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Op/Ed

It is hard to get home after a long day and want to do more. Here are a few tips to make working after...

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Real Estate Marketing

(MARKETING) We all know that social media is a must for branding. Enhance your reach by implementing social media organization and optimization.

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Real Estate Brokerage

Virtual staging can be a lifesaver in some situations, but some are just so downright drastic it's laughable.

AG on PropTech

viva equity fund

Real Estate Corporate

Viva launched as a pretty brilliant model - give renters back equity as they rent, foster future buyers, and build a property portfolio.

Open office floor plan with bar-style seating and a laptop Open office floor plan with bar-style seating and a laptop

Real Estate Corporate

Science proves that open floor plans are more conducive to office productivity, but will it work for everyone?

Justin Mercer with kids, who is challenging realtors everywhere to be authentic Justin Mercer with kids, who is challenging realtors everywhere to be authentic

Real Estate Corporate

Realtors get a bad rap for being 'boring' and 'salesy,' but this tatted agent is challenging the status quo, and doing a good job...

older home in black and white representing small town america being ruined by Airbnb older home in black and white representing small town america being ruined by Airbnb

Real Estate Corporate

iBuying, another term coined for housing flipping, was a venture both Zillow and Redfin took on, but also ultimately failed at. Here is why:

AG Real Estate Opinion

Man reading book called _think and grow_ during self-care

Op/Ed

Everyone has an idea how much they feel like they should paid while working, but what about when not working - in your free...

Freelancers and entrepreneurs working together in a meeting room, two men and two women, discussing over a laptop instead of starting an argument. Freelancers and entrepreneurs working together in a meeting room, two men and two women, discussing over a laptop instead of starting an argument.

Op/Ed

If you have to start an argument then you need the right understanding of what is convincing and what can be dismissed out of...

A client and sales person shaking hands A client and sales person shaking hands

Op/Ed

Bad clients can break your spirit, your productivity, and your confidence. So, what is a professional to do?

A man sits in the foreground working on his laptop while a woman sits off to the side reading a book. Both people are inside a comfortable, warmly lit bohemian apartment. A man sits in the foreground working on his laptop while a woman sits off to the side reading a book. Both people are inside a comfortable, warmly lit bohemian apartment.

Op/Ed

Making more money while working can cause you to spend a little extra money, but trying to keep that level of comfort is hard.

AG on Real Estate Brokerages

Person feeling self-doubt looking at their computer Person feeling self-doubt looking at their computer

Real Estate Brokerage

Avoid over-analyzing at work with this nifty rule of thumb so that you can get back to business in a jiffy.

AG on Tech Tools

Two women walking down the street in an active conversation. One woman holds a phone in her hand while she considers giving her phone number.

Real Estate Technology

As a real estate agent, its tempting to give out your number to whoever asks for it. But be cautious of what exactly you're...

Lock and card on laptop representing being hacked. Lock and card on laptop representing being hacked.

Real Estate Technology

Real estate transactions are being targeted by cybercriminals. One company just got sued by customers for being hacked. Are you safeguarding your company and...

Microsoft Windows 11 update showing a Bing popup that advertises the Bing Chat. Microsoft Windows 11 update showing a Bing popup that advertises the Bing Chat.

Real Estate Technology

Microsoft made a big deal out of this update for Windows 11, but is it really worth the hype when it's just a big...

TallyCal on laptop with notebooks all over desk and glasses. TallyCal on laptop with notebooks all over desk and glasses.

Real Estate Technology

Group scheduling tools aren't necessarily new, but TallyCal has a beautifully simple UI and provide a 'maybe' option. It's one to look into!

AG on Realtor Associations

Mentor speaking with his mentee over mentorship video.

Real Estate Associations

It's been a long time coming, but the call for mentorship in real estate has been realized thanks to the new NAR program. Here's...

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National Association of Realtors

Realtor safety is of upmost importance to those in the field, especially to those at NAR. Here's how they're helping to save lives.

Trees representing sustainability Trees representing sustainability

Real Estate Associations

Only 0.5% of Realtors® hold the NAR GREEN designation certification. You can stand out in the crowd when it comes to sustainability.

Las Vegas sign Las Vegas sign

Real Estate Associations

EXCLUSIVE: Why is NAR leaving Las Vegas for next year's massive conference, and where will it now be?

AG on Economic News

AG on Real Estate Marketing

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Real Estate Marketing

Is promotional advertising still running the marketing game, or is it being replaced by a newer contender: branded content marketing.

Person working at desk with apple airpods Person working at desk with apple airpods

Real Estate Marketing

Here are some quick tips that any business or brand can use to make sure each marketing email is helping, not hurting.

A phone showing a woman being recorded for a Pinterest short form video. She wears bohemian clothes and big black boots and sits in a wicker chair. A phone showing a woman being recorded for a Pinterest short form video. She wears bohemian clothes and big black boots and sits in a wicker chair.

Real Estate Marketing

An oft underutilized advertising resource, this Pinterest beta program aims to compete with the likes of Tiktok for short form videos.

Women looking concerned away from computer representing scared home buyers Women looking concerned away from computer representing scared home buyers

Real Estate Marketing

With the infinite memory of the internet ever present, can or should your right to be forgotten exist or is memory the key?

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The American Genius' real estate section is honest, up to the minute real estate industry news crafted for industry practitioners - we cut through the pay-to-play news fluff to bring you what's happening behind closed doors, what's meaningful to your practice, and what to expect in the future. We're your competitive advantage. The American Genius, LLC Copyright © 2005-2022