Social Media

Turns out LinkedIn is a great platform for video content


According to a recent study, LinkedIn is a popular spot for consuming news, yet remains overlooked. Time to reconsider your strategy.

LinkedIn is often overlooked

Two years ago, we gave small businesses a flow chart to help them get more out of their LinkedIn account. Even so, many people have still passed over LinkedIn because of the popularity of Facebook, Twitter, or Instagram.

Even large corporations have a difficult time managing their presence on multiple social media accounts. It’s no big surprise that LinkedIn gets overlooked, but it might be time to rethink the possibilities.


Survey proves LinkedIn is a great consumer portal

Wibbitz, a platform using text-to-video tool to create video of your stories, recently released the results of a survey about news consumption habits. About three-quarters of those surveyed reported that they get their news through Facebook, but the news junkies are on LinkedIn. Interestingly enough, LinkedIn users watch more video than users of other platforms.

According to the study, digital news sources (28 percent) have overtaken the TV news (24 percent) as the preferred source of news. Although reading news on the desktop computer is the preferred platform, that all changes when it comes to Millennials, who by far prefer to get their news on their smartphone.

Wibbitz also found that women tend to get their news from Facebook as opposed to men (82 percent to 69 percent.) Men get their news from Twitter and LinkedIn more commonly than women do. Facebook users preferred to read political news, while Snapchat users followed the arts and culture news scene more than other social media platforms.

Reach a broader network with video

The takeaway is that LinkedIn should not be ignored if you’re trying to use video to reach users and followers. About 60 percent of the adults in the United States watch videos online. Your brand has to be using video to remain relevant in today’s marketing environment.

LinkedIn is a great platform to initiate your video campaign, because the users want video. Easy peasy, right!?




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