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Apple’s new AR platform looks a lot like a gateway to VR

(TECH NEWS) Apple unveiled their new augmented reality ARKit at the WWDC and it seems like a stepping stone on the way to virtual reality.

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From WWDC

Apple’s new augmented reality platform ARKit is pretty cool itself, but even cooler is what its launch implies: Apple has unleashed some truly cutting edge tech.

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That cutting edge tech, with a little more development, could open the door for virtual reality.

What’s ARKit?

ARKit lets app makers map digital objects into 3D space by drawing on detailed camera and sensor data. The platform does what Apple calls “world tracking”: it finds points in your surrounding environment, then tracks them while you move your phone.

Rather than building a 3D model of a given space, ARKit can pin objects to a certain point of reference so as to accurately adjust scale and perspective.

ARKit can locate flat surfaces, allowing users to set up digital props on tables, floors or chairs — something Wayfair has been doing for a while now. With ARKit, developers won’t have to build their own tracking and imaging systems since they’ll have access to the tracking capabilities of the iPhone and iPad.

Word on the street is that ARKit is a step in Apple’s plan to develop augmented reality glasses.

That’s all fine and good, but let’s dive a little deeper into what else could be unfolding.

Paving the way to virtual reality

So the phone can track someone walking around a virtual object. Now, what if you put that phone into a VR headset? One could assume this would allow a user to walk around in a virtual environment. It’s not far-fetched at all; Google’s all-in-one VR headset was wired around Tango technology. Here’s another curious thing: Apple is rumored to be switching to VR-friendly OLED screens. Hmm.

Could there be an iPhone-based headset in the near future?

Rumors have been swirling around the topic for years now. Although Apple CEO Tim Cook has openly stated his preference for AR over VR, this new platform could counter his own arguments. The way Cook sees it, “VR isn’t going to be that big compared to AR. How long will it take? AR is going take a little while, because there’s some really hard technology challenges there. But it will happen. It will happen in a big way. And we will wonder, when it does [happen], how we lived without it. Kind of how we wonder how we lived without our [smartphones] today.” Cook doubts VR’s success because he thinks people don’t want to be cut off from reality.

AR is different, he says, because it simply enhances the world we already live in.

Let’s use Cook’s smartphone analogy. Like the smartphone, as AR becomes more sophisticated, it will become the new normal. People will start wanting more. When we become accustomed to our flashy augmented details accessorizing our daily lives, virtual reality won’t seem like such a big leap.

Apple has also recently made several interesting hires, including several former Microsoft employees with backgrounds in 3D user interfaces and machine learning for human activity recognition.

We don’t know exactly what’s cooking, but it certainly smells like VR.

Now let’s step back and focus on what we know. Apple’s got a new augmented reality platform. But is ARKit any more out of this world than other big names in the AR space? Yes and no.

Not exactly an underdog

Google and Facebook have also been hard at work on their own augmented reality platforms, but Apple’s has several advantages.

First, ARKit will be available on a vast array of devices, as opposed to Google’s Tango, which requires special hardware to be built into each Android device.

As for Facebook’s AR platform, despite boasting some impressive machine learning and adorable cartoon characters, developers are confined to Facebook’s Camera app. Apple, on the other hand, will allow developers to play around with adding augmented reality to independent iOS apps. For this reason, Apple claims to have “the largest AR platform in the world.”

So what will it mean when developers can build AR-first apps?

Even the much hyped-about Pokemon Go only use AR as a fun little bonus feature, not its main selling point. Snapchat and Facebook added AR into their platforms, but the popularity of these features comes from both companies’ large user bases, not from AR itself.

With ARKit, augmented reality will be way more accessible since developers can put their apps in front of large audiences for cheap.

This could eventually mean AR features become integrated into everyday apps we already use, like video chats, games and maps — henceforth beginning the gradual transformation of what we view as normal.

ARKit sounds promising, but it’s not hands down the best of the best.

It can definitely benefit from some of its competitors’ features, such as extra cameras built to capture depth data and wide-angle images, which would give ARKit the ability to construct 3D models of entire rooms — something Tango can already do relatively easily.

Failing to launch

Virtual reality, despite many attempts from major tech companies, has yet to really compel consumers enough to take off in a big way. It’s a fascinating concept that just needs to be executed correctly.

If Apple can fine-tune various elements of the AR apps already out there and then transcend into virtual, we might finally have a VR platform with that “wow” factor we’ve been waiting for.

#ARKit

Helen Irias is a Staff Writer at The American Genius with a degree in English Literature from University of California, Santa Barbara. She works in marketing in Silicon Valley and hopes to one day publish a comically self-deprecating memoir that people bring up at dinner parties to make themselves sound interesting.

Tech News

Facebook policy sets themselves up for yet another failure

(TECH) Facebook’s role in news consumption increases, and their new policy regarding news is raising eyebrows.

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Facebook did not get a lot of likes a when it was facing scrutiny for taking money for Russian ads, and their subsequent role in the 2016 Presidential election. In response to that, Facebook announced its Ad Archive – a public political archive to allow users more transparency in who purchased those ads like you can on television. Additionally, they changed their political ads policy.

Of course, the goal of this is to promote transparency and give the public an opportunity to scrutinize advertisers and have more control about what they do with that information. Facebook and the world at large acknowledges that still isn’t a perfect solution, and there are many problems left to work out, including how perpetrators can get around the new rules by simply setting up an LLC.

Now, Facebook says they will include news pages in their Ad Archives. While this decision was originally opposed by many news publishers, and Facebook compromised by putting them in a separate category, it has officially become part of Facebook policy.

To be a news page, there are several criteria pages and promoters must follow, including focusing on current events and news, spreading factual and true information, and publishing content that is not user generated or aggregated from other areas of the web. Also, the amount of advertising content can not exceed the amount of content related to news.

Facebook’s decision to include news publishers involved some input from The Trust Project was a decent step, but it’s almost certain that many publishers are raising their eyebrows at the decision to include them in the archive, with the indication that news organizations are as suspect as corrupt Russian players. It is particularly grating in an environment where Twitter has opted not to lump news and Russian actors together.

Certainly, how publishers spend their dollars and make platform decisions will be impacted, especially as this continues. Given the broad domains of ad archive – elections, elected officials, and issues of national importance – we are likely to see how things play out over the next few months.

The biggest concern of course, is how this sets Facebook up for another failure in regards to how it handles news, and how this will impact the people receiving that news. And hopefully, we find out before the stakes are too high.

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Tech News

Quickly delete years of your stupid Facebook updates

(SOCIAL MEDIA) Digital clutter sucks. Save time and energy with this new Chrome extension for Facebook.

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When searching for a new job, it’s always a good idea to scan your social media presence to make sure you’re not setting yourself up for failure with offensive or immature posts.

In fact, you should regularly check your digital life even if you’re not on the job hunt. You never know when friends, family, or others are going to rabbit hole into reading everything you’ve ever posted.

Facebook is an especially dangerous place for this since the social media giant has been around for over fourteen years. Many accounts are old enough to be in middle school now.

If you’ve ever taken a deep dive into your own account, you may have found some unsavory posts you couldn’t delete quickly enough.

We all have at least one cringe-worthy post or picture buried in years of digital clutter. Maybe you were smart from the get-go and used privacy settings. Or maybe you periodically delete posts when Memories resurfaces that drunk college photo you swore wasn’t on the internet anymore.

But digging through years of posts is time consuming, and for those of us with accounts older than a decade, nearly impossible.

Fortunately, a new Chrome extension can take care of this monotonous task for you. Social Book Post Manager helps clean up your Facebook by bulk deleting posts at your discretion.

Instead of individually removing posts and getting sucked into the ensuing nostalgia, this extension deletes posts in batches with the click of a button.

Select a specific time range or search criteria and the tool pulls up all relevant posts. From here, you decide what to delete or make private.

Let’s say you want to destroy all evidence of your political beliefs as a youngster. Simply put in the relevant keyword, like a candidate or party’s name, and the tool pulls up all posts matching that criteria. You can pick and choose, or select all for a total purge.

You can also salt the earth and delete everything pre-whatever date you choose. I could tell Social Book to remove everything before 2014 and effectively remove any proof that I attended college.

Keep in mind, this tool only deletes posts and photos from Facebook itself. If you have any savvy enemies who saved screenshots or you cross-posted, you’re out of luck.

The extension is free to use, and new updates support unliking posts and hiding timeline items. Go to town pretending you got hired on by the Ministry of Truth to delete objectionable history for the greater good of your social media presence.

PS: If you feel like going full scorched Earth, delete everything from your Facebook past and then switch to this browser to make it harder for Facebook to track you while you’re on the web.

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Tech News

Why are all apps starting to look exactly the same?

(TECHNOLOGY) As apps evolve, they are beginning to look uniform – is this a good or bad thing?

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Have you noticed that all apps are beginning to look a lot alike? Many popular social media apps are utilizing minimalist designs, featuring lots of black and white with negative space and little color.

At a glance, you may not be able to differentiate what’s Airbnb and what’s Instagram. Normally, something like this could be argued to be unoriginal and boring. However, let’s look at the positives.

If every app – for the most part – is operating with the same design, they’re not trying to constantly one-up each other with the next big look. As a result, they have more time to focus on what’s important – the content found on the app and the functions of the app.

While many apps offer similar features (like Snapchat, Facebook, and Instagram both having Stories), every social media app has its own flair that keeps users coming back. And, user retention is higher if they feel comfortable using the app – which is another plus of them all having similar designs.

If you have 12 different social media apps with 12 different interfaces and means of operation, it’s unlikely that a user will keep up with all 12. But, if they know exactly how to use them, the user can flip back and forth like it’s nothing.

However, “app fatigue is a real thing,” said Yaz of UX Collective. “Most people have grown tired of bouncing between too many apps or learning how to use a new interface after every new download.”

Below is Yaz’s exploration of the uniformity in apps:

Research has found that a quarter of all apps are deleted after just one use. People tend to stick with the apps that they have found made a positive impact in their lives – either for communication with others or apps that save them time.

Uniformity means developers can spend more of their time on creating the content that will aid in better communication and more time saving options.

Again, what it comes down to is the content and function. That’s where the true creativity comes in. People aren’t using Airbnb because the app or the website are ridiculously exciting; they’re using it because it offers a service that is beneficial.

What are your thoughts on app uniformity? Unoriginal, or a stepping stone for what’s really important?

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