Connect with us

Tech News

Snapchat’s new AR filters are wicked cool

(TECH NEWS) Snapchat recently released a set of filters which can be used to create some pretty cool 3D effects in the real-world.

Published

on

snapchat 3d filters

Flower crowns and voice changers

Snapchat’s photo filters are a large part of what has made the social media platform so popular. Snapchatters love using the filters to turn themselves into rainbows, butterflies, dogs, fairies, or just fine tune their complexion with a color-correcting filter.

bar
Now, users can take the filters they know and love and use them in the real-world to create 3D effects with their rear-facing smartphone camera.

3D filters for augmented reality

Snapchat announced it would be added their popular Lenses feature, which superimposes 3D effects over real-world photos using the rear-facing camera.

Previously, these effects could only be used with the front-facing camera for selfies, and they were not in 3D.

With Snapchat’s recent release of World Lenses, users can apply Lenses, add 3D text, create flowers that sprout, along with many other options that give the user a sense of augmented reality. Remember how wildly popular Pokemon Go was when it began? Augmented reality (AR) played a big part in that popularity.

AR allows the user to become more engaged with their surroundings.

Many other social media platforms (Facebook, Google, and Instagram) have a team of AR or VR experts working to fine tune these features to take their users’ experiences to the next level. The fact that Snapchat was the first to fully roll out a set of AR features, could up their game substantially. Considering Instagram Stories managed to reach an impressive milestone and surpass Snapchat by hitting 200 million users. Since Instagram’s stories were launched as a full-force competition to Snapchat’s Stories, it’s likely that Snapchat decided to launch their World Lenses as a one-up on Instagram.

How to use the real-world filters

Ready to give it a try? It’s not too different than the regular Snapchat lenses. To interact with an object, simply tap the camera screen after taking a rear-facing photo (from the app). Swiping up or down will change the 3D object’s distance or you can press and hold an object to pick it up and move it somewhere else. If you want to add a new object, simply tap somewhere in the screen (away from any previously placed objects) and you can add to your real-world photo.

The first time you use these lenses, there is an animation to help you through the process.

Like the regular selfie lenses, the 3D lenses will be rotated, changed, and continually updated so you always have a fresh selection of objects from which to choose.

In the past, Facebook and Instagram have adapted some feature from Snapchat so, it will be interesting to see if either platform takes on Snapchat’s recently introduced AR aspects.

It seems like AR and VR are the hot ticket item to engage users and keep them on your platform. Click To Tweet

Have you tried the new World Lenses yet? If you haven’t, will you?

#SnapAR

Jennifer Walpole is a Senior Staff Writer at The American Genius and holds a Master's degree in English from the University of Oklahoma. She is a science fiction fanatic and enjoys writing way more than she should. She dreams of being a screenwriter and seeing her work on the big screen in Hollywood one day.

Tech News

New Apple Watch is awesome, but past watches could be just as good for cheaper

(TECH NEWS) The Apple Watch Series 6 is a ridiculous display of self-flattery—but that doesn’t mean people won’t line up to buy it in droves.

Published

on

Apple Watch being worn on wrist showing weather for Montreal.

The Apple Watch has been the subject of everything from speculation to ridicule during its relatively short tenure on this planet. While most have nothing but praise for the most recent iteration, that praise comes at a cost: The Apple Watch’s ghost of Christmas past.

Or, to put it more literally, the fact that the Apple Watch’s prior version and accompanying variations are too good—and, at this point, too comparatively cheap—to warrant buying the most recent (and expensive) option.

Sure, the Apple Watch Series 6 has a bevy of health features—a sensor that can take an ECG and a blood oxygen test, to name a couple—but the Series 5 has almost everything else that makes the Apple Watch Series 6 “notable.” According to Gear Patrol, even the Series 4 is comparable if you don’t mind forgoing the option to have the Apple Watch’s screen on all of the time.

More pressingly, Gear Patrol points out, is the availability of discount options from Apple. The Apple Watch Series 3 and Apple Watch SE are, at this point, budget options that still do the job for smart watch enthusiasts.

Not to mention any Apple Watch can run updates can utilize Apple’s Fitness Plus subscription—another selling point that, despite its lucrative potential, doesn’t justify buying a $400 watch when a cheaper option is present.

It’s worth noting that Apple is no stranger to outdoing themselves retroactively. Every year, Apple’s “new” MacBook, iPhone, and iPad models are subjected to extensive benchmarking by every tech goatee around. And the conclusion is usually that buying a generation or two behind is fine—and, from a financial perspective, smart.

And yet, as the holidays roll around or the initial drop date of a new product arrives, Apple invariably goes through inventory like a tabby cat through unattended butter.

The Apple Watch is already a parody of itself, yet its immense popularity and subtle innovation has promoted it through several generations and a few spin-off iterations. And that’s not even including the massive Apple-specific watch band market that appears to have popped up as a result.

Say what you will about the Series 6; when the chips are on the table, my money’s on the consumers making the same decisions they always make.

Continue Reading

Tech News

Microsoft acquires powerful AI language processor GPT-3, to what end?

(TECH NEWS) This powerful AI language processor sounds surprisingly human, and Microsoft has acquired rights to the code. How much should we worry?

Published

on

Code on screen, powering AI technology

The newly-released GPT-3 is the most insane language model in the NLP (natural language processor) field of machine learning. Developed by OpenAI, GPT-3 can generate strikingly human-like text for a vast range of purposes like bots and advertising, to poetry and creative writing.

While GPT-3 is accessible to everyone, OpenAI has expressed concerns over using this AI tech for insidious purposes. For this reason, Microsoft’s new exclusive license on the GPT-3 language model may be a tad worrisome.

First of all, for those unfamiliar with the NPL field, software engineer, and Youtuber, Aaron Jack, provides a detailed overview of GPT-3’s capabilities and why everyone should be paying attention.

Microsoft’s deal with OpenAI should come as little surprise since OpenAI uses the Azure cloud platform to access enough information to train their models.

Microsoft chief technology officer Kevin Scott announced the deal on the company blog this week: “We see this as an incredible opportunity to expand our Azure-powered AI platform in a way that democratizes AI technology, enables new products, services and experiences, and increases the positive impact of AI at Scale,” said Scott.

“Our mission at Microsoft is to empower every person and every organization on the planet to achieve more, so we want to make sure that this AI platform is available to everyone – researchers, entrepreneurs, hobbyists, businesses – to empower their ambitions to create something new and interesting.”

OpenAI has assured that Microsoft’s exclusive license does not affect the general public’s access to the GPT-3 model. The difference is Microsoft will be able to use the source code to combine with their products.

While OpenAI needs Azure to train these models, handing over the source code to another party is, to put it mildly, tricky. With the earlier GPT-2 model, OpenAI initially refused publishing the research out of fear it could be used to generate fake news and propaganda.

Though the company found there was no evidence to suggest the GPT-2 was utilized this way and later released the information, handing the key of the exponentially more powerful iteration to one company will undoubtedly hold ramifications in the tech world.

Continue Reading

Tech News

What is UI/UX? Take a little time to learn for free!

(TECH NEWS) For the all-time low price of—well, free—Invise gives you the option of learning a few basic UI and UX design techniques.

Published

on

Woman browsing web, made easy with UI/UX

There’s no denying the strong impact UI and UX design has on the success of a website, app, or service—and, thanks to some timely altruism, you can add basic design understanding to your résumé for free.

Invise is a self-described beginner’s guide to the UI/UX field, and while they do not purport to deliver expert knowledge or “paid courses”, the introduction overview alone is pretty hefty.

The best part—aside from the “free” aspect—is how simple it is to get a copy of the guide: You enter your email address on the Invise website, click the appropriate button, and the guide is yours after a quick email verification.

According to Invise, their beginner’s guide to UI and UX covers everything from color theory and typography to layout, research principles, and prototyping. They even include a segment on tools and resources to use for optimal UI/UX work so that you don’t have to take any risks on dicey software.

UI—short for “user interface”—and UX, or “user experience”, are two critical design aspects found in everything from websites to app and video game menus. As anyone who has ever picked up an outdated smartphone knows, a janky presentation of options or—worse yet—a lack of intuitive menus can break a user’s experience far faster than slow hardware.

Similarly, if you’re looking to retain customers who visit your website or blog, presenting their options to them in a jarring or unfamiliar way—or selecting colors that clash for your landing page—can be just as fatal as not having a website to begin with.

The overarching problem, then, becomes one of cost. Hiring a design expert is expensive and can be time-consuming, so Invise is a welcome alternative—and, as a bonus, you don’t have to dictate your company’s vision to a stranger and hope that they “get it” if you’re doing your own design work.

2020 probably isn’t the year to break the bank on design choices, but the importance of UI and UX in your business can’t be overstated. If you have time to read up on some design basics and a small budget for a few of the bare-bones tools, you can take a relatively educated shot at putting together a modern, desirable interface.

Continue Reading

Our Great Partners

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Emerging Stories

Get The American Genius
neatly in your inbox

Subscribe to get business and tech updates, breaking stories, and more!