Op/Ed The American Dream is within grasp for aspiring immigrant entrepreneurs (EDITORIAL) Immigrant business owners are key players when it comes to living out the American Dream as nonnatives. How do they keep the spark... Nicole Canelakes, Staff WriterJune 13, 2022
Real Estate Marketing Philosopher Pareto Principle of Peas: How to apply it to real estate (MARKETING) Realtors are no different than any other type of company and can use the Pareto Principle to expand their business - same rules... Matt SalterJune 13, 2022
Op/Ed Keep the pride of Pride Month year-round (without rainbow washing) (EDITORIAL) When pride month is over, companies tend to delete their rainbow website adornments. How can your company can keep these efforts going? The American Genius StaffJune 10, 2022
Real Estate Marketing How to market to each generation (yes, they are ALL different!) (MARKETING) Knowing how each generation is interacting with marketing content will help you keep your edge in your chosen markets - here's your update! Taylor Leddin, Staff WriterJune 10, 2022
Real Estate Technology Rating the quality of your meetings could create more efficient work teams (TECHNOLOGY) SurveySparrow has a plugin that allows you to rate meetings. It could help you and your team evaluate and improve future meetings. Erin Wike, Staff WriterJune 9, 2022
Real Estate Marketing The psychological reasons why people share their lives online (MARKETING) Knowing people's motivations for sharing their lives online is a key component to getting your own content shared socially. Taylor Leddin, Staff WriterJune 8, 2022
Op/Ed To the unsung entrepreneur: We believe in you! (EDITORIAL) To the unseen entrepreneur, we see you and we know that you work your tails off to do good things in your community. C. L. BrentonJune 7, 2022
Real Estate Brokerage 3 important things to consider before you pivot your business model (BROKERAGE) Many businesses have had to pivot during the global pandemic but maybe yours isn’t one of them. Consider these questions first! Erin Wike, Staff WriterJune 3, 2022
Op/Ed It’s time to raise the bar instead of just talking about it (EDITORIAL) 'Raising the bar' is one of the industry's favorite pastimes, but taking steps to promote change are often on the backburner. Melissa Zavala, ColumnistJune 1, 2022
Op/Ed VA loans give veterans the hope of homeownership, the American Dream (HOMEOWNERSHIP) After a veteran of the US Navy was honorably discharged due to injuries, VA loans offered a chance to pursue homeownership. Bob Goldberg, Featured ColumnistMay 30, 2022
Op/Ed Gender discrimination still exists, even blatantly in job descriptions (EDITORIAL) Surely after a century, we have learned half the population can work just the same as the other half right? Down with discrimination. Dawn Brotherton, Senior Staff WriterMay 27, 2022
Real Estate Big Data NAR Chief Economist predicts housing market uncertainty (BIG DATA) Warning bells on the housing market have been ringing for over a year. While this prediction isn't a surprise, it's disappointing news. Dawn Brotherton, Senior Staff WriterMay 24, 2022
Op/Ed How can a small business beat a large competitor moving in next door? (EDITORIAL) How do you stand out when a big competitor moves to your neighborhood? Reddit has a few suggestions - some obvious, some not... Desmond Meagley, Staff WriterMay 23, 2022
Op/Ed Don’t just set and forget your succession plan – update it regularly! (EDITORIAL) You may think that once you have a succession plan in place, you're set for life, however, it's recommended to continually update them! Emily Drewry, Staff WriterMay 20, 2022
Real Estate Marketing If a true AI takeover is on the horizon, this is what you must do to survive (MARKETING) Quality marketers are constantly evolving, but getting your head around AI can be a challenge - let's boil it down to necessary skills. Lani Rosales, Managing Editor & Lead Business WriterMay 20, 2022