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Apple’s new AR platform looks a lot like a gateway to VR

(TECH NEWS) Apple unveiled their new augmented reality ARKit at the WWDC and it seems like a stepping stone on the way to virtual reality.

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From WWDC

Apple’s new augmented reality platform ARKit is pretty cool itself, but even cooler is what its launch implies: Apple has unleashed some truly cutting edge tech.

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That cutting edge tech, with a little more development, could open the door for virtual reality.

What’s ARKit?

ARKit lets app makers map digital objects into 3D space by drawing on detailed camera and sensor data. The platform does what Apple calls “world tracking”: it finds points in your surrounding environment, then tracks them while you move your phone.

Rather than building a 3D model of a given space, ARKit can pin objects to a certain point of reference so as to accurately adjust scale and perspective.

ARKit can locate flat surfaces, allowing users to set up digital props on tables, floors or chairs — something Wayfair has been doing for a while now. With ARKit, developers won’t have to build their own tracking and imaging systems since they’ll have access to the tracking capabilities of the iPhone and iPad.

Word on the street is that ARKit is a step in Apple’s plan to develop augmented reality glasses.

That’s all fine and good, but let’s dive a little deeper into what else could be unfolding.

Paving the way to virtual reality

So the phone can track someone walking around a virtual object. Now, what if you put that phone into a VR headset? One could assume this would allow a user to walk around in a virtual environment. It’s not far-fetched at all; Google’s all-in-one VR headset was wired around Tango technology. Here’s another curious thing: Apple is rumored to be switching to VR-friendly OLED screens. Hmm.

Could there be an iPhone-based headset in the near future?

Rumors have been swirling around the topic for years now. Although Apple CEO Tim Cook has openly stated his preference for AR over VR, this new platform could counter his own arguments. The way Cook sees it, “VR isn’t going to be that big compared to AR. How long will it take? AR is going take a little while, because there’s some really hard technology challenges there. But it will happen. It will happen in a big way. And we will wonder, when it does [happen], how we lived without it. Kind of how we wonder how we lived without our [smartphones] today.” Cook doubts VR’s success because he thinks people don’t want to be cut off from reality.

AR is different, he says, because it simply enhances the world we already live in.

Let’s use Cook’s smartphone analogy. Like the smartphone, as AR becomes more sophisticated, it will become the new normal. People will start wanting more. When we become accustomed to our flashy augmented details accessorizing our daily lives, virtual reality won’t seem like such a big leap.

Apple has also recently made several interesting hires, including several former Microsoft employees with backgrounds in 3D user interfaces and machine learning for human activity recognition.

We don’t know exactly what’s cooking, but it certainly smells like VR.

Now let’s step back and focus on what we know. Apple’s got a new augmented reality platform. But is ARKit any more out of this world than other big names in the AR space? Yes and no.

Not exactly an underdog

Google and Facebook have also been hard at work on their own augmented reality platforms, but Apple’s has several advantages.

First, ARKit will be available on a vast array of devices, as opposed to Google’s Tango, which requires special hardware to be built into each Android device.

As for Facebook’s AR platform, despite boasting some impressive machine learning and adorable cartoon characters, developers are confined to Facebook’s Camera app. Apple, on the other hand, will allow developers to play around with adding augmented reality to independent iOS apps. For this reason, Apple claims to have “the largest AR platform in the world.”

So what will it mean when developers can build AR-first apps?

Even the much hyped-about Pokemon Go only use AR as a fun little bonus feature, not its main selling point. Snapchat and Facebook added AR into their platforms, but the popularity of these features comes from both companies’ large user bases, not from AR itself.

With ARKit, augmented reality will be way more accessible since developers can put their apps in front of large audiences for cheap.

This could eventually mean AR features become integrated into everyday apps we already use, like video chats, games and maps — henceforth beginning the gradual transformation of what we view as normal.

ARKit sounds promising, but it’s not hands down the best of the best.

It can definitely benefit from some of its competitors’ features, such as extra cameras built to capture depth data and wide-angle images, which would give ARKit the ability to construct 3D models of entire rooms — something Tango can already do relatively easily.

Failing to launch

Virtual reality, despite many attempts from major tech companies, has yet to really compel consumers enough to take off in a big way. It’s a fascinating concept that just needs to be executed correctly.

If Apple can fine-tune various elements of the AR apps already out there and then transcend into virtual, we might finally have a VR platform with that “wow” factor we’ve been waiting for.

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Helen Irias is a Staff Writer at The American Genius with a degree in English Literature from University of California, Santa Barbara. She works in marketing in Silicon Valley and hopes to one day publish a comically self-deprecating memoir that people bring up at dinner parties to make themselves sound interesting.

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The semantic argument of the phrase ‘Full Stack’

(TECH NEWS) As the tech industry knows, being able to classify your job qualifications is paramount.

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Semantics

A new debate is emerging in the web development world and it’s not about which framework is best, or which language is most marketable.

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In fact the debate isn’t a matter of code, it’s a matter of words.

It’s Not Just About Experience Level

“Full Stack Developer” is the title developers both new and old often use to describe themselves. According to a Stack Overflow developer survey touted as the “most comprehensive developer survey conducted” the title is among the top five respondents used to describe themselves.

However, not everyone thinks newer developers should adopt the title.

It would be easy to distill the debate to a matter of experience level, veterans earned the “full stack” title, while newer programmers haven’t. However, there’s way more layers to this debate.

What Exactly is Full Stack

First of all, a simple google search reveals several different definitions of “full stack.” There’s general consensus when it comes to the high-level definition. CodeUp sums up this definition, “The term full stack means developers who are comfortable working with both back-end and front-end technologies.”

When it comes down to the nitty-gritty of what exactly falls under back-end and front-end, there’s some disagreement.

Mastery level also matters, but again there’s disagreement over what’s acceptable. In one camp, are the proficiency pushers who require not only a breadth of understanding, but also a depth of understanding in multiple areas.

In this camp, it’s not just good enough to have exposure to SQL, one must have proficiency in SQL.

In the other camp, are the generalist. They also require a breadth of knowledge, but are happy with a basic familiarity of each stack element. When it comes to debating whether newer developers should adopt the full stack title, the lack of clarity on what full stack means in the first place is a major stumbling block.

Why Full Stack?

Besides clarifying the what behind “full stack” some folks are also clarifying the why. According to Indeed’s job trends, the number of postings and searches matching “full stack developer” on average has trended upwards since 2012 . The title’s popularity causes some to believe that new developers are adopting the title as a buzzword with no real care put into understanding what “full stack” means.

Android Programmer Dan Kim from Basecamp warns, “Just don’t fall back to labeling yourself with a bullshit buzzword that everyone else uses.”

For others, adopting the full stack title is a matter of mindset. As Web developer Christian Maioli over at TechBeacon writes: “To me, a full stack developer is someone who has the curiosity and drive to test the limits of a technology and understand how each piece works generally in various scenarios. Having this mindset will give developers more value and more power in dealing with new situations.”

In both cases, understanding why a new developer adopts the full stack title is connected to understanding whether they’re overselling their skills and how valuable their skills are to a potential employer.

Beyond Job Titles

Finally, this debate about whether new developers should use the “full stack” title brings up the need for alternative methods of measuring proficiency. This need isn’t limited to the web development world, as technology innovates job titles become convoluted.

A job title won’t be the most reliable way to communicate what you bring to a job or what you expect.Click To Tweet

Quantifying what you’ve accomplished in the past, along with what tools you used will be critical in a time where job titles aren’t trusted.

This story was first published here on April 7, 2017.

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We’ve all seen job listings for UX writers, but what exactly is UX writing?

(TECH NEWS) We seeing UX writer titles pop up and while UX writing is not technically new, there are new availabilities popping up.

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The work of a UX writer is something you come across everyday. Whether you’re hailing an Uber or browsing Spotify for that one Drake song, your overall user experience is affected by the words you read at each touchpoint.

A UX writer facilitates a smooth interaction between user and product at each of these touchpoints through carefully chosen words.

Some of the most common touchpoints UX writers work on are interface copy, emails and notifications. It doesn’t sound like the most thrilling stuff, but imagine using your favorite apps without all the thoughtful confirmation messages we take for granted. Take Eat24’s food delivery app, instead of a boring loading visual, users get a witty message like “smoking salmon” or “slurping noodles.”

Eat24’s app has UX writing that works because it’s engaging.

Xfinity’s mobile app provides a pleasant user experience by being intuitive. Shows that are available on your phone are clearly labeled under “Available Out of Home.” I’m bummed that Law & Order: SVU isn’t available, but thanks to thoughtful UX writing at least I knew that sad fact ahead of time.

Regardless of where you find a UX writer’s work, there are three traits an effective UX writer must have. Excellent communication skills is a must. The ability to empathize with the user is on almost every job post.

But from my own experience working with UX teams, I’d argue for the ability to advocate as the most important skill.

UX writers may have a very specialized mission, but they typically work within a greater UX design team. In larger companies some UX writers even work with a smaller team of fellow writers. Decisions aren’t made in isolation. You can be the wittiest writer, with a design decision based on obsessive user research, but if you can’t advocate for those decisions then what’s the point?

I mentioned several soft skills, but that doesn’t mean aspiring UX writers can’t benefit from developing a few specific tech skills. While the field doesn’t require a background in web development, UX writers often collaborate with engineering teams. Learning some basic web development principles such as responsive design can help writers create a better user experience across all devices. In a world of rapid prototyping, I’d also suggest learning a few prototyping apps. Several are free to try and super intuitive.

Now that the UX in front of writer no longer intimidates you, go check out ADJ, The American Genius’ Facebook Group for Austin digital job seekers and employers. User centered design isn’t going anywhere and with everyone getting into the automation game, you can expect even more opportunities in UX writing.

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Loopy is the new easy tool that helps explain hard ideas

(TECH NEWS) Loopy is a tool that can revolutionize how we explain anything from personal ideas to business complexities.

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In a world filled with complex systems, Loopy serves as a tool for people to take their time understanding them.

The tool allows users to create interactive simulations to help people explain their ways of thinking.

Loopy has found a way for people to interact with simulations without complicated code or overused drag and drop. You can create your own or collaborate with other simulations already made on the site.

It is a great way to challenge yourself while learning how each system works.

Loopy encourages you to ask hypothetical questions to better understand the systems. The model consists of circles and arrows to remain uncomplicated. When you remix or interact with simulations that were made by other users, it is as if you are having a conversation via the simulations. Loopy describes this as “talking in systems” which makes the entire experience more impactful.

Though Loopy can be used as a fun way to exercise your brain, it also has practical implications. For instance, simulations can be embedded into blog posts, live lectures and presentations. You can also develop videos to further explain complex ideas.

This is especially useful for businesses who want to simplify their models when communicating with investors and consumers.

Simulations can be a fun way to illustrate your thoughts and support your ideas. Businesses can use Loopy to create collaborative activities for their employees to mess around with as well.

The best part is that anyone can try it out for free. On their site, you can develop your own simulations or adjust ones that have already been made.

At its core, Loopy is simulation software.

However, their goal is to give everyone the tools that they need to understand complex systems. This goes for both the creators and the viewers, who are all a part of the process.

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