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A view of Times Square in New York featuring many glowing billboards and visual advertisements. A view of Times Square in New York featuring many glowing billboards and visual advertisements.

Real Estate Marketing

3 key ingredients to maximize your visual marketing success

Images, videos, and other visual marketing content are much more eye-catching than plain text, but you have to do it right.

8 hours ago
relanote notes relanote notes

Real Estate Technology

This note-taking app adapts to your thought process

Relanote is a dynamic alternative to the age-old practice of taking notes.

8 hours ago
person looking at watch representing failed transactions person looking at watch representing failed transactions

Real Estate Brokerage

How to respectfully deal with a consistently late client

When your day is stacked with client meetings, one late appearance can throw everything off - here's how to stay on track.

8 hours ago

PropTech

Open office floor plan with bar-style seating and a laptop

Real Estate Corporate

Here’s how having an open floor plan could benefit your office

Science proves that open floor plans are more conducive to office productivity, but will it work for everyone?

September 21, 2023
Woman looking out at her Airbnb Woman looking out at her Airbnb

Real Estate Corporate

‘Airbnb bust:’ Is the popular booking site on its way out?

Airbnb exploded as the 'go to' travel destination provider with an accessible, easy way to plan your next trip. Is its time coming to...

April 21, 2023
viva equity fund viva equity fund

Real Estate Corporate

Viva – the startup that gives renters equity as they rent

Viva launched as a pretty brilliant model - give renters back equity as they rent, foster future buyers, and build a property portfolio.

March 21, 2023
older home in black and white representing small town america being ruined by Airbnb older home in black and white representing small town america being ruined by Airbnb

Real Estate Corporate

Why it’s smart that Redfin shuttered its house flipping program

iBuying, another term coined for housing flipping, was a venture both Zillow and Redfin took on, but also ultimately failed at. Here is why:

November 22, 2022

Real Estate Opinion

A client and sales person shaking hands

Op/Ed

16 of the most useful tips for making the most of networking

Short-form content and blurbs are all the rage. Every social media platform has limited characters, so here are 16 quick networking tips.

1 day ago
woman with face in hands dealing with comparison woman with face in hands dealing with comparison

Op/Ed

Burnout? The major signal it’s time to make a *serious* change

Many people face burnout in their career, but what are the signs? Are you able to pivot into a new career? And if so,...

3 days ago
Man reading book called _think and grow_ during self-care Man reading book called _think and grow_ during self-care

Op/Ed

Time is money: How much is your free time worth?

Everyone has an idea how much they feel like they should paid while working, but what about when not working - in your free...

6 days ago
An aerial view of a neighborhood in diagonal lines from each other, showing part of the housing market. An aerial view of a neighborhood in diagonal lines from each other, showing part of the housing market.

Op/Ed

No, billionaires shouldn’t try to ‘save’ the housing market

Grant Cardone suggested that he and other investors should 'save' the housing market - predictably, Reddit hasn't stopped laughing.

September 19, 2023

Real Estate Brokerages

A man and a woman sitting together and talking at a table, while the woman holds up her notebook to show her notes, talking about disclosure. A man and a woman sitting together and talking at a table, while the woman holds up her notebook to show her notes, talking about disclosure.

Real Estate Brokerage

Do you have to disclose if your clients are friends or family?

If you’re a real estate professional looking to take a familial client under your wing, are you legally obligated to disclose your relation?

3 days ago
Glasses in front of code on computer representing cybersecurity

Real Estate Brokerage

Cybersecurity is not just an ethical responsibility but a legal one
Women having a conversation

Real Estate Brokerage

How to build your network without losing your mind
Person asking question in meeting representing internal communication

Real Estate Brokerage

How to set up your brokerage’s internal communication strategy
Women looking concerned away from computer representing scared home buyers

Real Estate Brokerage

7 red flags that scare home buyers away from your listings

Tech Tools

A woman with blue hair sits at a laptop with two larger desktop monitors on the desk with various code information on it to prepare for cybercrimes.

Real Estate Technology

Tips to protect yourself and your biz from common cybercrimes

Cybercrimes can cause some serious problems for you and your clients, but there are easy quick ways to insure the safety of any information

3 days ago
emails emails

Real Estate Technology

Use your inbox as a running task list? This tool resurfaces emails

Emails pile up, and we often use our inboxes as an ongoing task list, but it can backfire when time sensitive info sinks to...

September 20, 2023
A woman waves at the laptop with airpods in as she checks in for daily stand-ups. A woman waves at the laptop with airpods in as she checks in for daily stand-ups.

Real Estate Technology

Improve your team meetings 10X with this mind-blowing AI tool

The daily stand-up can be a drag on any workday, but Waitroom aims to simplify the process with efficient video conferencing and AI tools.

September 15, 2023
Two women walking down the street in an active conversation. One woman holds a phone in her hand while she considers giving her phone number. Two women walking down the street in an active conversation. One woman holds a phone in her hand while she considers giving her phone number.

Real Estate Technology

Why you may want to rethink giving out your phone number

As a real estate agent, its tempting to give out your number to whoever asks for it. But be cautious of what exactly you're...

September 14, 2023

Realtor Associations

Mentor speaking with his mentee over mentorship video.

Real Estate Associations

You know there’s a national real estate mentorship program, right?

It's been a long time coming, but the call for mentorship in real estate has been realized thanks to the new NAR program. Here's...

July 26, 2023
Trees representing sustainability Trees representing sustainability

Real Estate Associations

Sustainability provides a value proposition for Real Estate

Only 0.5% of Realtors® hold the NAR GREEN designation certification. You can stand out in the crowd when it comes to sustainability.

July 17, 2023
A group of three people stand outside a house with a Realtor in the middle, helping the other two to read the forms of the Nosalek case. A group of three people stand outside a house with a Realtor in the middle, helping the other two to read the forms of the Nosalek case.

Real Estate Associations

Nosalek v. Realtor-owned MLS PIN – plaintiffs’ breathtaking failure

The Phillips Report returns analyzing this latest case for Nosalek vs MLS PIN, and the distinction between rates and fees for Realtors.

July 10, 2023
A man at a desk in a formal office reviews a book of law documents from a woman who is pointing out specific parts about the National Association of Realtors. A man at a desk in a formal office reviews a book of law documents from a woman who is pointing out specific parts about the National Association of Realtors.

Real Estate Associations

The case for Realtors: The National Association of Realtors vs Missouri

What you need to know - The Phillips Report takes us through counterarguments on behalf of realtors and the National Association of Realtors.

July 6, 2023

Economic News

A person with painted red nails holding a 'sale pending' and a 'sold' sign in a home selling marketplace. A person with painted red nails holding a 'sale pending' and a 'sold' sign in a home selling marketplace.

Real Estate Big Data

What happens in a sellers market when people stop selling?

People are staying in their homes longer, but there are plenty of areas of the country with lots of selling, so get to know...

1 day ago
A ground view looking up at a modern set of apartment housing with the sun glowing behind it.

Real Estate Big Data

This report predicts if your city housing market will favor buyers or sellers
A man standing in front of different housing market charts analyzing data for insight on a black swan event.

Real Estate Big Data

Experts predict a ‘black swan event’ for the housing market
salary required

Real Estate Big Data

The salary each generation needs to feel financially stable
person wearing blue ai shirt

Real Estate Big Data

How to capitalize on AI as it shifts real estate

Real Estate Marketing

difference in influencers

Real Estate Marketing

The different types of influencers: Where do you fit in?

Life isn’t a popularity contest... Until it is. Influencers have a secret edge on all of us, but there are multiple ways to get...

1 day ago
A woman seated on a modern couch sipping coffee and typing out emails on her laptop. A woman seated on a modern couch sipping coffee and typing out emails on her laptop.

Real Estate Marketing

6 tips on making your emails sound more professional

If you want your email to actually get read, impress the recipient, and convert, here are some quick tips to get 'er done.

2 days ago

Real Estate Marketing

Be your own hero, make your own dang animated gif

Oh, the ubiquitousness of gifs! People love them, and let's face it: gifs sell. Why not make your own?

6 days ago
Man drinking coffee looking at phone for reviews. Man drinking coffee looking at phone for reviews.

Real Estate Marketing

How to get around the unreliable nature of sentiment analysis

Sentiment analysis is a standard marketing practice, but studies reveal the data is increasingly unreliable - here's how to combat the trend.

September 21, 2023

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The Real Daily is honest, up to the minute real estate industry news crafted for industry practitioners - we cut through the pay-to-play news fluff to bring you what's happening behind closed doors, what's meaningful to your practice, and what to expect in the future. We're your competitive advantage. The American Genius, LLC Copyright © 2005-2023