save homes and lives (TECH NEWS) LifeDoor is one of the smartest devices we've seen in ages and could save peoples' lives and protect their homes. Kameron Lewellen, Staff WriterSeptember 17, 2019
Real Estate Marketing How to use Buffer’s social media calendar to boost your marketing efforts (MARKETING) Social media can be a handful to manage, but Buffer offers a calendar that could give you the competitive advantage. Hannah SchillingSeptember 17, 2019