Kickstarter – at its core – is a brilliant idea (and I wish I’d thought of it first). Creating a funding platform to literally allow anyone to bring an idea to fruition by asking for – essentially – seed capital and investors en masse via crowdfunding is truly appealing in every sense of the word. Originally a stronghold of new inventions, gadgets, and apparel, it quickly spread into the entertainment industry as well, with hobbyist game developers, auteur filmmakers, and first time writers given the chance to use crowdfunding to breathe life into their creations.
Star Citizen first appeared on the Kickstarter platform way back in 2012 and was hailed as the next great space simulation game. The campaign was started by Chris Roberts – one of the grand masters of the genre – who created the legendary Wing Commander series while working at Origin Systems. While these might be unfamiliar to non-gamers, anyone who played computer and console games in the 80s and 90s would recognize each name as a juggernaut of the industry.
Without going into specifics, this is the equivalent of Steven Spielberg asking for money to make Montana Miles, a new franchise centered around an ace paleontologist and all around tough guy roughneck adventurer who maybe had a run in or two with certain historical societies while pursuing artifacts from an ancient and forgotten world.
Ol’ Steve is definitely gonna get backers. To really set this up, imagine he asked for money in the late 80s. That’s the kind of perfect storm situation we’d have here.
Star Citizen managed to bring in over $2.1 million from nearly 35,000 backers at its inception, and the fervor and excitement was high. This was due to the pedigree of those involved in the project and the fact that a massive space sim had not seen release in several years (the video game industry – like many others – goes through cycles, with certain properties and genres fading into and out of popularity). Fans eagerly donated, and it reached its original $500K goal quickly, with 9 people contributing $10,000 each and another 19 pledging $5,000.
Since then, additional crowdfunding was conducted by giving fans the option to buy ships and other digital goods to be used in-game, bringing the total to $339 million in the past 10 years (accounting for pre-production and other planning that was done prior to the Kickstarter campaign).
Backing up for a second, consider that I just said 10 years. Which doesn’t sound too bad until you consider that the game is still not out and has no projected release date. If you go to their website, you can be directed to their Pledge Store to purchase ships and other items for a game that isn’t even done, and last released new public material way back in 2015. A side project meant to appease and entice backers – Squadron 42 – just announced its own delay.
And the developers have more or less given no reassurance or updated timelines. The prevailing theory is that this is the result of feature creep, but even this has sparked a number of heated discussions and angry denial from the developers.
Understandably, gamers are angry, and are (perhaps justifiably) lashing out (I won’t link to Reddit or any other forums, but it’s easy to sniff these out). There’s even a (hilarious) Imgur repository of broken promises and failed deliverables against a backdrop of developer feel-good rhetoric. At least one lawsuit has been filed.
Let me take a moment here to say that the gaming industry is no stranger to delays, and has also seen games be released in broken states. The biggest recent example is Sony pulling Cyberpunk 2077 from its digital storefront and offering refunds. Cyberpunk 2077 is the biggest and most anticipated game at the moment, but has been delayed countless times, suffered numerous glitches, crashes, is otherwise unplayable on console platforms (both the Playstation 4 and Xbox One), and been called a disaster.
Let’s not even go into talking about the legacy of delayed games, which stretches from Daikatana, Duke Nukem Forever, No Man’s Sky (though it should be noted that Hello Games has worked tirelessly to rectify the game’s original dismal state against its many, many promises)… The list goes on.
But we’re getting a little off course here by looking at traditionally funded games (even if there are dozens of problems there too). In terms of pure Kickstarter-funded debacles? There’s lots of examples, including DoubleFine’s Broken Age (famous for being the first major game to be crowdfunded and a story in and of itself), SpaceVenture (now over seven years late), and whatever it was that Yogscast game was trying to do (relevant because this was one of the biggest Youtube groups at the time). What about when backers paid for the Oculus Rift, only to have it purchased
outright by Facebook before it was even released to backers?
There’s too many fascinating and infuriating rabbit holes to go through.
So let’s talk about Kickstarter directly for a bit, because if we’re going to play the blame game (hah!), then we certainly need to consider their participation. As it stands, Kickstarter continues to operate with almost no oversight, and has remained a silent and invisible actor throughout these failures. In effect, they are a neutral third party.
Even worse, Kickstarter themselves say that a creator is under zero obligation to complete their project, and relies heavily on the fact that each and every crowdfunding campaign functions in a benefit of the doubt construct. If a creator reaches funding and is never heard from again, Kickstarter maintains that not only will they not pursue any kind of legal action, but doubles down on blaming the investing audience by stating that they knew the risks upfront. Put bluntly: Kickstarter has a very convenient excuse that “art works by different rules.”
In almost all instances, this has resulted in incomplete and abandoned projects, often fueled by lies, deception, and fraud. And yet, Kickstarter has dodged any and all liability, and it’s unlikely that backers can easily exercise any kind of legal action. A similar situation would be taking a contractor to court over an unfinished job, but having no way to actually enforce restitution even under a favorable judgement.
This doesn’t even take into account that there’s a chance of a rogue backer voicing so much dissatisfaction that they sue a company into bankruptcy. Sure, this sounds like reasonable punishment, is entirely legal, and conceivably is well within the rights of that person. But even so, does the blame lie with an inexperienced creator, impossibly high standards set by a (debatably unreasonable) customer, or with Kickstarter being an enabler?
The lofty goals of Kickstarter set against this backdrop of numerous pitfalls suddenly tarnishes its efficacy and integrity, exacerbated by a laundry list of what ifs and potentialities. There’s simply too many legal issues to navigate when it comes to crowdfunding.
Real quick, I want to mention a few other things – similar crowdfunding platforms such as Indiegogo have the same issues, GoFundMe is not without its own controversies, and Valve’s digital marketplace Steam gives developers the same loophole via its Early Access program by allowing them to keep a game in a forever-limbo state.
So I guess the lesson here is that all of these crowdfunding platforms should be treated with a similar attitude you might have when playing the lottery. At the least, try to vet the creator beforehand, as there are certainly viable companies that have run successful campaigns in the past. I encourage you to read user comments on a campaign’s page, research the company in question (have they put out successful products previously?), and be financially ready to lose the money you might put into a shiny new hypothetical.
3 cool ways bug-sized robots are changing the world
(TECH NEWS) Robots are at the forefront of tech advancements. But why should we care? Here are some noticeable ways robots are changing the world.
When we envision the robots that will (and already are) transforming our world, we’re most likely thinking of something human- or dog-sized. So why are scientists hyper-focusing on developing bug-sized (or even smaller!) robots?
Tiny robots could assist in better drug delivery, as well as conduct minor internal surgeries that wouldn’t otherwise require incisions.
We’ve all heard about the robot dogs that can rescue people who’ve been buried beneath rubble or sheets of snow. However, in some circumstances these machines are too bulky to do the job safely. Bug-sized robots are a less invasive savior in high-intensity environments, such as mine fields, that larger robots would not be able to navigate without causing disruption.
Much like the insects after which these robots were designed, they can be programmed to work together (think: ants building a bridge using their own bodies). This could be key in exploring surfaces like Mars, which are not safe for humans to explore freely. Additionally, tiny robots that can be set to construct and then deconstruct themselves could help astronauts in landings and other endeavors in space.
Well, perhaps the most important reason is that insects have “nature’s optimized design”. They can jump vast distances (fleas), hold items ten times the weight of their own bodies (ants) and perform tasks with the highest efficiency (bees) – all qualities that, if utilized correctly, would be extremely beneficial to humans. Furthermore, a bug-sized bot is economical. If one short-circuits or gets lost, it won’t totally break the bank.
Something scientists have yet to replicate in robotics is the material elements that make insects so unique and powerful, such as tiny claws or sticky pads. What if a robot could produce excrement that could build something, the way bees do in their hives, or spiders do with their webs? While replicating these materials is often difficult and costly, it is undoubtedly the next frontier in bug-inspired robotics – and it will likely open doors for humans that we never imaged possible.
This is all to say that in the pursuit of creating strong, powerful robots, they need not always be big in stature – sometimes, the tiniest robots are just the best for the task.
4 ways startups prove their investment in upcoming technology trends
(TECH NEWS) Want to see into the future? Just take a look at what technology the tech field is exploring and investing in today — that’s the stuff that will make up the world of tomorrow.
Big companies scout like for small ones that have proven ideas and prototypes, rather than take the initial risk on themselves. So startups have to stay ahead of technology by their very nature, in order to be stand-out candidates when selling their ideas to investors.
Innovation Leader, in partnership with KPMG LLP, recently conducted a study that sheds light onto the bleeding edge of tech: The technologies that the biggest companies are most interested in building right now.
The study asked its respondents to group 16 technologies into four categorical buckets, which Innovation Leader CEO Scott Kirsner refers to as “commitment level.”
The highest commitment level, “in-market or accelerating investment,” basically means that technology is already mainstream. For optimum tech-clairvoyance, keep your eyes on the technologies which land in the middle of the ranking.
“Investing or piloting” represents the second-highest commitment level – that means they have offerings that are approaching market-readiness.
The standout in this category is Advanced Analytics. That’s a pretty vague title, but it generally refers to the automated interpretation and prediction on data sets, and has overlap with Machine learning.
Wearables, on the other hand, are self explanatory. From smart watches to location trackers for children, these devices often pick up on input from the body, such heart rate.
The “Internet of Things” is finding new and improved ways to embed sensor and network capabilities into objects within the home, the workplace, and the world at large. (Hopefully that doesn’t mean anyone’s out there trying to reinvent Juicero, though.)
Collaboration tools and cloud computing also land on this list. That’s no shock, given the continuous pandemic.
The next tier is “learning and exploring”— that represents lower commitment, but a high level of curiosity. These technologies will take a longer time to become common, but only because they have an abundance of unexplored potential.
Blockchain was the highest ranked under this category. Not surprising, considering it’s the OG of making people go “wait, what?”
Augmented & virtual reality has been hyped up particularly hard recently and is in high demand (again, due to the pandemic forcing us to seek new ways to interact without human contact.)
And notably, AI & machine learning appears on rankings for both second and third commitment levels, indicating it’s possibly in transition between these categories.
The lowest level is “not exploring or investing,” which represents little to no interest.
Quantum computing is the standout selection for this category of technology. But there’s reason to believe that it, too, is just waiting for the right breakthroughs to happen.
Will AI take over copywriting roles? This tool hopes to make that a reality
(TECH NEWS) CopyAI hopes to give copywriters a run for their… well, WPM. But how much can AI fully replace copywriting skills?
Copywriting is an important trade. Writers are often able to breathe life into otherwise formulaic websites peddling products which, sans the copy from those writers, might very well suffer a fate of relative obscurity. However, copywriters are also expensive, and their duties—indispensable as they may be—can be replicated fairly easily by little more than basic machine learning.
The question is this: Can AI replace copywriters? That’s a question that CopyAI hopes to answer with a resounding “yes”.
CopyAI is an “AI powered [sic] assistant for writing and brainstorming marketing copy.” This makes it a powerful tool to complement human writing, at the very least; is it enough to put people like me out of a job?
From my experience with the tool, no—at least, not yet. CopyAI can’t create an engagement strategy, respond to customers, spin testimonials to evoke heart-felt reactions, or analyze its own trends.
But that doesn’t detract from how freaking cool it is in practice.
CopyAI asks for very little from its user. Upon selecting a style of copy—Facebook Market, website carousel, or even page header, for example–you are prompted to enter the title of your product and a couple of short sentences describing it in the context of your ad. CopyAI does the rest, and while the results can be hilariously out of touch, you’re able to pick the ones that sound the most like your desired copy and then generate more options that sound similar.
The service has a huge number of different options for advertisement types, and you can use multiple different copy projects in one specific campaign.
Naturally, CopyAI has a few flaws, most of which replicate the problems we’ve seen with machine learning-based writing in the past: It doesn’t sound quite human enough to be comfortable. However, that’s a problem for a skilled copywriter to solve—and quickly, thus making something like CopyAI a potentially preferable choice for mass copywriting.
So, again, we ask: Is there a way for CopyAI to replace copywriters entirely in the future? Probably not. The copy it produces is intriguing, and often close enough that underfunded campaigns might find some value in using it short-term, but it doesn’t have the punch that a real person can pack into an advertisement.
That said, combining CopyAI with a small team of copywriters to reduce burnout—and repetition—could make for some very efficient work on the back end.
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