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Real Estate Big Data

Real estate myths created during the pandemic

(REAL ESTATE BIG DATA) Real estate is a finicky field, but the most popular myths surrounding the effects of COVID-19 on the market are purely unfounded.

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real estate myths

In the past six months, there has undoubtedly been a large amount of misinformation regarding the Coronavirus, its treatment, and the long-term ramifications of a pandemic–a phenomenon that has affected, among other industries, real estate. Courtesy of SFGate, here are a few myths you’re likely to experience in the current market.

The first myth–and, arguably, the most prevalent one–asserts that selling your home amidst COVID-19 restrictions is a poor choice. In fact, the opposite is true: Danielle Hale, a real estate expert, explains that people have been able to sell at relatively high rates despite the pandemic. “As long as buyer demand remains strong, I expect the market to remain tipped in favor of sellers,” she adds.

Of course, both taking the proper precautions during showings and maintaining social distancing–along with affording buyers an appropriate amount of grace when settling on a closing date–are important attributes of making a successful sale during this time.

Another myth you’ll probably hear about is tangentially connected to the first–that home prices are declining, thus making it, again, a bad time to sell. This is simply untrue; Lawrence Yun of the NAR points to low mortgage rates, as well as a general lack of people selling during this time, as the culprit. It makes sense that people would want to protect their investments for the time being, after all.

Thirdly, and lastly in the buying-and-selling myth pantheon, you’ll find that people are actually buying houses more now than they were before the pandemic–a direct answer to the myth that buyers are hesitant to close on properties for now. Just like the last item, you can look to low interest rates and high demand as the justification here.

Then, there is the myth that you can no longer tour homes in person seems real enough, and it may be standard practice for some sellers; however, the majority of homes being sold in the United States, as of now, are viewable in person–and, more importantly, with the viewer’s safety at the forefront of the seller’s endeavors. However, SFGate does point out that, due to rising cases in much of the United States, some of these restrictions may eventually return.

Finally, the myth that buyers are actively attempting to leave cities in favor of suburb living seems to be circulating as of late. SFGate acknowledges that this myth is “partly true”, but that doesn’t mean city listings aren’t available–nor does it mean city dwellings will begin to lose their value. After all, urban living has consisted of largely prime real estate for as long as any of us can remember, and the Coronavirus probably won’t outlast that allure.

The bottom line is this: Real estate, like everything else, has been affected by COVID-19–but it hasn’t been completely turned on its head and wiped out like some may think.

Jack Lloyd has a BA in Creative Writing from Forest Grove's Pacific University; he spends his writing days using his degree to pursue semicolons, freelance writing and editing, oxford commas, and enough coffee to kill a bear. His infatuation with rain is matched only by his dry sense of humor.

Real Estate Big Data

The impact of COVID on moving and housing market

(BIG DATA) Why are Americans fleeing cities en masse, and where are they moving to? As COVID-19 continues, long term living for many has new goals.

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Suburb many Americans are moving to. Gold sunset with a dog in the middle of the street with houses on either side.

As a country, we have had to make some noticeable concessions during the last eight months. Those concessions have ranged from saying goodbye to our favorite restaurants and Friday night rituals all the way to waiving hospital visits for dying family members. Since one of those things is much sadder than the other, let’s take a look at why Americans are moving — and where they’re putting down their new roots.

COVID has almost unanimously made all of our favorite haunts—bars, restaurants, bowling alleys, actual alleys, and so on—inaccessible. Even in cities with fewer restrictions than recommended by the CDC, visiting such places carries certain risk.

So why on earth would someone elect to live near “prime real estate” when the main selling point of their current location is rendered moot?

This is a question many Americans are considering heavily in the wake of the pandemic. As the “necessities” upon which many of us have relied are now shown to be tenuous at best, the dilemma of where one wants to live rather than where one has to live has taken the forefront of consumer consciousness.

Indeed, Americans who previously sought out bustling metropolitan locations are now looking to quieter suburbs, smaller cities, and even more remote living spaces to counteract some of the invariable cabin fever brought on by this last year.

At first glance, this doesn’t make much sense. Surely there will eventually be a COVID-19 vaccine, and homeowners in cities nationwide will pack into their favorite locations en masse… right?

Unfortunately, between mass closures of crowd favorites in the aforementioned cities and the sheer frustration with which many have been living, moving makes substantially more sense. This, coupled with the fact that the real estate market is absolutely primed for new buyers, is the main reason Americans are fleeing the city in droves to exchange their rooftop patios for a backyard and some semblance of personal space.

The other thing to consider is this: The pandemic isn’t even close to over, and families need relief now. By moving to arguably safer, quieter locations, citizens will be able to hunker down and wait for the vaccine for a little while longer—and that’s good for all of us.

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Real Estate Big Data

Commercial real estate continues to flounder, decimated by COVID-19

(BIG DATA) As COVID-19’s economic effects ripple out, and remote work becomes a main stay, commercial real estate is struggling and help isn’t coming.

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Commercial real estate overhead with highway in between.

Bad news out of the commercial real estate sector is confirming what many economists predicted would happen as COVID-19 scoured across the globe.

In a report by the Financial Times, some US commercial real estate valuations have declined as much as 25% since the beginning of 2020. Architect billings have also shown little improvement over the past several months, which leads many to believe that the sector will see a decline in new construction in 2021. While a decline in commercial real estate values was certainly expected due to the coronavirus pandemic, the new data paints quite an ugly picture for the market.

Hotel occupancy has also dropped 32% year-over-year, with revenue per available room dropping 50% year-over-year. Despite tourism beginning to come back to life in several states, hotels are still struggling to fill rooms at levels anywhere near what they were pre-COVID. Several hotel CEOS have slammed Congress for inaction over coronavirus relief, questioning why something hasn’t been done to help the industry.

“They are just so stuck in their positions. I feel so aggravated by it. Why can’t we work something out?” Best Western CEO David Kong said, “If we don’t get a vaccine soon and business doesn’t return, it’s going to get much worse.”

Hotels are some of the hardest-hit businesses in the commercial real estate sector decline, along with malls and come office properties. Commercial mortgage-backed securities (CMBS) investors are also feeling the pain, although there may be an end in sight for those trading in such financial instruments. Unlike the housing bubble of 2008, even if the CMBS market were to crash it is far smaller than the residential mortgage-backed securities market, meaning it wouldn’t cause a full-scale financial crisis.

With several major companies acquiescing that remote work is here to stay, some office properties are facing a doomsday scenario. Despite how bad the data is now many predict that the worst is yet to come, leading to a decimation of the sector as a whole. As coronavirus cases continue to rise across the United States, even companies that wish to return to the office will probably need to wait until after the expected “second wave” of the virus passes. So while it might be tempting to pick up CMB securities for your financial portfolio at all-time lows, you may want to wait—things aren’t looking up for commercial real estate.

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Real Estate Big Data

Are you selling real estate in a high-cancer-risk area?

(BIG DATA) If you own a brokerage knowing your local ecosystem can be beneficial. Whether it’s a humble brag on your blog, or a letter to a local rep, knowing your environment is always a good idea.

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Check your housing environment for cancer risk and support your area.

As a realtor or brokerage owner, you know the importance of understanding your community’s ecosystem in order to shape your business strategy.

However, have you considered how environmental and quality may play a role in those decisions?

This study published in Cancer suggests that you should. According to the study, “of every 100,000 Americans, 451 of us will get cancer in a given year.” The study “found a difference of 39 cases (per 100,000) people, between areas with the highest and the lowest environmental quality.

This establishes a significant link between environmental qualities and cancer risks.

The study also showcases a map of the US and the air quality of various regions. Red and orange areas have the worst air quality, while blue and green areas have the best air quality. As you might expect, large metropolitan areas have the worst air quality, and things improve as you move into more rural areas. You do find the most exceptions throughout the southeastern region and a vertical stretch that runs from the tip of Texas to the Dakotas up north.

These kinds of signs can either be a major benefit or a major obstacle to attracting buyers to your real estate market.

According to the most recent Gallup polls, 47 percent of Americans worry a great deal about the quality of the environment. So, how do you adjust?

If you’re in a blue or green area, make sure to get the word out! People now consider environmental quality as part of the quality of life factor. Don’t let that benefit go unnoticed. Blog about it on your own website. Use your social media to share data like this from other sources, or other information praising the environmental quality and protections of your market.

Integrate it into your marketing materials where possible.

If you’re in a red or orange area, you’ve got a bit more work to do here, and it’s going to get a bit political. There is already plenty of concern about attempts at the federal level to handicap agencies dedicated to protecting the environment. Be wary of such measures at the state and city level, and be a voice for the real estate economy in shaping this policy.

Does going to places of legislative businesses give you the heebie-jeebies? Find local organizations dedicated to improving environmental quality. Sponsor a river or park clean up event. Show your support for events like Earth Day. Don’t have those kinds of events? Harness your entrepreneurial spirit and bring these events to your community. Taking action as a community leader will be massively beneficial for your brand.

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