Connect with us

Tech News

Apple’s new AR platform looks a lot like a gateway to VR

(TECH NEWS) Apple unveiled their new augmented reality ARKit at the WWDC and it seems like a stepping stone on the way to virtual reality.

Published

on

arkit

From WWDC

Apple’s new augmented reality platform ARKit is pretty cool itself, but even cooler is what its launch implies: Apple has unleashed some truly cutting edge tech.

bar
That cutting edge tech, with a little more development, could open the door for virtual reality.

What’s ARKit?

ARKit lets app makers map digital objects into 3D space by drawing on detailed camera and sensor data. The platform does what Apple calls “world tracking”: it finds points in your surrounding environment, then tracks them while you move your phone.

Rather than building a 3D model of a given space, ARKit can pin objects to a certain point of reference so as to accurately adjust scale and perspective.

ARKit can locate flat surfaces, allowing users to set up digital props on tables, floors or chairs — something Wayfair has been doing for a while now. With ARKit, developers won’t have to build their own tracking and imaging systems since they’ll have access to the tracking capabilities of the iPhone and iPad.

Word on the street is that ARKit is a step in Apple’s plan to develop augmented reality glasses.

That’s all fine and good, but let’s dive a little deeper into what else could be unfolding.

Paving the way to virtual reality

So the phone can track someone walking around a virtual object. Now, what if you put that phone into a VR headset? One could assume this would allow a user to walk around in a virtual environment. It’s not far-fetched at all; Google’s all-in-one VR headset was wired around Tango technology. Here’s another curious thing: Apple is rumored to be switching to VR-friendly OLED screens. Hmm.

Could there be an iPhone-based headset in the near future?

Rumors have been swirling around the topic for years now. Although Apple CEO Tim Cook has openly stated his preference for AR over VR, this new platform could counter his own arguments. The way Cook sees it, “VR isn’t going to be that big compared to AR. How long will it take? AR is going take a little while, because there’s some really hard technology challenges there. But it will happen. It will happen in a big way. And we will wonder, when it does [happen], how we lived without it. Kind of how we wonder how we lived without our [smartphones] today.” Cook doubts VR’s success because he thinks people don’t want to be cut off from reality.

AR is different, he says, because it simply enhances the world we already live in.

Let’s use Cook’s smartphone analogy. Like the smartphone, as AR becomes more sophisticated, it will become the new normal. People will start wanting more. When we become accustomed to our flashy augmented details accessorizing our daily lives, virtual reality won’t seem like such a big leap.

Apple has also recently made several interesting hires, including several former Microsoft employees with backgrounds in 3D user interfaces and machine learning for human activity recognition.

We don’t know exactly what’s cooking, but it certainly smells like VR.

Now let’s step back and focus on what we know. Apple’s got a new augmented reality platform. But is ARKit any more out of this world than other big names in the AR space? Yes and no.

Not exactly an underdog

Google and Facebook have also been hard at work on their own augmented reality platforms, but Apple’s has several advantages.

First, ARKit will be available on a vast array of devices, as opposed to Google’s Tango, which requires special hardware to be built into each Android device.

As for Facebook’s AR platform, despite boasting some impressive machine learning and adorable cartoon characters, developers are confined to Facebook’s Camera app. Apple, on the other hand, will allow developers to play around with adding augmented reality to independent iOS apps. For this reason, Apple claims to have “the largest AR platform in the world.”

So what will it mean when developers can build AR-first apps?

Even the much hyped-about Pokemon Go only use AR as a fun little bonus feature, not its main selling point. Snapchat and Facebook added AR into their platforms, but the popularity of these features comes from both companies’ large user bases, not from AR itself.

With ARKit, augmented reality will be way more accessible since developers can put their apps in front of large audiences for cheap.

This could eventually mean AR features become integrated into everyday apps we already use, like video chats, games and maps — henceforth beginning the gradual transformation of what we view as normal.

ARKit sounds promising, but it’s not hands down the best of the best.

It can definitely benefit from some of its competitors’ features, such as extra cameras built to capture depth data and wide-angle images, which would give ARKit the ability to construct 3D models of entire rooms — something Tango can already do relatively easily.

Failing to launch

Virtual reality, despite many attempts from major tech companies, has yet to really compel consumers enough to take off in a big way. It’s a fascinating concept that just needs to be executed correctly.

If Apple can fine-tune various elements of the AR apps already out there and then transcend into virtual, we might finally have a VR platform with that “wow” factor we’ve been waiting for.

#ARKit

Helen Irias is a Staff Writer at The American Genius with a degree in English Literature from University of California, Santa Barbara. She works in marketing in Silicon Valley and hopes to one day publish a comically self-deprecating memoir that people bring up at dinner parties to make themselves sound interesting.

Tech News

Making Slack actionable makes you productive

(TECHNOLOGY) Slack is an amazing productivity tool, but of course can add more to your plate – this feature puts you back on track.

Published

on

slack

You know when you’re using Slack and you’re having a conversation with your teammate about whether or not you should grab lunch or go to Soul Cycle, but before you can answer, your editor Slacks you about deadlines and your design partner messages you proofs and suddenly you snap back to reality and remember that you’ve been working on a blog post for an hour and your concentration is completely shattered? You know, the exact moment when your productivity is officially derailed?

Well, Slack now offers Actions to help make sure that doesn’t happen. Your day may get busy, but at least nothing will slip through the cracks, work-wise.

Integrated with project management tools like Asana, Zendesk, and Jira, Actions allows users to create and comment on tasks, tickets or issues within conversations. That means no clicking through tabs or apps until you can no longer remember why you started clicking in the first place. More importantly, Actions keeps track of the work you need to do and when you need to do it.

So, how do Actions work?

1. Need to create a deadline or set up an appointment? Anything you see in Slack that needs a follow-up can be turned into an action when you click the ••• icon and choose an “action.”

2. When you’ve completed an action, a message appears in your Slack channel and lets your team know you’ve flagged it for follow-up.

3. Whichever app you’ve integrated with will alert Slack at which point you and your team can determine the next steps.

Bottom-line, Actions help keep your workflow moving. While it may not stop the onslaught of Slack messages from breaking your concentration, at least you’ll know what you should to be concentrating on.

If you’re curious to know more about Actions, the company has ample info on their API pages for your perusal.

Continue Reading

Tech News

Freezetab streamlines how you save tabs in Chrome

(TECH NEWS) Freezetab is the newest chrome extension that allows you to organize saved tabs in a myriad of ways.

Published

on

freezetab

Internet made easier

With the browser becoming more and more of a workspace than merely an application, the built in bookmarks tool may leave you a bit hungry for more.

bar
Chrome users who need better tools to organize and manage bookmarks may find the power they need in Freezetab.

Bookmark’s cooler, hotter younger brother

Freezetab seeks to answer the questions of “what if I could organize my bookmarks by website” or “I only want to save all but two of these tabs on zen office designs.” It seeks to give you more options beyond the “one or all” choices in chrome. Here is the lowdown:

  • The calendar feature remembers WHEN you saved a tab – so if you can’t remember the title you can just go back to the day.
  • Chrome either lets you save one or all tabs. Freezetab expands those options to include: all, current, everything but current, right of, left of, or pick and choose.
  • If you are sharing a collection of tabs with a workgroup or a partner, it exports as a nice textbox that is easy to share in integrated messaging, IM, or email. Or even social media!
  • Sorting is robust, and there is a solid search feature that searches as you type.
  • That quick save feature saves all the tabs and closes them – and you can adjust that quick save feature to meet your needs.
  • There is a handy little star feature to note important bookmarks (i.e. recipes and excel techniques).
  • Enhances your close tab capability to close everything to the left and specific tabs – this great if you work in chrome and have 75 tabs open that have one letter names.
  • It is easier to sort tabs after you save them – you can search for them and then sort into folders you create rather manually organizing them into folders.
  • As a bonus: for those who don’t want to have to sort bookmarks – unlike Chrome which requires you to pick a folder or risk turning your bookmarks to an unorganized mess, the extension automatically organizes it for you.

Freezetab findings

After spending a few moments with Freezetab, it does fit in nicely with a workflow. Solidly reviewed, the developer did solve an issue with “pinned” tabs in the 1.2 update. – so it doesn’t remove or add them. The features are nice and easy to use, and it doesn’t require more than five minutes of playing around.

One complaint – if you choose to the right or left of the current tab to close, it did close the active tab as well – which was a little funky. But once you get comfortable with the nuances, it’s easy to use.
The interface is function over form, but you won’t have any problem using or customizing this extension. Now Bookmark smart y’all!

#FreezeTab

Continue Reading

Tech News

We’ve all seen job listings for UX writers, but what exactly is UX writing?

(TECH NEWS) We seeing UX writer titles pop up and while UX writing is not technically new, there are new availabilities popping up.

Published

on

writers net neutrality twitter facebook outlook email drag

The work of a UX writer is something you come across everyday. Whether you’re hailing an Uber or browsing Spotify for that one Drake song, your overall user experience is affected by the words you read at each touchpoint.

A UX writer facilitates a smooth interaction between user and product at each of these touchpoints through carefully chosen words.

Some of the most common touchpoints UX writers work on are interface copy, emails and notifications. It doesn’t sound like the most thrilling stuff, but imagine using your favorite apps without all the thoughtful confirmation messages we take for granted. Take Eat24’s food delivery app, instead of a boring loading visual, users get a witty message like “smoking salmon” or “slurping noodles.”

Eat24’s app has UX writing that works because it’s engaging.

Xfinity’s mobile app provides a pleasant user experience by being intuitive. Shows that are available on your phone are clearly labeled under “Available Out of Home.” I’m bummed that Law & Order: SVU isn’t available, but thanks to thoughtful UX writing at least I knew that sad fact ahead of time.

Regardless of where you find a UX writer’s work, there are three traits an effective UX writer must have. Excellent communication skills is a must. The ability to empathize with the user is on almost every job post.

But from my own experience working with UX teams, I’d argue for the ability to advocate as the most important skill.

UX writers may have a very specialized mission, but they typically work within a greater UX design team. In larger companies some UX writers even work with a smaller team of fellow writers. Decisions aren’t made in isolation. You can be the wittiest writer, with a design decision based on obsessive user research, but if you can’t advocate for those decisions then what’s the point?

I mentioned several soft skills, but that doesn’t mean aspiring UX writers can’t benefit from developing a few specific tech skills. While the field doesn’t require a background in web development, UX writers often collaborate with engineering teams. Learning some basic web development principles such as responsive design can help writers create a better user experience across all devices. In a world of rapid prototyping, I’d also suggest learning a few prototyping apps. Several are free to try and super intuitive.

Now that the UX in front of writer no longer intimidates you, go check out ADJ, The American Genius’ Facebook Group for Austin digital job seekers and employers. User centered design isn’t going anywhere and with everyone getting into the automation game, you can expect even more opportunities in UX writing.

Continue Reading
Advertisement

Our Great Partners

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Emerging Stories

Get The American Genius
neatly in your inbox

Subscribe to get business and tech updates, breaking stories, and more!