After a successful launch last year, AM Open House has made great strides and has quickly become an industry favorite for getting open house visitors signed in, documented, and more.
They even launched an app for consumers to allow them to log in from their own app and track where they’ve visited, take notes, and not have to refill the info over and over at every open house.
Integrate the app into your existing tools
Fast forward, and the company has recently launched an open API which means that you or your tech team can take the app and either offer it directly, or simply integrate it into your existing suite of tools and let it gather data that goes directly into your backend.
Sidenote: If we’ve lost you so far, just forward this story to your tech team and they’ll tell you what they can do with it.
AM Open House founder, Anthony Mann explained that his ultimate goal is altruistic – he believes the app can benefit everyone from the consumer to the agent, from the MLS to a mortgage broker.
Why open the API?
Opening up the API allows the industry to use it alone or as part of their existing consumer-facing tools so they don’t have to ask consumers to download yet another app. This move is also a nod to the fact that people don’t just look for an open house, so the API allows the app to grow beyond its existing niche.
Mann notes that there is no tedious process, it is seamless, and expects adoption rates to increase beyond the handful of brokers who partnered as part of testing the API.
AM Open House can still be used as a standalone app, and interested parties can connect with the brand to tap into the open API.