Connect with us

Op/Ed

Is anyone NOT a social media influencer today?

(EDITORIAL) Is there a human alive today that doesn’t feel the pressure to be some sort of influencer, be it for personal or business reasons? I’m not sure.

Published

on

influencer

Is it just me, or does it seem like everybody and their brother (or dog) is now some sort of influencer? Don’t get me wrong, I am all about sharing ideas with others and, with that, blogging also brings a degree of creativity which I am also an advocate for.

My concern is, with all of the influencer noise out there, how do we know what we can trust?

Additionally, what criteria is needed to have a brand see you as an influencer?

I have always been curious on this subject, but it didn’t hit me over the head until I watched both Fyre Festival documentaries and thought, “okay, this influencer culture is IN-TENSE.” While watching, I thought about the people who purchased tickets to this event: had they built up a trust with the influencers spreading the word of this “experience” or were they intoxicated by the viral video of a once-in-a-lifetime-party on the beach?

A few days after watching these documentaries, a thread on Twitter caught my eye (okay, actually the gif of Catherine O’Hara on Schitt’s Creek caught my eye, but, whatever):

It was all about a New York-based influencer who built a strong following and decided that – at 23 – she was the ideal person to hold a seminar to teach people “how to live their best lives” (or some hokum like that).

Long story short, she got people to buy tickets but was in over her head and had to cancel appearances and seemingly screwed some people over and it’s the oldest story in the book.

I had never heard of this gal before and, after creeping on her social media for a little bit, I couldn’t figure out why she would be someone others would seek advice from.
This brought more curiosity to mind and begged the question of: exactly how involved is it to become an influencer? Given the vast amount of influencers who have popped up in a relatively short amount of time, I gathered it can’t be that difficult.

I’m a blogger, but never once considered myself a person of influence. However, I wanted to know what it would take for a brand to see me as such.

Without getting into the details, it didn’t take a lot and I now have a variety of products to test and review on my blog. My point is, I was surprised that my requests for sample were taken to so easily, and while I’m grateful for the opportunity and plan to write honest and in-depth reviews, I worry about others not being honest, and misleading impressionable followers.

With all of this in mind, my plea is this – follow whomever you want, like whatever posts you want, but please do your own research. Don’t be swayed by a well-filtered photo of a pretty girl sipping tummy-shrinking tea.

There is so much noise on the Internet that it is easy to get caught up in the mess of the storm, but take the time to do your own digging and spend your money and time wisely, especially when it comes to your profession.

Thank you for coming to my Taylor Talk.

Staff Writer, Taylor Leddin is a publicist and freelance writer for a number of national outlets. She was featured on Thrive Global as a successful woman in journalism, and is the editor-in-chief of The Tidbit. Taylor resides in Chicago and has a Bachelor in Communication Studies from Illinois State University.

Op/Ed

Sexism is never cured by reverse-sexism

(EDITORIAL) Sexism is still around in 2019; it seems some want to try reverse-sexism, but that just isn’t the way equality works. Just try respect.

Published

on

sexism reverse-sexism

Sexism is, and has virtually forever been, a glaring issue in all areas of the work environment—from recruiting and hiring all the way through invariable work interactions. While the proper “cure” for sexism may elude some employers, we know what absolutely DOESN’T work: reverse sexism.

Let’s get a bit of a disclaimer out of the way: The term “reverse sexism” is often used to insinuate the notion that men are victims of gender-based discrimination on the same level as women—as if the current social and political environments could ever support such a thing.

The idea of a male facing even a fraction of the societal limitations and microaggressions with which the average woman has to contend is cry-yourself-to-sleep laughable, so to apply any notion the same level of discrimination in reverse has no merit whatsoever.

However.

The entire point of rebelling against sexism is not—and should never be—that current sexist practices should be applied to men in addition to women; perhaps surprisingly, the opposite holds true: that women should be treated with the inherent respect and financial support that most men in the workplace enjoy.

See, practicing any kind of discrimination—however small in scale—against any group of people only helps to perpetuate discrimination in general. Refusing to hire men because you’re trying to avoid sexism toward women may seem like a good idea on paper, but it’s really just enforcing the notion that sexism is okay in certain contexts when that just isn’t the case.

Are you with me so far? Good, because it seems that virtually innumerable companies are missing the mark: Google’s solution for the wage gap is to underpay men, and Bumble implements a women-only hiring environment (though this has since been expanded to utilize more inclusive filters). Again, the idea behind this may have initially come from a good place, but the driving principles cause the execution to fall flat when held up against ACTUAL sexism-free practices.

Here’s a thought: Instead of treating your male employees with less respect in order to match your behavior to all genders across the board, or refusing to hire a gender outright, try treating all of your employees (regardless of gender) the same. It’s a little-known tactic known as common decency, and guess what? Doing so is not the least bit sexist.

Continue Reading

Op/Ed

How calendars can stop your procrastination, boost productivity

(PRODUCTIVITY) As the old method of pen-to-paper planning comes back in style, see how its use can help with time management.

Published

on

writing pen paper productivity

My favorite part of writing for this publication, by far, is the fact that it always has me keeping my eyes and ears open for inspiration. The simplest comment from a friend can snowball into an idea that becomes beneficial to others.

Such was the case this past weekend when my best friend, Haley, stopped by to help me unpack my new house. Haley is a graduate student, pursuing a master’s in interpersonal communication, and is a much smarter version of myself.

We got to talking about what was on tap for Haley’s final semester and she told me about a workshop she’s creating for the graduate school on the topic of how using planners/calendars helps with time management. The girl has an affinity for pen-to-paper planners, and has created an organizational structure for her daily life through their use.

Naturally, I thought, “hey, sometimes I attempt to give people advice on time management and planning, let’s bounce some ideas off of each other.” Haley then gave me a rundown of the bullet points she’s planning on covering for her interactive workshop.

1) Take everything as it comes. As a new task pops up, put it down on your calendar (whether paper or electronic) so that you don’t forget to do it later.

2) With these tasks, schedule deadlines for yourself. It can be tough to be self-motivate and have tasks completed by your own assignment. However, putting them down in writing will help you stick to them.

Only work on something if you’re being productive. If you stop being productive, you should take a step back and work on something else for a while,” says Haley. “This is why my personal deadlines help because it makes me work harder but I still have my own time.”

3) Schedule out your week starting with events that you cannot change. Start by writing down your work schedule, then appointments, meetings, etc. Then schedule in tasks that have more flexibility in time.

4) After doing this, take all of these tasks and prioritize what must be completed first and assess how much time each task will take. Be sure to give yourself an appropriate amount of time for each task.

5) For bigger projects, considering breaking them down a bit. “For bigger projects I break it down into steps, normally using a concept map to understand the core aspects of my task and what needs to be accomplished within each of those to make it more digestible,” says Haley. “Once I have the pieces, I place the pieces into my weekly schedule of events I cannot change.”

All of the pieces of this puzzle come together to create a calendar that will help you juggle every aspect of your life and boost your productivity. By implementing these ideas in my own planning, it has definitely helped me to become more of a self-starter.

Continue Reading

Op/Ed

How anyone can be more a more assertive real estate pro

(OPINION EDITORIAL) Being assertive is not the same as being bossy and while most people tell women to be more assertive, lack of assertiveness isn’t gender exclusive. Here are a few tips how to make your presence known.

Published

on

assertive broker meeting negotiation team

Merriam-Webster defines assertive as “disposed to or characterized by bold or confident statements and behavior.” I believe assertive behavior is the balance between being passive or aggressive.

You aren’t demanding, but you’re not dismissing your needs either.

Women are often told that they need to be more assertive, rather than passive, and men need to be less aggressive. I’m more of the opinion that assertiveness isn’t gender-specific. I believe every person needs some assertiveness training.

While I may not be an expert in assertiveness, as a freelancer, I have learned to be more assertive. Here are a few of my observations:

  • To be assertive, I had to stop feeling as if my work was unimportant. Call it confidence or self-esteem, but it was a definite turning point for me. I stopped using the word, “just.” I didn’t apologize for bothering people. I simply began stating what I needed to get the job done.
  • I defined what assertive meant to me. For me, it was the ability to stand up for my opinions and needs. This didn’t happen overnight, but it took practice. One of the key things I did was to try and be more assertive in other places, like when I volunteered. That gave me the confidence to stand up for myself in my work.
  • I use “I” statements. “I need to take next Monday off.” “I need more information about this project.” “I cannot do that this week.”
  • I’ve found that part of being assertive is taking the other person at their word and not holding a grudge. Don’t read more into their emotions than what is being discussed. Just because my co-worker hated the last idea I had shouldn’t stop me from exploring new ideas with the team.
  • It is very difficult to change old behaviors. I have mentors and coaches that I talk to about my successes and failures. This has helped me figure out what I’d do differently if I had the chance. Trust me, it isn’t easy to be introspective about the time you blew it, but it’s been very beneficial in all the areas of my life.
  • I’ve apologized when it was appropriate, but I don’t beat myself up, either. The other day, I missed one part of an assignment. In the past, I would have not taken any more assignments as punishment. Instead, I apologized that I missed it and fixed the assignment. Then, I took another block of work and moved on. It was freeing.

Being assertive isn’t easy. But it is very rewarding.

Continue Reading
Advertisement

Our Parnters

Get The Daily Intel
in your inbox

Subscribe and get news and EXCLUSIVE content to your email inbox!

Still Trending

Get The American Genius
in your inbox

subscribe and get news and exclusive content to your email inbox