Real Estate Marketing What I’ve learned from failed transactions Failed transactions can be a tremendous source of learning for any level of real estate professional, so they know what not to do next... Melissa Zavala, ColumnistMarch 20, 2024
Real Estate Brokerage 8 ways to keep work-life balance in a real estate career Your real estate practice can be overly consuming if you let it. With discipline, you can have a good work/life balance. Benn Rosales, Founder & PublisherFebruary 26, 2024
Real Estate Brokerage Here’s the better alternative to discounting your real estate services (EDITORIAL) Discounting real estate services is a consideration on some practitioners' minds, but there's a simple alternative to diminishing commissions Kevin RomitoApril 5, 2022
Op/Ed Dropping everything to unlock a door for a buyer damages the profession The real estate profession is unique in that everyone is on call, but until better practices are put into place, the profession will suffer. Erica RamusOctober 15, 2019
Real Estate Brokerage How you can capitalize on any recession (BUSINESS) Some see their local market struggles and have fear, but this is a case for quality control and accountability as the cure. Kevin RomitoOctober 2, 2016
Op/Ed Comparing real estate in 2006 to 2016 (make sure you’re up to speed) The practice of real estate has changed dramatically in the last decade, but the fundamentals remain the same. Are you up to date? Gina Kay LandisMay 17, 2016
Op/Ed How will real estate function differently in 20 years? As digital innovation takes hold, some wonder what the real estate practice will look like in another 20 years. It's safe to say that... Hannah AndersonOctober 26, 2015
Op/Ed 8 signs that it’s time to quit your real estate career Every real estate career has a different starting and ending point, and there are sure signs that for some people, it's time to quit. Lani Rosales, COO + News DirectorOctober 6, 2015
Real Estate Brokerage Realtors, you’ve been misinformed; do not bury St. Joseph statues upside down St. Joseph figurines and statues are used to bless the sale of a home, but they're being used incorrectly and Realtors should know. Lani Rosales, COO + News DirectorJuly 27, 2015
Op/Ed The rocky road between agents and appraisers came to a head, can now be synergistic There is an ongoing revolution between appraisers, lenders, and agents - this is a comprehensive overview of how we're finally in a positive place. Steve CookApril 12, 2015
Professionalism Why agents need to set homebuyer expectations, and how to go about it Many agents focus on listings, but aren't likely to reject a homebuyer's business - so how exactly can expectations be set to best serve... Melissa Zavala, ColumnistFebruary 3, 2015
Op/Ed 5 Things you better be doing to increase your business in 2015 To increase your business in 2015, there are things you should be doing right now to close out your year and pave the path... Melissa Zavala, ColumnistDecember 16, 2014
Op/Ed 5 necessary ways to build your real estate business in Q4 You want your business to grow going forward right? Of course you do. There are five actionables you can walk away with to make... Melissa Zavala, ColumnistOctober 8, 2014
Op/Ed Database and pipeline management is as easy as 3-2-1 Managing your pipeline is not as complicated as many believe, and avoiding lulls in your income can be done through these good habits. Melissa Zavala, ColumnistSeptember 18, 2014
Op/Ed Are open houses a waste of time? A contrary view to the contrarians Some say holding open houses during football season (or ever) is a waste of time, but that may not exactly be the case... Melissa Zavala, ColumnistSeptember 8, 2014